Verónica Salguero
Founder & Brand Director with 5+ years of experience building independent brands from concept to market.
About
Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations.
Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.
- 7 years' experience
- Joined July 2026
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Education
- Professional Services
Work experience· 7 roles
Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communication. Built strong client relationships through personalized customer engagement, coordinating business operations, branding initiatives, and marketing activities; created content designed to strengthen brand awareness and audience engagement.
Planned and managed social media content. Developed communication strategies to increase audience engagement and strengthen brand visibility through digital content initiatives. Managed community interactions and customer communication to support ongoing digital presence.
Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communications. Built strong client relationships through personalized customer engagement. Coordinated business operations, branding initiatives, and marketing activities while creating content to strengthen brand awareness and improve audience engagement.
Education
Certifications and awards· 10
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