Senior Growth Strategist at SquareTrade Inc. (Allstate Protection Plans)

Developed brand positioning for General Merchandise and Major Appliances for Home Depot using consumer research and behavioral segmentation; used GA4 and Power BI to identify a 12% growth opportunity and improved retailer brand perception by 15%. Managed end-to-end rollout of packaging updates, assortment changes, PDP content, promotional materials, and sales enablement assets across Marketing, Sales, Product, Legal, and retail partners. Increased online protection-plan attach by 10% and generated $3.2M in annual revenue by analyzing the e-commerce customer journey, correcting SKU-to-plan mapping, improving PDP/cart messaging, and optimizing attach prompt timing and placement using GA4, BigQuery, SQL, and A/B testing.

E-commerce Business Strategist at Americold Logistics

Improved customer experience and supported a 22% increase in on-time fulfillment by analyzing customer perception, service performance, and engagement data in Salesforce, GA4, Power BI, and Excel, then translating insights into customer communication and brand-messaging priorities. Reduced delivery delays by 18% by mapping journey gaps across Operations, IT, and Sales and aligning service-recovery messaging with brand positioning. Launched segmented HubSpot email campaigns to drive engagement (+20%) and upsell inquiries (+12%) using audience-specific subject lines, benefit-led copy, service proof points, and conversion-focused CTAs. Built recurring GA4/Salesforce/Power BI dashboards to track engagement, content, leads, conversions, and channel effectiveness, and delivered one-page monthly recommendations. Managed content calendar and creative asset workflow for email, social, sales enablement, and customer communications with briefs, design feedback, legal approvals, and agency deliver

Associate Manager, Customer Planning at Newell Brands

Drove a 22% increase in new product sales for Sharpie Creative Markers by creating creative strategy and promotional concepts informed by syndicated POS, category trends, and shopper insights (Nielsen), shaping brand positioning and promotions across Staples and Office Depot. Managed retail media and creative agency partners with retailer-ready briefs using Adobe Creative Suite and Canva grounded in shopper insight and category objectives. Led go-to-market execution for the Back-to-School campaign by coordinating packaging updates, assortment changes, and promotional materials with Sales, Supply Chain, Finance, and Creative within a fixed launch window. Improved inventory turnover by 10% and forecasting accuracy by 15% using SKU-level analysis in Excel and cross-functional coordination with Sales and Supply Chain.

Digital & Influencer Marketing Intern at Find Your Influence Inc.

Managed an approximately $50K paid social budget for Sally Beauty using Meta Ads Manager, optimizing pacing and creative/audience targeting to increase traffic, engagement, and revenue. Scaled the Hershey’s influencer roster by 30% via AspireIQ by building campaign proposals aligned to brand positioning and content tone. Grew Febreze conversion by 10% by using Google Analytics to identify top audience segments and inform content strategy and channel targeting.