Available to hire
Content and social media specialist with hands-on experience planning, publishing, and reporting on content across social platforms. MSc Marketing (in progress) strengthening strategic marketing foundations.
Experienced leading a team through daily content output in a fast-paced, deadline-driven environment—from concept and briefing through to publishing and performance analysis. Comfortable working independently across multiple platforms, collaborating with designers and production teams, and using data (Google Search Console, Google Analytics, SEMrush) to improve what gets published next.
Skills
Work Experience
Digital Marketing Volunteer at Singh Saab Tours and Stays
November 1, 2024 - December 31, 2024Took ownership of assigned marketing tasks with minimal supervision in an unfamiliar, fast-moving environment. Worked independently and as part of a small team, bringing flexibility and initiative to problem-solving and adapting quickly to new tools and ways of working on the ground. Supported marketing delivery with a practical, deadline-focused approach.
Senior Content Writer & Content Strategist
October 1, 2022 - July 1, 2024Owned day-to-day content and social output across multiple platforms, planning, creating, and publishing on tight deadlines while keeping content on-brand and on-schedule. Led a team of six on social strategy, including a Pinterest content program that delivered consistent 25% month-on-month audience growth. Grew Pinterest monthly views from 0 to 100K in 9 months. Used website and content performance data from Google Search Console, Google Analytics, and SEMrush to refine keyword targeting and improve organic traffic by over 15% month-on-month. Coordinated with designers and cross-functional teams to brief creative and maintain a consistent voice and visual identity across channels. Built standard operating procedures for content processes to ensure accuracy, SEO compliance, and deadline adherence for blogs and product pages. Ran content audits and competitor/industry research to keep output relevant and ahead of trends, and responded quickly to changing priorities.
Education
MSc Marketing Management with Advertising at Leeds University Business School (LUBS)
January 1, 2025 - July 24, 2026Global Strategic Marketing - Certificate at Leeds Global Industry Programme
January 1, 2020 - December 31, 2020Qualifications
SEO Course (SEMrush) - Performer of the Quarter
January 1, 2023 - December 31, 2023Digital Marketing Expert Certificate
January 1, 2022 - December 31, 2022BA English Language and Literature
September 1, 2019 - May 31, 2022Global Strategic Marketing - Certificate (Leeds Global Industry Programme)
January 1, 2020 - December 31, 2020Digital Marketing Expert Certificate
January 1, 2022 - December 31, 2022SEMrush SEO Course - Performer of the Quarter
January 1, 2023 - December 31, 2023Industry Experience
Media & Entertainment, Retail, Travel & Hospitality
Skills
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