I’m Yasmina Philibert, a creative director and brand/visual systems designer working across branding, visual storytelling, and audiovisual content. I build coherent visual languages that connect image, sound, and motion—bringing ideas from concept to finished campaign assets. I combine creative direction with hands-on execution, including workflow design and AI-augmented visual research. From fashion and editorial aesthetics to character-consistent AI pipelines and original music composition, I deliver impactful, repeatable systems that stay consistent across platforms and series.

Yasmina Philibert

I’m Yasmina Philibert, a creative director and brand/visual systems designer working across branding, visual storytelling, and audiovisual content. I build coherent visual languages that connect image, sound, and motion—bringing ideas from concept to finished campaign assets. I combine creative direction with hands-on execution, including workflow design and AI-augmented visual research. From fashion and editorial aesthetics to character-consistent AI pipelines and original music composition, I deliver impactful, repeatable systems that stay consistent across platforms and series.

Available to hire

I’m Yasmina Philibert, a creative director and brand/visual systems designer working across branding, visual storytelling, and audiovisual content. I build coherent visual languages that connect image, sound, and motion—bringing ideas from concept to finished campaign assets.

I combine creative direction with hands-on execution, including workflow design and AI-augmented visual research. From fashion and editorial aesthetics to character-consistent AI pipelines and original music composition, I deliver impactful, repeatable systems that stay consistent across platforms and series.

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Language

French
Fluent
English
Advanced
Spanish; Castilian
Advanced
Arabic
Advanced

Work Experience

Assistant General Services at Loewe (Ready-to-Wear)
January 1, 2024 - Present
Supported operational activities and daily coordination within a luxury brand environment, contributing to logistics and cross-functional communication.
Company Receptionist at Pernod Ricard
January 1, 2023 - Present
Performed receptionist and administrative support tasks to help maintain smooth company day-to-day operations and communication flow.
Administrative Receptionist at Hermès
January 1, 2023 - Present
Handled reception and administrative duties, supporting day-to-day operations and guest/client coordination in a luxury retail setting.
Administrative Agent at Courrèges (Ready-to-Wear)
January 1, 2023 - Present
Provided administrative support and assisted with front-desk and operational coordination tasks within a ready-to-wear environment.
Creative Director · Brand & Visual Systems Designer at Independent Practice
January 1, 2022 - Present
Developed AI-assisted visual concepts for fashion, beauty, and editorial aesthetics; designed project-specific workflows to achieve desired visual behavior and output. Directed and curated generated material to maintain skin realism, fabric texture, and lighting coherence. Built cohesive visual systems across image series, mood explorations, and speculative campaigns, combining AI-generated imagery with human-led editing, composition, and sound production. Produced end-to-end image and video content (including character-consistent identities, product mockups, and cinematic look) using multi-tool AI pipelines, maintaining repeatability through agent-assisted workflows (prompting → generation → editing).
Event Hostess & Mediator at Le 19M (Art & Fashion Hub)
January 1, 2022 - Present
Supported event operations as a hostess and mediator, facilitating guest experience and smooth event coordination.
AI-Augmented Visual Research & Creative Systems — Independent Practice
January 1, 2022 - Present
Developed AI-assisted visual concepts for fashion, beauty, and editorial aesthetics. Designed tool-selective workflows and curated generated material to maintain skin realism, fabric texture, and lighting coherence. Built cohesive visual systems across image series and speculative campaigns, combining AI generation with human editing, composition, and sound production. Produced character-consistent visual identities and product mockups, and orchestrated multi-tool AI pipelines into repeatable agent-assisted workflows.
Artistic Director at BlackSand the Label
January 1, 2021 - Present
Led full creative direction and brand identity from concept to execution. Designed visual identity systems, packaging, labels, textile patterns, and campaign assets. Built storytelling coherence across image, sound, and digital platforms for clothing brand outputs.
Operations & E-commerce Support at Nodaleto
January 1, 2021 - Present
Supported operations and e-commerce tasks, contributing to internal workflow efficiency and cross-functional support.
Artistic Director (Clothing Brand) at BlackSand the Label
January 1, 2021 - Present
Led full creative direction and brand identity from concept to execution. Designed visual identity systems including packaging, labels, and textile patterns, and created campaign assets. Coordinated cohesive storytelling across image, sound, and digital platforms to support the brand’s visual world.
Audiovisual Director & Music Composer at Yassmin Saleh | Clothing Brand
January 1, 2019 - January 1, 2020
Directed creative concepts and audiovisual direction for runway collections. Composed original soundtracks for two launch films to create immersive mood and narrative identity. Integrated music, image, and storytelling into a cohesive brand experience.
Visual & Sound Creator at Independent Creative & Audiovisual Projects
January 1, 2016 - Present
Created original fashion, beauty, and editorial concepts combining image and sound. Produced self-directed audiovisual pieces with narrative and atmospheric coherence, building repeatable visual languages across series, events, and digital formats.
Independent Creative & Audiovisual Projects (Visual & Sound Creator)
January 1, 2016 - Present
Directed self-led audiovisual and fashion/beauty/editorial concepts combining image and sound. Built atmospheric narratives and repeatable visual languages across series, events, and digital formats, with consistent storytelling and visual coherence.

Education

Bachelor’s degree in Art & Science: Media Production (Multimedia) at SAE Institute (Paris)
January 1, 2015 - January 1, 2019
Electronic Music Production Certificate at SAE Institute (Paris)
January 1, 2014 - January 1, 2015
Bachelor’s in Art & Science: Media Production (Multimedia) at SAE Institute (Paris)
January 1, 2015 - January 1, 2019
Electronic Music Production Certificate at SAE Institute (Paris)
January 1, 2014 - January 1, 2015

Qualifications

Multimedia Media Production (Bachelor’s)
January 1, 2015 - January 1, 2019
Electronic Music Production Certificate
January 1, 2014 - January 1, 2015
Electronic Music Production Certificate
January 1, 2014 - January 1, 2015

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Retail, Travel & Hospitality