B. Karthik Kumar Goud
I am a result-driven Digital Marketing Specialist with nearly 3 years of experience managing and optimizing paid campaigns across Google, Bing, and Meta.
About
I am a result-driven Digital Marketing Specialist with nearly 3 years of experience managing and optimizing paid campaigns across Google, Bing, and Meta. I focus on improving ROI and reducing CPA for luxury and e-commerce brands by building clear strategies and using data to guide decisions.
I thrive on campaign planning, performance optimization, and KPI reporting—aligning monthly action plans and running lead generation efforts with measurable, scalable outcomes. I enjoy working closely with clients, reviewing performance against CRM tracking, and continuously refining campaigns to drive growth efficiently.
- 3 years' experience
- Joined July 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
- Other
Work experience
Developed and executed monthly action plans for U.S.-based clients to align marketing campaigns with business objectives and performance goals. Led weekly client meetings to gather requirements, review campaign performance, and recommend data-driven strategy adjustments. Managed and optimized lead generation campaigns with a $10K monthly budget to maximize ROI and improve cost efficiency. Increased lead volume to the highest level on record without increasing budget. Generated and maintained performance reports, analyzing KPIs from paid channels alongside CRM data for accurate tracking and reporting.
Education
Certifications and awards
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