Aparajita Anand

Orchestrated a data-driven, SEO-focused content strategy using short-form videos, posters, infographics, presentations, and animations to broaden audience reach. Created in-house, cost-effective content to avoid subscription-based promotions. Prepared social media performance and analytics reports, incorporated AI-driven tools to enhance efficiency and engagement, and identified cost-saving strategies. Contributed to website redesign and optimization efforts as needed.

Developed a demo blogging website to showcase creative writing, visual content creation, and platform understanding (WIX/WordPress). Published lifestyle, DIY, fashion, travel, and art décor articles. Achieved 51% total visitor traffic organically on Google without paid campaigns; three articles reached the first page of Google SERP; maintained healthy bounce rate and pages/session using SEO.

Developed and executed content, advertising, and activation strategies for regional and national marketing campaigns and product launches across digital and offline channels. Earned multiple awards for high-impact campaign execution and business growth. Produced quarterly reports using consumer insights and market research to support decisions, and drafted instruction reports tracking consumer promotions, trend analysis, and demand planning. Optimized activation budget allocation using historical data and current market trends.