Available to hire
Strategic communications and marketing leader with extensive experience building brands, shaping public perception, and driving audience engagement through integrated marketing, media relations, and content strategy. Known for turning complex challenges into clear, compelling stories that inspire action and produce measurable outcomes.
A collaborative leader who excels at developing teams, fostering partnerships, and delivering results. Motivated by opportunities to help mission-driven organizations amplify their impact and advance meaningful change.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Contract Associate Director of Marketing and Communications at Simmons University Institute for Inclusive Leadership
January 1, 2024 - January 1, 2024Directed multi-channel communications and marketing strategy across email, social, digital advertising, and content to expand reach and increase conference visibility and attendance. Crafted equity- and inclusion-centered messaging in collaboration with internal teams, sponsors, and thought leaders to maintain brand voice consistency across all channels. Provided strategic recommendations on website content and email strategy resulting in a 57% increase in engaged website visitors. Analyzed marketing metrics and audience insights to optimize campaign performance and elevate participant engagement.
Director of Sponsorship & Membership at Running USA
January 1, 2024 - January 1, 2026Partnered with the Executive Director and Board to shape a 3-year organizational growth strategy by crafting stakeholder-aligned narratives and presentations tied to measurable outcomes. Led end-to-end go-to-market strategy for member acquisition and renewal, driving adoption, engagement, and retention through cross-functional collaboration. Developed targeted email campaigns achieving 25% open rates and 4% click-through rates to support acquisition and re-engagement. Restructured membership into a tiered model with exclusive benefits, increasing upgrades by 37%. Secured strategic sponsorships and designed tailored activations generating 25% revenue growth and expanding brand visibility. Developed and launched the inaugural LEAD Collective program, establishing vision, narrative, and sponsor-facing deliverables to advance leadership opportunities for underrepresented communities. Optimized CRM systems and member data infrastructure to strengthen lifecycle communications, segmentation,
Marketing Manager / Product Marketing Strategist at HealthyWage
January 1, 2022 - December 31, 2022Partnered with the CEO to define and execute strategic initiatives across campaigns. Built reporting frameworks to track performance and guide strategy decisions. Streamlined cross-functional workflows with internal teams and external vendors. Owned sales forecasting for Step Program products aligning marketing activity with revenue targets. Created step challenge offerings for the HealthyWage app including challenge naming, campaign lengths, and incentive amounts to optimize user acquisition, retention, and engagement.
Marketing Manager at HealthyWage
January 1, 2022 - January 1, 2022Partnered with the CEO to define and execute strategic marketing initiatives and campaigns. Built reporting frameworks to track performance and guide strategy decisions. Streamlined cross-functional workflows with internal teams and external vendors. Owned sales forecasting for Step Program products, aligning marketing activity with revenue targets. Created step challenge offerings for the HealthyWage app, determining challenge names, campaign lengths, and incentive amounts to optimize user acquisition, retention, and engagement.
Contract Talent Category Creation Program Manager at Opportunity@Work
January 1, 2022 - January 1, 2023Led Agile transformation by developing executive-backed training programs that increased platform adoption by 40% and improved project tracking accuracy. Designed and implemented an enterprise-wide project management framework in ClickUp to enhance operational efficiency, project visibility, and cross-functional alignment. Advised executive leadership with data-driven insights to secure buy-in for high-impact initiatives and align marketing strategy to business objectives. Optimized marketing operations by identifying bottlenecks, implementing process innovations, and introducing workflow automation to improve team productivity.
