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Results-driven CRM and Digital Media expert with over nine years of experience helping brands grow through data-driven marketing strategies, customer relationship management, and digital transformation. Experienced in leveraging CRM tools, optimizing customer journeys, and executing multi-channel campaigns to enhance engagement and drive business growth.…

Vanessa Santillana

Digital Marketer, Brand Strategist, Marketing Analyst

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Results-driven CRM and Digital Media expert with over nine years of experience helping brands grow through data-driven marketing strategies, customer relationship management, and digital transformation. Experienced in leveraging CRM tools, optimizing customer journeys, and executing multi-channel campaigns to enhance engagement and drive business growth.…

Available to hire

Results-driven CRM and Digital Media expert with over nine years of experience helping brands grow through data-driven marketing strategies, customer relationship management, and digital transformation. Experienced in leveraging CRM tools, optimizing customer journeys, and executing multi-channel campaigns to enhance engagement and drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

CRM & Digital Media Expert at Viva Luxury Rentals

June 1, 2024 - Present

Developed and executed CRM and digital media strategies using GoHighLevel/HubSpot/Salesforce and email marketing to improve retention and engagement. Analyzed customer data to optimize campaigns and maximize ROI. Planned and managed multi-channel campaigns and content strategy across email, SEO/SEM, and paid advertising. Managed budgets, resources, and performance reporting using Google Analytics and ad platforms.

Marketing Director at Viva Luxury Rentals (Miami Beach) / Modern Luxury Media / Pure Interiors / Cure Wellnness

January 1, 2021 - May 1, 2024

Develop and execute CRM strategies using GoHighLevel to enhance customer retention and streamline marketing automation. Lead digital media initiatives to increase brand awareness and customer engagement. Analyze customer data to optimize campaigns, improve conversions, and maximize ROI. Oversee content strategy and production (blogs, videos, graphics) to maintain brand consistency. Manage marketing budgets and allocate resources effectively. Ensure performance tracking and analytics; stay current with industry and digital trends. Respond to customer inquiries and comments on social platforms, monitor engagement, and provide feedback to leadership. Organize and support events and volunteer efforts as needed.

Executive Assistant

August 1, 2017 - December 1, 2017

Internship Marketing Assistant

August 1, 2015 - August 1, 2016