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Verónica Salguero

Available to hire

Founder & Brand Director with 5+ years of experience building independent brands from concept to market.

About

Founder & Brand Director with 5+ years of experience building independent brands from concept to market. Hands-on in brand positioning, content creation, digital marketing, customer engagement, sales strategy, and e-commerce operations.

Passionate about creating meaningful connections between brands and audiences through authentic storytelling, strategic communication, and creative digital content—supporting growth through strong visual identity, community management, and client relationship focus.

  • 7 years' experience
  • Joined July 2026

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Education
  • Professional Services

Work experience· 7 roles

Founder & Brand Strategist · VM NailsJan 2021 – Present · 5 yrs 11 mos

Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communication. Built strong client relationships through personalized customer engagement, coordinating business operations, branding initiatives, and marketing activities; created content designed to strengthen brand awareness and audience engagement.

Social Media Manager · Liss FitJan 2021 – Jan 2024 · 3 yrs 1 mo

Planned and managed social media content. Developed communication strategies to increase audience engagement and strengthen brand visibility through digital content initiatives. Managed community interactions and customer communication to support ongoing digital presence.

Founder & Brand Strategist · VNailsJan 2021 – Present · 5 yrs 11 mos

Developed and positioned a beauty brand focused on customer experience and loyalty. Managed social media strategy, content planning, and digital communications. Built strong client relationships through personalized customer engagement. Coordinated business operations, branding initiatives, and marketing activities while creating content to strengthen brand awareness and improve audience engagement.

Digital Marketing & Brand Development Specialist (Founder/Brand Strategist)Jan 2021 – Present · 5 yrs 11 mos
Founder & Brand Director · VM ClothesJan 2020 – Present · 6 yrs 11 mos
Digital Marketing & Brand Development SpecialistJan 2019 – Dec 2020 · 2 yrs
Social Media Manager & Brand Development · Being HealthyJan 2019 – Jan 2021 · 2 yrs 1 mo

Education

Bachelor's Degree in Communication · Universidad Centroamericana José Simeón Cañas (UCA)2017 – 2022
Social Media Diploma · REDX2019 – 2021
Bachelor's Degree in Communication · Universidad Centroamericana José Simeón Cañas (UCA)2017 – 2022

Certifications and awards· 10

Microsoft Excel certification2030 – 2026
Microsoft Word certification2030 – 2026
Microsoft PowerPoint certification2030 – 2026
Bachelor's Degree (Communication) - UCA2017 – 2022

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