Vanessa Santillana

Developed and executed CRM and digital media strategies using GoHighLevel/HubSpot/Salesforce and email marketing to improve retention and engagement. Analyzed customer data to optimize campaigns and maximize ROI. Planned and managed multi-channel campaigns and content strategy across email, SEO/SEM, and paid advertising. Managed budgets, resources, and performance reporting using Google Analytics and ad platforms.

Develop and execute CRM strategies using GoHighLevel to enhance customer retention and streamline marketing automation. Lead digital media initiatives to increase brand awareness and customer engagement. Analyze customer data to optimize campaigns, improve conversions, and maximize ROI. Oversee content strategy and production (blogs, videos, graphics) to maintain brand consistency. Manage marketing budgets and allocate resources effectively. Ensure performance tracking and analytics; stay current with industry and digital trends. Respond to customer inquiries and comments on social platforms, monitor engagement, and provide feedback to leadership. Organize and support events and volunteer efforts as needed.