Mimansa Agrawal
Marketing-focused BBA student with hands-on experience in brand activation and digital growth.
About
Marketing-focused BBA student with hands-on experience in brand activation and digital growth. Strong interest in data-driven user acquisition, multichannel campaign optimization, and building measurable brand visibility.
Skilled in SEO/SEM, dashboarding with Power BI and Tableau, and executing field-to-funnel campaigns—from on-ground strategy coordination to scalable engagement improvements for early-stage products.
- Joined July 2026
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Retail
- Travel & Hospitality
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Work experience
Coordinated on-ground strategies across diverse sectors, driving a 25% boost in brand visibility. Orchestrated campaigns for brands including Jockey, Birla Sunlife, Storia, Numeric, HSBC, Wagh Bakri, Louis Philippe, Arrow, and Aerocity Digital.
Engineered data-driven user acquisition strategies for a fantasy sports startup, delivering a 15% improvement in scalable user engagement metrics. Executed growth campaigns via SEO, ads, and social media, optimizing multi-channel funnels for scalable engagement.
Delivered child protection training and awareness sessions on health, nutrition, and hygiene. Supported community resilience among vulnerable railway children through direct engagement and facilitation.
Education· 6
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