Senior Visual & Product Designer with a strategic, leadership-focused approach, driving product design excellence across teams and collaborating closely with clients and cross-functional stakeholders to translate business needs into impactful design solutions. Experienced leading visual design teams and end-to-end digital product work across multiple industries, with strong delivery of executive and client-facing presentation materials and design systems. Known for shaping frameworks, learning programs, and design direction while ensuring high-quality deliverables. Background includes multidisciplinary training and additional expertise in digital accessibility, design tokens, and pattern design, complementing a solid product and visual design foundation.

Valvanera Arrieta Tamayo

Senior Visual & Product Designer with a strategic, leadership-focused approach, driving product design excellence across teams and collaborating closely with clients and cross-functional stakeholders to translate business needs into impactful design solutions. Experienced leading visual design teams and end-to-end digital product work across multiple industries, with strong delivery of executive and client-facing presentation materials and design systems. Known for shaping frameworks, learning programs, and design direction while ensuring high-quality deliverables. Background includes multidisciplinary training and additional expertise in digital accessibility, design tokens, and pattern design, complementing a solid product and visual design foundation.

Available to hire

Senior Visual & Product Designer with a strategic, leadership-focused approach, driving product design excellence across teams and collaborating closely with clients and cross-functional stakeholders to translate business needs into impactful design solutions. Experienced leading visual design teams and end-to-end digital product work across multiple industries, with strong delivery of executive and client-facing presentation materials and design systems.

Known for shaping frameworks, learning programs, and design direction while ensuring high-quality deliverables. Background includes multidisciplinary training and additional expertise in digital accessibility, design tokens, and pattern design, complementing a solid product and visual design foundation.

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Language

English
Fluent
Italian
Advanced
Spanish; Castilian
Fluent

Work Experience

Head of Visual Design at The Cocktail, Madrid
January 1, 2019 - January 1, 2022
Led the Visual Design team (30 designers). Contributed to new services, frameworks, and internal initiatives. Defined learning programs for the team and led key visual design projects across the company.
Design Lead at The Cocktail, Madrid
January 1, 2016 - January 1, 2018
Led multidisciplinary design projects to ensure high-quality deliverables and support team growth. Collaborated with Engineering, Business, and Product teams to define robust design solutions. Recruited and mentored design talent.
Product Designer at The Cocktail, Madrid
January 1, 2012 - January 1, 2015
Designed digital products based on user needs and business goals. Worked across multiple industries including banking, insurance, healthcare, utilities, retail, and higher education.
Head of Product Design at VML The Cocktail, Madrid
January 1, 2012 - January 1, 2026
Provided strategic vision and direction for Product Design across the organization. Drove innovation and design excellence by aligning design efforts with business needs. Partnered with clients and cross-functional teams to translate requirements into effective design solutions, including multiple redesigns of the corporate presentation system and development of executive presentations and client-facing slide decks.

Education

Master’s Degree at IED, Madrid
January 1, 2012 - January 1, 2013
Technical Degree in Industrial Design Engineering (Digital Design & Animation Diploma) at Antonio de Nebrija University, Madrid
January 1, 2007 - January 1, 2009
Graphic Design at Istituto Marangoni, Milan & London
January 1, 2003 - January 1, 2006

Qualifications

English Cambridge English Advanced Certificate (C1)
January 11, 2030 - July 26, 2026
CELI Certificate – University of Perugia
January 11, 2030 - July 26, 2026
Digital Accessibility
January 1, 2025 - January 1, 2025
Design Tokens
January 1, 2024 - January 1, 2024
From Manager to Coach
January 1, 2023 - January 1, 2023
Pattern Design
January 1, 2017 - January 1, 2017
Professional Photography
January 1, 2013 - January 1, 2013
Framer 30h
October 1, 2011 - October 1, 2011
No-code Hackers (No-code website builder for responsive websites)
January 1, 2011 - January 1, 2011

Industry Experience

Media & Entertainment, Education, Financial Services, Healthcare, Retail, Professional Services, Other

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