Marketing and RevOps leader who turns creative into revenue across B2B and B2C. I lead end-to-end marketing ownership—creative systems, funnels, and AI-native workflows—to grow revenue, audience, and pipeline. Over 10+ years building brands and scaling growth remotely across Argentina, the US, and Israel. I’ve driven major revenue jumps (e.g., La Merchería $20K→$60K/month in 8 months) and built high-performing funnels in HubSpot, combining positioning, content strategy, and leverage through partnerships.

Alejandro Sitt

Marketing and RevOps leader who turns creative into revenue across B2B and B2C. I lead end-to-end marketing ownership—creative systems, funnels, and AI-native workflows—to grow revenue, audience, and pipeline. Over 10+ years building brands and scaling growth remotely across Argentina, the US, and Israel. I’ve driven major revenue jumps (e.g., La Merchería $20K→$60K/month in 8 months) and built high-performing funnels in HubSpot, combining positioning, content strategy, and leverage through partnerships.

Available to hire

Marketing and RevOps leader who turns creative into revenue across B2B and B2C. I lead end-to-end marketing ownership—creative systems, funnels, and AI-native workflows—to grow revenue, audience, and pipeline.

Over 10+ years building brands and scaling growth remotely across Argentina, the US, and Israel. I’ve driven major revenue jumps (e.g., La Merchería $20K→$60K/month in 8 months) and built high-performing funnels in HubSpot, combining positioning, content strategy, and leverage through partnerships.

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Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Advanced
Hebrew (modern)
Intermediate

Work Experience

Marketing Director / VP Marketing at La Merchería
August 1, 2025 - June 30, 2026
Led creative teams producing commercial pitches and brand campaigns for Budweiser, Pepsi, Unilever, and other regional and international brands. Owned marketing direction and brand strategy, growing company revenue from $20K to $60K/month in 8 months through content systems and full marketing leadership. Produced, scripted, and performed in 20+ audiovisual productions, hiring and coordinating camera, editing, and post-production teams (up to 30 people). Implemented AI-native workflows across content production, automation, and strategy.
Sales & Marketing Strategist at Jerry Wise
August 1, 2024 - September 30, 2025
Rebuilt the marketing and sales funnel architecture from scratch. Secured podcast partnerships via cold outreach (Lewis Howes / The School of Greatness; Digital Social Hour), generating collaboration clips that reached millions of views. Built CRM infrastructure and automation workflows in HubSpot (lead scoring, sequences, and reporting). Drove revenue growth from $10K to $30K/month in 3 months, with peaks of $40–50K, through funnel optimization, outbound strategy, and positioning. Scaled brand Instagram (5K→20K) and YouTube (120K→230K).
Inbound Sales Specialist at MyHeritage
January 1, 2024 - August 31, 2024
Converted inbound trial users into paying subscribers through consultative, education-first sales.
Founder & Creative Director at Bacement Productions
March 1, 2014 - Present
Founded and ran an independent audiovisual production company for 12+ years. Produced, scripted, and performed in 15+ music videos and branded content projects. Led cross-functional production teams of up to 30 people.

Education

Business (Marketing) - Degree at UADE Business School
January 11, 2030 - July 27, 2026
Music - Schooling/Program at Rimon School of Jazz and Contemporary Music
January 11, 2030 - July 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Consumer Goods