Available to hire
Performance marketing and growth leader with 4+ years of experience specializing in Meta Ads, lead generation, and EdTech/online growth. Built and optimized full-funnel journeys from Meta Ads to MQLs and enrolled students, delivering strong ROI across multiple brands and educational products.
Led social media and digital marketing functions, owned YouTube growth for a founder channel to 23,000+ subscribers, and managed end-to-end campaign planning, execution, optimization, and reporting across Meta, Google, LinkedIn, and YouTube. Strong analytics mindset with a focus on budget efficiency, audience targeting, and content strategy.
Experience Level
Language
English
Advanced
Hindi
Advanced
Work Experience
Freelance Web Design / Web Development
January 1, 2026 - PresentBuilt production-ready web and web applications, including a ReactJS platform-nutivation website. Engineered animations, integrated GSAP-based flows, implemented scroll-triggered sequences and physics-driven motion patterns, and used accessibility-aware subtitle workflows (SRT/VTT).
Performance Marketing Manager — Meta Ads, Lead Gen & Growth at Let's Enterprise
January 1, 2026 - PresentHeaded social media and digital marketing, driving strategy, execution, and performance. Owned the full-funnel growth approach from Meta Ads through lead generation to enrollments, optimizing campaigns across paid channels (Meta, Google, LinkedIn, YouTube) using data-driven targeting, creative iteration, and ROI metrics.
Built and scaled the Rom Guruji YouTube channel (SEO-optimized, data-driven content strategy, and continuous performance optimization) to 23,000+ subscribers. Produced and optimized long-form and short-form video deliverables including scripting, recording, editing, subtitles (SRT/VTT), color grading, and SEO metadata; managed playlists and A/B tested titles/thumbnails. Led a multi-disciplinary team of content creators, designers, and strategists; managed budgets and mentored performance marketing workflows while ensuring consistent brand messaging and execution across channels.
Head of Social Media and Digital Marketing at FullHouse Entertainment & Media Solutions
February 1, 2025 - January 1, 2026Led social media and digital marketing to maximize ROI via end-to-end campaign planning, execution, optimization, and reporting across multiple digital channels. Managed client relationships, aligned marketing strategies with brand objectives and expectations, and monitored/allocated budgets based on performance metrics.
Directed YouTube optimization including keyword research, metadata optimization, A/B testing of titles/thumbnails, and playlist structuring to increase impressions, watch time, and search visibility. Managed organic social growth initiatives (content calendar, posting cadence, brand voice consistency) and oversaw creator collaborations to drive engagement and subscriber loyalty. Delivered measurable improvements in brand awareness and engagement through paid and organic strategies.
Social Media Specialist at Nirva Health
August 1, 2023 - April 1, 2024Led social media growth and celebrity/brand promotional campaigns across key channels including YouTube, Instagram, and Twitter. Owned content strategy aligned to platform algorithms and audience behavior; produced SEO-friendly content tailored for each platform.
Built and managed content calendars, including caption writing and community engagement. Increased brand awareness by 40% via targeted content and partnerships. Analyzed performance metrics and trends to refine strategy, and oversaw creator team alignment with campaign goals.
Organic Growth Expert at Nirva Health
August 1, 2023 - February 1, 2024Provided organic growth across content, lead generation, and SEO. Increased website traffic by 20% through targeted SEO campaigns and content optimization. Improved lead conversion rates using lead scoring models and iterative A/B testing.
Social Media and Content Consultant at RISE-WPU
June 1, 2023 - August 1, 2023Provided social media management and content consulting focused on growth strategies across Instagram, LinkedIn, YouTube, and Facebook. Audited existing social presence, identified gaps, and delivered actionable recommendations for content mix, posting cadence, visual identity, tone of voice, and audience targeting to improve organic reach and engagement.
Translated performance data into prioritized recommendations and improved campaign/content workflows covering ideation, scripting, production, and publishing best practices.
Programmer/Programming Expert at writool.com
November 1, 2021 - November 1, 2022Applied on-page SEO best practices including semantic structure, keyword clustering, internal linking, meta optimization, and search-intent alignment to maximize organic discoverability. Edited and refined existing article content for clarity, readability, factual accuracy, tone consistency, and SEO performance.
Restructured underperforming content to improve engagement signals, reduce bounce intent, improve scannability through headings/callouts, and strengthen CTAs.
Social Media and Digital Marketing Manager at FullHouse Entertainment and Media Solutions
April 1, 2020 - January 1, 2026Directed social, digital, and performance marketing campaigns to maximize ROI. Managed end-to-end campaign planning, execution, optimization, and reporting across multiple digital channels.
Developed and implemented data-driven social media strategies, crafting content and brand storytelling to resonate with target audiences. Oversaw paid media across Meta and other platforms, optimizing budget allocation and performance using analytics and KPIs. Managed lead generation activities including landing page optimization, CTAs, and continuous A/B testing to improve conversion rates.
Education
Executive MBA in Business Administration and Management at Symbiosis Institute of Management Studies
June 1, 2024 - June 1, 2026Bachelor's degree in Computer Software Technology/Technician at St. Xavier's College
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Education, Media & Entertainment, Software & Internet, Healthcare, Professional Services
Experience Level
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