Results-driven and data-focused digital marketing and growth strategist with a Computer Science background. I blend technical engineering thinking with performance-first digital marketing to build and optimize marketing funnels, e-commerce journeys, and scalable customer acquisition systems. I leverage data analytics, cloud fundamentals, and generative AI content systems to improve ROAS, search presence, and brand reach. I’m comfortable translating platform logistics into high-converting workflows across Meta and other digital channels.

Muhammad Umar

Results-driven and data-focused digital marketing and growth strategist with a Computer Science background. I blend technical engineering thinking with performance-first digital marketing to build and optimize marketing funnels, e-commerce journeys, and scalable customer acquisition systems. I leverage data analytics, cloud fundamentals, and generative AI content systems to improve ROAS, search presence, and brand reach. I’m comfortable translating platform logistics into high-converting workflows across Meta and other digital channels.

Available to hire

Results-driven and data-focused digital marketing and growth strategist with a Computer Science background. I blend technical engineering thinking with performance-first digital marketing to build and optimize marketing funnels, e-commerce journeys, and scalable customer acquisition systems.

I leverage data analytics, cloud fundamentals, and generative AI content systems to improve ROAS, search presence, and brand reach. I’m comfortable translating platform logistics into high-converting workflows across Meta and other digital channels.

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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Intermediate

Work Experience

Digital Marketing Lead & Entrepreneur at Markhor Elegance & Markhor Marketing
June 1, 2026 - Present
Bootstrapped and launched an e-commerce platform for fashion wearables, managing end-to-end go-to-market digital workflows. Built and scaled performance marketing setups on Meta networks, including demographic segmentation, content coordination, and budget allocation. Tracked ROAS and audience interaction metrics, continuously debugging traffic quality and conversion funnels to improve profitability.
Marketing & Event Technical Lead at Excellent Science Academy
January 1, 2026 - December 31, 2026
Orchestrated regional promotional networks, digital invite strategies, and administrative media assets for institution-backed talent and tech development initiatives. Managed localized digital community systems and professional communication workflows across instant messaging and social spaces to improve client retention and conversion.
Digital Marketing Coordinator at Eagle Eye Marketing
January 1, 2026 - December 31, 2026
Led corporate organic growth strategies on visual discovery platforms. Engineered brand page systems from concept to launch, including hook sequences, content pipelines, and distribution matrices to improve retention and engagement. Used targeted metrics to convert baseline profile visitors into active corporate leads.

Education

BS in Computer Science at University of the Punjab
January 1, 2022 - January 1, 2026
Intermediate in Computer Science (ICS) at FBISE
January 1, 2020 - January 1, 2022
BS in Computer Science at University of the Punjab
January 1, 2022 - January 1, 2026
Intermediate in Computer Science (ICS) at FBISE
January 1, 2020 - January 1, 2022

Qualifications

Generative AI Frameworks Certification via NAVTTC (International Certification)
January 11, 2030 - July 25, 2026
Huawei Cloud Essentials International Certification via Pak Angels
January 11, 2030 - July 25, 2026
Generative AI Specialist - International Certification via NAVTTC
January 11, 2030 - July 25, 2026
Generative AI Frameworks - Certification via Pak Angels
January 11, 2030 - July 25, 2026
Huawei Cloud Essentials - International Certification
January 11, 2030 - July 25, 2026

Industry Experience

Computers & Electronics, Education, Media & Entertainment, Retail, Software & Internet, Professional Services