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Brian Njuguna is a Growth Manager with 6+ years of experience driving go-to-market strategy, market research, content creation, and multi-market growth across Africa. He has led GTM execution across 8+ African markets, delivering 120% organic traffic growth and 22% YoY customer acquisition growth through data-driven campaigns, compelling copywriting, and cross-functional collaboration. Skilled in GA4, SEMrush, UGC content, and AI-powered marketing tools, Brian specializes in turning market insights into scalable growth strategies for fast-moving, ambiguous environments.…Brian Njuguna is a Growth Manager with 6+ years of experience driving go-to-market strategy, market research, content creation, and multi-market growth across Africa. He has led GTM execution across 8+ African markets, delivering 120% organic traffic growth and 22% YoY customer acquisition growth through data-driven campaigns, compelling copywriting, and cross-functional collaboration. Skilled in GA4, SEMrush, UGC content, and AI-powered marketing tools, Brian specializes in turning market insights into scalable growth strategies for fast-moving, ambiguous environments.

Brian Njuguna

Growth Marketer, Digital Marketer, SEO Expert, +2

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Brian Njuguna is a Growth Manager with 6+ years of experience driving go-to-market strategy, market research, content creation, and multi-market growth across Africa. He has led GTM execution across 8+ African markets, delivering 120% organic traffic growth and 22% YoY customer acquisition growth through data-driven campaigns, compelling copywriting, and cross-functional collaboration. Skilled in GA4, SEMrush, UGC content, and AI-powered marketing tools, Brian specializes in turning market insights into scalable growth strategies for fast-moving, ambiguous environments.…Brian Njuguna is a Growth Manager with 6+ years of experience driving go-to-market strategy, market research, content creation, and multi-market growth across Africa. He has led GTM execution across 8+ African markets, delivering 120% organic traffic growth and 22% YoY customer acquisition growth through data-driven campaigns, compelling copywriting, and cross-functional collaboration. Skilled in GA4, SEMrush, UGC content, and AI-powered marketing tools, Brian specializes in turning market insights into scalable growth strategies for fast-moving, ambiguous environments.

Available to hire

Brian Njuguna is a Growth Manager with 6+ years of experience driving go-to-market strategy, market research, content creation, and multi-market growth across Africa. He has led GTM execution across 8+ African markets, delivering 120% organic traffic growth and 22% YoY customer acquisition growth through data-driven campaigns, compelling copywriting, and cross-functional collaboration. Skilled in GA4, SEMrush, UGC content, and AI-powered marketing tools, Brian specializes in turning market insights into scalable growth strategies for fast-moving, ambiguous environments.

Skills

Experience Level

Expert

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Language

English

Fluent

Swahili

Advanced

Work Experience

Growth Manager / Digital Marketing & Content Strategist at Aquantuo

January 1, 2023 - Present

Owned go-to-market execution across 8 African markets. Drove 120% organic traffic growth and a 35% lift in customer engagement within 6 months through market mapping and localized campaigns. Led keyword and competitive research to rank 25+ terms in Google’s Top 10, increasing inbound lead pipeline by 30%. Directed integrated GTM campaigns (SEO, PPC, email, SMS, social) delivering 22% YoY customer acquisition growth while reducing CPA by 15%. Built GA4 and SEMrush reporting frameworks improving growth visibility by 60%. Produced 150+ localized campaign assets with a distributed content team to strengthen cross-functional execution across markets.

Digital Sales & Content Marketing Associate at KCB Bank Group

February 1, 2022 - October 1, 2022

Executed outbound and lifecycle campaigns for Vooma financial products, driving a 28% increase in customer sign-ups. Ran A/B-tested outbound email sequences improving click-through rate by 18%, informing subsequent message positioning. Produced research-backed, SEO-optimized content improving product visibility and increasing retention by 20% across segments. Collaborated with cross-functional and compliance teams to align GTM messaging with financial industry standards for executive stakeholders.

Creative Innovation Participant at MK-Africa

October 1, 2021 - April 1, 2021

Applied AI-based predictive insights to campaign scheduling, reducing wasted impressions by 20% and improving targeting efficiency. Launched sustainability-focused content initiatives increasing audience engagement by 25%.

Digital Marketing Intern (Consultant) at PACIDA

February 1, 2021 - June 1, 2021

Designed and executed regional market outreach initiatives translating community research into campaigns that grew participation by 50%. Applied audience research and storytelling to grow social media engagement 3x within 4 months.

Sustainability & Innovation Challenge Intern at L'Oréal Kenya

January 1, 2019 - May 1, 2019

Produced market-research-informed content expanding campaign reach to 10,000+ new audiences. Grew engagement by 15% through community-focused campaign strategy and eco-focused storytelling.