Aparajita Anand

Social Media Coordinator (Volunteer) at Basic Income Calgary

Orchestrated a data-driven, SEO-focused content strategy using short-form videos, posters, infographics, presentations, and animations to broaden audience reach. Created in-house, cost-effective content to avoid subscription-based promotions. Prepared social media performance and analytics reports, incorporated AI-driven tools to enhance efficiency and engagement, and identified cost-saving strategies. Contributed to website redesign and optimization efforts as needed.

Freelance Blogger at Stoles & Stories

Developed a demo blogging website to showcase creative writing, visual content creation, and platform understanding (WIX/WordPress). Published lifestyle, DIY, fashion, travel, and art décor articles. Achieved 51% total visitor traffic organically on Google without paid campaigns; three articles reached the first page of Google SERP; maintained healthy bounce rate and pages/session using SEO.

Senior Customer Marketing Executive at GlaxoSmithKline Consumer Healthcare Ltd.

Developed and executed content, advertising, and activation strategies for regional and national marketing campaigns and product launches across digital and offline channels. Earned multiple awards for high-impact campaign execution and business growth. Produced quarterly reports using consumer insights and market research to support decisions, and drafted instruction reports tracking consumer promotions, trend analysis, and demand planning. Optimized activation budget allocation using historical data and current market trends.

Activation Officer at Nestle India Ltd.

Led campaigns for key brands (Nestea, Nescafé, Confectioneries) and increased growth by 30%–50%. Formulated digital activation via social media contests and user-generated content. Coordinated multi-channel marketing campaigns with internal and external stakeholders including ad and design agencies. Received Pan Eastern India award for driving Nestea growth and a National award for growth of Nestlé Nutrition brands. Provided market insights and strategies based on trade feedback, product displays, and sales reports; trained agencies and sales promoters on product knowledge and current digital trends.

Marketing Communications Executive at ITM Group of Institutions

Executed multi-channel advertisements across newspapers (local and national), special publications, radio, and events. Conducted seminars and academic fairs such as Education Expo by TIMES, Telegraph MBA fair, IMS MBA tour, etc. Liaised and built partnerships with corporate stakeholders, educational institutes, media, and partner organizations. Delivered presentations to manage affiliate relations with Corporate, PG, and UG colleges.

Marketing Communications Executive at ITM Group of Institutions, Kolkata

Executed multi-channel advertising across local and national newspapers, special publications, radio, events, and academic fairs. Conducted seminars and fairs including Education Expo by TIMES, Telegraph MBA fair, IMS MBA tour. Built partnerships with corporate stakeholders, educational institutes, media, and partner organizations. Delivered presentations to manage affiliate relations with corporate entities and PG/UG colleges.