I am a creative strategist, designer, and founder of a boutique creative agency specialising in branding, content marketing, and digital storytelling.

About

I am a creative strategist, designer, and founder of a boutique creative agency specialising in branding, content marketing, and digital storytelling.

Holding a bachelor’s degree in Social Design, I draw on principles of anthropology, community engagement, and human-centred design to create meaningful experiences that connect people, brands, and communities—strengthening audience engagement through culturally relevant, strategically driven brand narratives.

  • 7 years' experience
  • Joined July 2026

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services

Work experience· 17 roles

Brand Ambassador · JOVIELY SG / PUIPO’S Baker / BASE of SwedenJan 2021 – Present · 5 yrs 11 mos

Brand-facing creative and promotional participation, supporting social and campaign content.

Designer / Brand & Content Collaborator · Iconic Management Scholarship - Basketball AcademyJan 2021 – Present · 5 yrs 11 mos

Instagram content and design support for scholarship and basketball academy communications.

In-house Designer (PT) · JustEdu Tuition CentreJan 2020 – Present · 6 yrs 11 mos

Admin and design support for tuition centre operations and promotional materials.

Instagram Content / Content Creator · Iconic Management Scholarship - Basketball AcademyJan 2020 – Present · 6 yrs 11 mos
Video Advertisements / Media Production (Freelance) · Car Quotz SGJan 2020 – Present · 6 yrs 11 mos
In-house Designer (PT) · Base of SwedenJan 2020 – Present · 6 yrs 11 mos
Freelance Branding / Brand Ambassador · Jovie Iy SGJan 2020 – Present · 6 yrs 11 mos
Founder · BLANKCANVASJan 2020 – Present · 6 yrs 11 mos

Education· 11

BA(Hons) Design for Social Futures · LASALLE College of the Arts, Singapore2020 – 2024
A-Levels (O-Level and AI Secondary listed; highest shown as O-Levels) · SPEICAI Secondary School (spelling as provided)2015 – 2020
PSLE · CANOSSA Convent Primary School (spelling as provided)2009 – 2015
PSLE · Canossa Convent Primary School2003 – 2009

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