Marketing Manager at Georgia Tech Professional Education
January 1, 2019 - January 1, 2022Developed and executed integrated, multi-channel marketing strategies across digital, social, experiential, and traditional channels to drive consistent brand positioning and measurable business outcomes across acquisition and conversion funnels. Owned end-to-end campaign strategy and execution using segmentation and personas to improve targeting precision and messaging effectiveness. Led a digital-first task force product team to innovate program marketing strategy and elevate visibility for key offerings in a competitive education market. Increased applications by 24% for a niche degree program, exceeding enrollment targets by 10%. Owned paid acquisition strategy across search, social, and digital publishing, driving a 33% year-over-year increase in new leads. Improved lead generation by 32% while reducing cost per lead by 7% through performance marketing optimization, segmentation, and conversion rate improvements. Implemented A/B and multivariate testing frameworks to build a data-
Senior Marketing Manager at JMA Solutions
January 1, 2017 - January 1, 2019Provided strategic communications counsel to C-Suite leadership, aligning brand messaging with business objectives. Managed a $300K annual budget to execute philanthropic and brand initiatives improving corporate social responsibility and brand reputation. Led marketing strategy and content development driving a 50% increase in social media followers and engagement. Created and managed high-profile sponsorship events including thought leadership discussions and press engagements to enhance brand visibility and media presence. Spearheaded internal communications strategy improving employee engagement through targeted messaging and events. Managed a team of three, directing creative strategy, priorities, and brand consistency across integrated marketing and communications initiatives.
Marketing & Brand Strategy Leader (Communications, Marketing & Brand Strategy) at United States Army - Army Ten-Miler
January 1, 2008 - December 31, 2017Directed a $750K communications and marketing budget across earned media, digital, social, and experiential channels to maximize reach and drive event participation and revenue. Developed and executed a multi-year communications roadmap connecting brand positioning, audience segmentation, and channel strategy to organizational growth goals. Strengthened earned media coverage through proactive media relations, press partnerships, and influencer engagement. Served as a senior media point of contact for on-site communications at high-profile events including press conferences and live radio broadcasts. Built and scaled a social media program achieving substantial engagement growth. Drove major increases in registrations and revenue through integrated PR, digital, email, and experiential strategy. Led website transformation increasing traffic and reducing bounce rates. Grew email database substantially through targeting and lifecycle communications. Built and mentored a communications and
Communications, Marketing & Brand Strategy Leader at United States Army - Army Ten-Miler
January 1, 2008 - January 1, 2017Directed a $750K communications and marketing budget allocating resources across earned media, digital, social, and experiential channels to maximize reach and drive event participation and revenue. Developed and executed a multi-year strategic communications roadmap connecting brand positioning, audience segmentation, and channel strategy to long-term organizational growth goals. Strengthened earned media coverage by 50% year-over-year through proactive media relations, press partnerships, and targeted influencer engagement increasing brand visibility. Led on-site communications support for high-profile events including press conferences, live radio broadcasts, and speaker series as a senior media point of contact. Built and scaled a social media program from launch, achieving 250% engagement growth with consistent brand voice. Drove a 70% increase in registrations and 50%+ revenue growth through an integrated communications approach spanning PR, digital, email, and experiential chann
Education
B.A. Mass Communication, Public Relations (Advertising) at St. Ambrose University
January 11, 2030 - July 27, 2026Marketing Certificate: Equity, Inclusion, and Social Justice in Design at The New School
January 11, 2030 - July 27, 2026Citizen Police Academy Community Emergency Response Training at Alexandria, VA / Washington, DC (organizations not specified)
January 11, 2030 - July 27, 2026B.A. Mass Communication, Public Relations / Advertising at St. Ambrose University
January 11, 2030 - July 27, 2026Marketing Certificate, Equity, Inclusion, and Social Justice in Design at American Management Association / The New School (Continuing and Professional Education)
January 11, 2030 - July 27, 2026Citizens Police Academy (Community Emergency Response Training) at Washington, DC (provider not specified)
January 11, 2030 - July 27, 2026B.A. Mass Communication, Public Relations Advertising at St. Ambrose University
January 11, 2030 - July 27, 2026Marketing Certificate: Equity, Inclusion, and Social Justice in Design at The New School
January 11, 2030 - July 27, 2026Marketing Certificate at American Management Association
January 11, 2030 - July 27, 2026Qualifications
Equity, Inclusion, and Social Justice in Design (certificate)
January 11, 2030 - July 27, 2026Marketing Certificate: Equity, Inclusion, and Social Justice in Design
January 11, 2030 - July 27, 2026Citizens Police Academy (Community Emergency Response Training)
January 11, 2030 - July 27, 2026Contracting Officer Representative (COR)
January 11, 2030 - July 27, 2026Contracting Officer Representative (COR)
January 11, 2030 - July 27, 2026Industry Experience
Non-Profit Organization, Education, Government, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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