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Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations. Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.…Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations. Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.

Verónica Salguero

Brand Strategist, Marketing Strategist, Digital Marketer, +4

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Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations. Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.…Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations. Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.

Available to hire

Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations.

Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Brand Strategist at VM Nails

January 1, 2021 - Present

Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communication. Built strong client relationships through personalized customer engagement, coordinating business operations, branding initiatives, and marketing activities; created content designed to strengthen brand awareness and audience engagement.

Social Media Manager at Liss Fit

January 1, 2021 - January 1, 2024

Planned and managed social media content. Developed communication strategies to increase audience engagement and strengthen brand visibility through digital content initiatives. Managed community interactions and customer communication to support ongoing digital presence.

Founder & Brand Strategist at VNails

January 1, 2021 - Present

Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communications. Built strong client relationships through personalized customer engagement. Coordinated business operations, branding initiatives, and marketing activities while creating content to strengthen brand awareness and improve audience engagement.

Digital Marketing & Brand Development Specialist (Founder/Brand Strategist)

January 1, 2021 - Present

Entrepreneur and digital marketing professional supporting brand development, content creation, and customer engagement. Worked across social media management and community interaction, building client relationships and coordinating brand and marketing activities. Contributed to digital communications and content designed to strengthen brand awareness and audience engagement.

Founder & Brand Director at VM Clothes

January 1, 2020 - Present

Founded and developed an independent fashion brand from concept to market. Led brand positioning, visual identity, content creation, and digital marketing initiatives. Managed customer engagement, sales strategy, and e-commerce operations. Oversaw day-to-day business operations and growth initiatives, ensuring brand communications and marketing efforts aligned with brand goals.

Digital Marketing & Brand Development Specialist

January 1, 2019 - December 31, 2020

Entrepreneur and digital marketing professional with 5+ years of experience in brand development, content creation, social media management, and customer engagement. Founder of two independent brands, working hands-on across branding, digital marketing, customer experience, sales strategy, and business operations. Focused on building authentic, strategy-driven communication and creative content.

Social Media Manager & Brand Development at Being Healthy

January 1, 2019 - January 1, 2021

Participated in brand identity development and created content for digital platforms. Supported social media growth by contributing to communication strategies. Managed community engagement and digital presence.