Rowan Walid

Served as the primary point of contact for clients, collaborating with Account Executives to support multiple requests across accounts and ensure satisfaction. Aligned internal efforts across departments by understanding client needs, objectives, and preferences, and communicated updates professionally and promptly. Coordinated campaign execution with cross-functional teams to ensure delivery on time and within budget. Monitored project performance and provided internal and external reporting with insights and recommendations for optimization. Managed client concerns, feedback, and requests in a timely manner, and identified account growth opportunities through upselling relevant company services. Supported new business development activities including scoping work, pitching, and presentations.

Co-founded Jaree, a hyperlocal social network app connecting residents to neighbors, local events, and community updates. Built the foundation for neighborhood-based engagement through in-app features such as event boards, updates, and announcements. Oversaw branding, social strategy, and early user acquisition efforts. Developed outreach frameworks and collaborated with dev/design teams to reflect user behavior in platform updates. Represented the community’s voice in strategic planning and content design.

Created and maintained digital store front layouts for brands, categories, promotions, and homepage designs. Prepared and uploaded campaign assets including imagery, tags, and watches for fashion, beauty, and fragrance categories. Sourced missing product visuals and ensured consistency with brand and UX guidelines. Conducted UAT for app/web improvements and escalated issues to technical teams with clear documentation. Supported the “YAHALA” project and managed sale preparation activities under tight deadlines, successfully launching and maintaining sales.