Jay Sahastrabudhe

Built production-ready web and web applications, including a ReactJS platform-nutivation website. Engineered animations, integrated GSAP-based flows, implemented scroll-triggered sequences and physics-driven motion patterns, and used accessibility-aware subtitle workflows (SRT/VTT).

Headed social media and digital marketing, driving strategy, execution, and performance. Owned the full-funnel growth approach from Meta Ads through lead generation to enrollments, optimizing campaigns across paid channels (Meta, Google, LinkedIn, YouTube) using data-driven targeting, creative iteration, and ROI metrics. Built and scaled the Rom Guruji YouTube channel (SEO-optimized, data-driven content strategy, and continuous performance optimization) to 23,000+ subscribers. Produced and optimized long-form and short-form video deliverables including scripting, recording, editing, subtitles (SRT/VTT), color grading, and SEO metadata; managed playlists and A/B tested titles/thumbnails. Led a multi-disciplinary team of content creators, designers, and strategists; managed budgets and mentored performance marketing workflows while ensuring consistent brand messaging and execution across channels.

Led social media and digital marketing to maximize ROI via end-to-end campaign planning, execution, optimization, and reporting across multiple digital channels. Managed client relationships, aligned marketing strategies with brand objectives and expectations, and monitored/allocated budgets based on performance metrics. Directed YouTube optimization including keyword research, metadata optimization, A/B testing of titles/thumbnails, and playlist structuring to increase impressions, watch time, and search visibility. Managed organic social growth initiatives (content calendar, posting cadence, brand voice consistency) and oversaw creator collaborations to drive engagement and subscriber loyalty. Delivered measurable improvements in brand awareness and engagement through paid and organic strategies.