Udai Camilleri

Lead clients’ digital growth strategy, converting advertising investment into measurable and scalable results. Own social ads strategy across Meta, TikTok, and LinkedIn, and manage SEM via Google Ads to capture high-intent traffic while reducing acquisition costs (CPA). Oversee creative direction to improve CTR, and run continuous performance optimization using key metrics to maximize ROAS. Act as the driver of end-to-end campaign strategy and performance reporting, building “digital sales engines” rather than only managing media.

Implemented and monitored online advertising campaigns across multiple digital channels to generate direct response using performance metrics to meet objectives or adjust tactics. Tracked and analyzed traffic and conversions across the group’s brand websites. Designed and managed search marketing strategies (Google Ads and Bing Ads), improving Quality Score. Created CPL campaigns to attract B2B clients. Developed paid social strategies for segmented audiences. Measured strategy impact on marketplace, supported internal teams with presentations, and advised on campaign progress and results.

Worked on acquisition campaigns including creation of customer acquisition efforts, identification of new acquisition channels, and reporting/analysis. Contributed to the TusClasesParticulares project and helped open the UK market through Findtutors. Supported web analytics and online community dynamization. Participated in creativity tasks such as videos and advertising campaigns. Conducted competitor benchmarking and proposed improved strategies. Managed paid campaigns (Google Ads) including keyword optimization via KW research and budget management. Managed paid social by optimizing budgets, analyzing results, and supporting image and copy design. Performed market research using tools like SEMrush and Keyword Planner, continuously reviewing competitors and traffic volumes. Conducted daily analytics in Google Analytics (Universal/GA4) and Looker Studio, and produced weekly/monthly reporting. Managed budgets and monthly allocations for marketing campaigns and suppliers.