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I have experience as a Creative Assistant and micro-creator on TikTok. I implement user-generated content, prioritising authenticity and cultural relevance. I diversify content types, shaping a cohesive visual grid direction, creating both formal and informal editorial content designed for both Instagram and TikTok, analysing performance and iterating through weekly feedback and workflow documentation. I’m proactive, trend-aware, and adaptable—experienced in content creation and performance analysis. Skilled in Canva, Hootsuite, Adobe Photoshop, and Excel, I’ve managed TikTok/Instagram content and supported marketing strategy development at Tutti & Co. I have experience from the creation to execution of brand campaign activations. I also enjoy collaborating with brands and using insights gained from influencer and business perspectives to drive engaging content outcomes.…I have experience as a Creative Assistant and micro-creator on TikTok. I implement user-generated content, prioritising authenticity and cultural relevance. I diversify content types, shaping a cohesive visual grid direction, creating both formal and informal editorial content designed for both Instagram and TikTok, analysing performance and iterating through weekly feedback and workflow documentation. I’m proactive, trend-aware, and adaptable—experienced in content creation and performance analysis. Skilled in Canva, Hootsuite, Adobe Photoshop, and Excel, I’ve managed TikTok/Instagram content and supported marketing strategy development at Tutti & Co. I have experience from the creation to execution of brand campaign activations. I also enjoy collaborating with brands and using insights gained from influencer and business perspectives to drive engaging content outcomes.

NELL WILSON

Content Creator, Social Media Manager, Content Producer, +5

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I have experience as a Creative Assistant and micro-creator on TikTok. I implement user-generated content, prioritising authenticity and cultural relevance. I diversify content types, shaping a cohesive visual grid direction, creating both formal and informal editorial content designed for both Instagram and TikTok, analysing performance and iterating through weekly feedback and workflow documentation. I’m proactive, trend-aware, and adaptable—experienced in content creation and performance analysis. Skilled in Canva, Hootsuite, Adobe Photoshop, and Excel, I’ve managed TikTok/Instagram content and supported marketing strategy development at Tutti & Co. I have experience from the creation to execution of brand campaign activations. I also enjoy collaborating with brands and using insights gained from influencer and business perspectives to drive engaging content outcomes.…I have experience as a Creative Assistant and micro-creator on TikTok. I implement user-generated content, prioritising authenticity and cultural relevance. I diversify content types, shaping a cohesive visual grid direction, creating both formal and informal editorial content designed for both Instagram and TikTok, analysing performance and iterating through weekly feedback and workflow documentation. I’m proactive, trend-aware, and adaptable—experienced in content creation and performance analysis. Skilled in Canva, Hootsuite, Adobe Photoshop, and Excel, I’ve managed TikTok/Instagram content and supported marketing strategy development at Tutti & Co. I have experience from the creation to execution of brand campaign activations. I also enjoy collaborating with brands and using insights gained from influencer and business perspectives to drive engaging content outcomes.

Available to hire

I have experience as a Creative Assistant and micro-creator on TikTok. I implement user-generated content, prioritising authenticity and cultural relevance. I diversify content types, shaping a cohesive visual grid direction, creating both formal and informal editorial content designed for both Instagram and TikTok, analysing performance and iterating through weekly feedback and workflow documentation.

I’m proactive, trend-aware, and adaptable—experienced in content creation and performance analysis. Skilled in Canva, Hootsuite, Adobe Photoshop, and Excel, I’ve managed TikTok/Instagram content and supported marketing strategy development at Tutti & Co. I have experience from the creation to execution of brand campaign activations. I also enjoy collaborating with brands and using insights gained from influencer and business perspectives to drive engaging content outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Intern (Thrifty Car and Van Rental) at Thrifty Car and Van Rental

January 1, 2024 - August 31, 2024

Created and published social media content, produced behind-the-scenes videography, and launched a TikTok profile using an informal, creative marketing approach. Developed audience-awareness and targeted messaging and visuals to engage a business-driven audience, specifically focusing on LinkedIn and Facebook for Thrifty’s demographics.

Brand Collaboration Content Creator (Micro-influencer)

August 1, 2023 - September 30, 2024

Collaborated with fashion and lifestyle brands on personal TikTok content. Achieved 3 viral videos at 42.4k, 22.4k, and 18.5k views, increasing follower count by posting daily. Worked with brands such as SKIMS, Stradivarius, and Peppermayo, gaining insight into influencer value for brand engagement and events as a brand ambassador attendee/model.

TikTok Brand Collaboration / Micro-influencer work

September 1, 2022 - June 1, 2025

Collaborated with fashion and lifestyle brands via personal TikTok profile content. Gained meaningful engagement including profile likes growth and multiple videos reaching 200k+ views and 3,000+ saves. Learned brand engagement and influencer potential through gifting collaborations with brands including S KIM S, Stradivarius, and Peppermayo. Attended brand ambassador events and modelled for Babble & Goose.

Creative Assistant at Tutti & Co

September 1, 2022 - Present

Supported marketing strategy development, created social media content, and managed Instagram and TikTok accounts. Developed understanding of visual aesthetics, trend awareness, and brand identity while maintaining consistent publishing and platform-appropriate content.