I am a creative strategist, designer, and founder of a boutique creative agency specialising in branding, content marketing, and digital storytelling. Holding a bachelor’s degree in Social Design, I draw on principles of anthropology, community engagement, and human-centred design to create meaningful experiences that connect people, brands, and communities—strengthening audience engagement through culturally relevant, strategically driven brand narratives.

I am a creative strategist, designer, and founder of a boutique creative agency specialising in branding, content marketing, and digital storytelling. Holding a bachelor’s degree in Social Design, I draw on principles of anthropology, community engagement, and human-centred design to create meaningful experiences that connect people, brands, and communities—strengthening audience engagement through culturally relevant, strategically driven brand narratives.

Available to hire

I am a creative strategist, designer, and founder of a boutique creative agency specialising in branding, content marketing, and digital storytelling.

Holding a bachelor’s degree in Social Design, I draw on principles of anthropology, community engagement, and human-centred design to create meaningful experiences that connect people, brands, and communities—strengthening audience engagement through culturally relevant, strategically driven brand narratives.

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Language

English
Fluent

Work Experience

Brand Ambassador at JOVIELY SG / PUIPO’S Baker / BASE of Sweden
January 1, 2021 - Present
Brand-facing creative and promotional participation, supporting social and campaign content.
Designer / Brand & Content Collaborator at Iconic Management Scholarship - Basketball Academy
January 1, 2021 - Present
Instagram content and design support for scholarship and basketball academy communications.
In-house Designer (PT) at JustEdu Tuition Centre
January 1, 2020 - Present
Admin and design support for tuition centre operations and promotional materials.
Instagram Content / Content Creator at Iconic Management Scholarship - Basketball Academy
January 1, 2020 - Present
Created Instagram content to promote scholarships, programs, and academy updates to build audience engagement.
Video Advertisements / Media Production (Freelance) at Car Quotz SG
January 1, 2020 - Present
Produced short video advertisement content for promotional purposes, supporting engagement and brand awareness.
In-house Designer (PT) at Base of Sweden
January 1, 2020 - Present
Designed marketing and brand assets for digital channels and campaigns, supporting content creation and visual consistency.
Freelance Branding / Brand Ambassador at Jovie Iy SG
January 1, 2020 - Present
Freelance branding support and brand ambassador activities to promote the brand through creative content and messaging.
Founder at BLANKCANVAS
January 1, 2020 - Present
Founded boutique creative agency delivering branding, content marketing, and digital storytelling services.
Founder at FAYTH BEANS&BEATS (spelling as provided)
January 1, 2020 - Present
Founded and led content/creative initiatives related to brand storytelling and content production.
Instagram Content / Designer at ICONIC MANAGEMENT SCHOLAR-BASKETBALL ACADEMY
January 1, 2020 - Present
Managed Instagram content and contributed design work to support academy visibility and community engagement.
Designer at THE SCHOOL OF WRITING
January 1, 2020 - Present
Designed educational and promotional materials to support school communication and audience engagement.
Admin / Designer (PT) at JUSTEDU TUITION CENTRE
January 1, 2020 - Present
Provided administrative support while producing design content for tuition-centre marketing and communications.
Video Advertisements (Creator/Designer) at CARQUOTZ SG (spelling as provided)
January 1, 2020 - Present
Created video advertisement assets to support marketing and promotional efforts.
In-house Designer (PT) at BASE OF SWEDEN (spelling as provided: BASE OFSWEDEN)
January 1, 2020 - Present
Designed brand and marketing materials, supporting visual consistency across digital channels including advertisements.
Brand Ambassador at JOVIELYSG, PUIPO’S BAKERY
January 1, 2020 - Present
Produced/managed promotional content and brand-facing posts for events and campaigns to support engagement and awareness.
Social Media Manager / Graphic Designer / Media Producer
January 1, 2020 - Present
Founder and creative strategist building brands through content marketing and digital storytelling; produces social media and design assets to support audience engagement and brand narratives.
Freelance Branding Designer / Content Creator
January 1, 2019 - January 1, 2024
Freelance branding and content creation across multiple client projects, including video advertisements and social content.

Education

BA(Hons) Design for Social Futures at LASALLE College of the Arts, Singapore
January 1, 2020 - January 1, 2024
A-Levels (O-Level and AI Secondary listed; highest shown as O-Levels) at SPEICAI Secondary School (spelling as provided)
January 1, 2015 - January 1, 2020
PSLE at CANOSSA Convent Primary School (spelling as provided)
January 1, 2009 - January 1, 2015
PSLE at Canossa Convent Primary School
January 1, 2003 - January 1, 2009
O-Levels at Pei Chun Secondary School
January 1, 2010 - January 1, 2015
BA(Hons) Design for Social Futures at LASALLE Singapore
January 1, 2018 - January 1, 2020
Diploma/Study (Media Production & Design) at Republic Polytechnic
January 1, 2020 - January 1, 2024
BA(Hons) Design for Social Futures at LASALLE College of the Arts (LaSalle Singapore)
January 1, 2017 - January 1, 2020
Diploma / Media Production & Design at Republic Polytechnic
January 1, 2015 - January 1, 2017
O-Level at Speical Secondary School
January 1, 2010 - January 1, 2011
PSLE at Canossa / Convent Primary School
January 1, 2009 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services