Available to hire
Over 15 years of hands-on experience in marketing, demand, and growth roles, with a proven track record of executing GTM strategies for both B2C and B2B SaaS in Australia and APAC. Passionate about practical, people-led execution—building and scaling dynamic teams, improving pipeline outcomes, and driving measurable growth across full-funnel motions (SaaS/PLG and SLG).
Experienced across positioning, messaging, content engines, and lifecycle infrastructure (HubSpot CRM and reporting). Known for running integrated campaigns across LinkedIn, owned channels, outbound, and events—partnering closely with founders and sales teams to align narrative, strategy, and growth experiments.
Skills
Experience Level
Work Experience
Growth Oct 2025 at Quarterzip.ai
October 1, 2025 - PresentEarly-stage AI-powered onboarding platform for SaaS/software companies, automating user training and adoption to replace static product tours and tooltips. Owned end-to-end GTM across SLG and PLG motions; built positioning/messaging and website from scratch; executed integrated demand and product-led growth via content, social, outbound, and product-led channels.
Led two viral launch campaigns (LinkedIn-driven) for SLG and PLG, generating large engagement and opportunity pipeline. Produced 750+ leads from ~$40k ad spend in 6 months (~$50 CPL) and drove ~$6M in qualified pipeline. Implemented HubSpot CRM and lifecycle infrastructure from scratch (lead routing, attribution, reporting), built a content engine spanning whitepapers, SEO, and GEO, and worked closely with founders on narrative and growth experiments for both enterprise and self-serve motions.
Head of Marketing at quick claim
April 1, 2024 - September 30, 2025SaaS platform simplifying billing and invoicing for NDIS providers, plan managers, and aged care services. Joined during a critical growth phase and led end-to-end marketing across demand generation, brand, events, and operations—aligned with sales and product to drive qualified pipeline and market presence in a complex, regulated sector.
Defined and executed APAC marketing strategy; delivered full-funnel digital and offline campaigns across email, social, paid media, and events; led a company-wide rebrand (messaging, visual identity, website relaunch); planned and executed sector events; built partner/co-marketing campaigns; launched sales enablement and follow-up sequences with the sales team; managed martech and analytics (HubSpot, Google Analytics, Apollo, CRM, dashboards for MQLs/pipeline/ROI) and owned budget with a focus on pipeline impact and cost efficiency.
Senior Digital Marketing Manager at Sapia.ai
September 1, 2021 - March 31, 2024Enterprise SaaS platform revolutionising hiring with ethical AI. As Senior Digital Marketing Manager, led the transition from lead-generation to demand-generation, scaled campaign output, and supported regional growth across APAC.
Provided demand generation leadership with measurable engagement and pipeline impact, strengthened sales/marketing synchronization, orchestrated multi-channel digital operations (SEO/SEM, social, email), managed a team of four specialists (brand & content manager, community manager, designer, product marketer), oversaw the digital marketing budget with an ROI focus, and implemented campaign analytics/reporting loops to refine strategy.
Senior Digital Marketing Manager at JobAdder
March 1, 2019 - September 30, 2021Global SaaS recruitment platform used by staffing agencies and corporate in-house recruitment teams (over 10,000 users daily). Spearheaded inbound digital acquisition and growth campaigns covering website management, analytics, and budget oversight, supporting the flow of leads from MQLs to SQLs.
Managed performance-based channels including SEM, SEO, directory listings (G2, Capterra), email, social, display, and video; built attribution and reporting dashboards integrating ad networks, Google Analytics, call tracking, and CRM. Owned lead generation and segmentation, refined landing pages for organic and paid campaigns, managed ROI tracking and forecasts vs actuals, and improved customer journeys using audience segmentation, personalization, and A/B testing.
Head of Growth at Open Agent
February 1, 2017 - March 31, 2019Groundbreaking force in the real estate sector to redefine the property transaction landscape. During tenure, helped drive growth as the company secured $12M Series B funding.
Led key digital growth teams for Paid (SEM, display, social), Organic (content, email, SEO), and Conversion Rate Optimization (CRO), managing direct reports. Built dynamic KPI dashboards for actionable insights, rolled out performance metrics and ROI tracking across channels, and steered the full growth framework (inception, surveillance, refinement, experimentation, analytics). Delivered double-digit revenue and user acquisition growth across digital avenues, and supported team development with marketing professionals.
Digital Marketing Manager at Randstad
August 1, 2014 - February 28, 2017World’s largest HR services provider. Oversaw the digital marketing function with an ROI measurement focus and direct cross-functional collaboration with other key leads.
Managed a digital team (with direct reports) and implemented end-to-end ROI tracking across candidate and client journeys. Owned a marketing budget of $4.8M with detailed forecast vs actual tracking, cultivated agency relationships, and orchestrated campaigns across paid, social, and automation using Marketo. Created multi-year digital marketing blueprints (2016-2018) and managed channel performance and retargeting.
Digital Marketing Manager at Urban Purveyor Group
January 1, 2013 - January 1, 2014Digital Marketing Manager at Arrow Electronics
January 1, 2012 - January 1, 2013Digital Marketing Manager at International SOS
January 1, 2011 - January 1, 2012Digital Marketing Manager at Global Caree Company
January 1, 2010 - January 1, 2011Digital Marketing Coordinator at Vantage
January 1, 2007 - January 1, 2010Sales & Customer Service at Coca-Cola
January 1, 2005 - January 1, 2007Education
Bachelor of Commerce (Marketing) at Macquarie University, Sydney
January 11, 2030 - July 27, 2026Higher School Certificate at St Ignatius College, Sydney
January 11, 2030 - July 27, 2026Qualifications
Industry Experience
Software & Internet, Healthcare, Financial Services, Real Estate & Construction, Professional Services, Education
Skills
Experience Level
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