Joey David Allen

Built and commercialized a multi-tenant vertical SaaS platform, onboarding paying operators and processing more than $75,000 in monthly sales (approximately $900,000+ annualized transaction run rate). Owned product positioning, website messaging, content, customer acquisition, onboarding flows, and conversion improvement across the full journey from first visit through activation and ongoing usage. Designed and launched growth features including abandoned cart recovery, automated review generation, lifecycle communication, and conversion reporting. Used AI-assisted development, content, and automation workflows to move quickly from customer insight to product and marketing execution.

Led digital marketing and growth across two consumer experience brands serving more than 6,000 annual bookings. Increased website conversion by 46% (from 1.8% to 2.65%) while reducing cost per conversion by 29% through messaging, user journey, and campaign improvements. Improved CTR by 34% and click share by 93% via continuous testing of creative, audiences, landing pages, and search strategy. Managed SEO, website content, social media, email, paid acquisition, and analytics while writing, producing video, and executing campaigns hands-on. Led website modernization improving mobile performance (8 to 92), desktop performance (45 to 97), and reduced page load time by 80%. Maintained organic traffic decline below 5% despite an estimated 30% decline in national category interest using content, technical SEO, and conversion improvements.

Led integrated digital and commercial strategy for two experience businesses, contributing to average annual revenue growth of 13%. Built the flagship brand audience to more than 25,000 followers in under 18 months and generated more than one million earned media impressions per season. Created and managed social, video, content, promotional, and partnership programs that turned a niche experience into a recognizable consumer brand.