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Social Media Manager & Content Marketing Specialist with experience developing content strategies, managing social media, and creating engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and building community through authentic, visually driven content. Experienced leading creative direction for video and social ads, performance reporting and optimization, and WhatsApp conversion funnels. Also brings strong fashion and retail styling expertise—planning shoots, moodboarding, and coordinating with photographers and models to translate brand identity into compelling visual experiences.…Social Media Manager & Content Marketing Specialist with experience developing content strategies, managing social media, and creating engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and building community through authentic, visually driven content. Experienced leading creative direction for video and social ads, performance reporting and optimization, and WhatsApp conversion funnels. Also brings strong fashion and retail styling expertise—planning shoots, moodboarding, and coordinating with photographers and models to translate brand identity into compelling visual experiences.

Mariana Ulibrarri Guillermo

Social Media Manager, Content Producer, Marketing Strategist, +2

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Social Media Manager & Content Marketing Specialist with experience developing content strategies, managing social media, and creating engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and building community through authentic, visually driven content. Experienced leading creative direction for video and social ads, performance reporting and optimization, and WhatsApp conversion funnels. Also brings strong fashion and retail styling expertise—planning shoots, moodboarding, and coordinating with photographers and models to translate brand identity into compelling visual experiences.…Social Media Manager & Content Marketing Specialist with experience developing content strategies, managing social media, and creating engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and building community through authentic, visually driven content. Experienced leading creative direction for video and social ads, performance reporting and optimization, and WhatsApp conversion funnels. Also brings strong fashion and retail styling expertise—planning shoots, moodboarding, and coordinating with photographers and models to translate brand identity into compelling visual experiences.

Available to hire

Social Media Manager & Content Marketing Specialist with experience developing content strategies, managing social media, and creating engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and building community through authentic, visually driven content.

Experienced leading creative direction for video and social ads, performance reporting and optimization, and WhatsApp conversion funnels. Also brings strong fashion and retail styling expertise—planning shoots, moodboarding, and coordinating with photographers and models to translate brand identity into compelling visual experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

French

Intermediate

Work Experience

Social Media Manager & Meta Ads Specialist at Gogar

March 1, 2026 - Present

Managed Gogar’s digital presence across Facebook and Instagram (AC sales, installation, and maintenance), from content strategy to customer service. Planned and optimized Meta Ads campaigns in Meta Ads Manager with sales and WhatsApp conversation objectives, managing daily budgets and bidding aligned to business sales model. Analyzed performance metrics (cost per conversation, CPC, reach, video retention, hook rate), paused underperforming ads, and reallocated budget toward top creatives to lower costs. Led creative strategy for video ads (3-second hooks, 15–30s duration, conversation-driven CTAs). Delivered client-friendly performance reports with spend analysis, results, and weekly optimization recommendations. Designed WhatsApp conversion funnels (automated replies, welcome/away messages, direct contact links) and administered Meta Business Manager setup, billing/payment separation, team access with role-based permissions, and two-factor authentication.

Brand Marketing, Communications & Influencer Relations Manager at OLeadda Coffee Boutique

October 1, 2025 - Present

Led brand marketing, communications, and social media strategy, ensuring cohesive brand identity across customer touchpoints. Developed creative campaigns, seasonal launches, and storytelling initiatives to strengthen awareness and customer engagement. Produced and directed digital content including reels, campaigns, product launches, and lifestyle-focused visual assets. Managed influencer partnerships, brand collaborations, and community-building initiatives to expand reach. Planned and executed experiential marketing events, workshops, and in-store activations. Wrote marketing and social copy, monitored trends, coordinated with creative partners for consistent execution, and supported Meta advertising and performance analysis. Additionally created fashion and lifestyle moodboards for shoots, styled complete looks for models, and planned and coordinated fashion shoots (wardrobe, props, shot lists, poses, framing, and on-set collaboration with photographers and models) to ensure alig

Social Media & Content Marketing Manager at BOU Estudio Creativo

August 1, 2025 - May 1, 2026

Managed social media and content marketing strategies for clients across beauty, fashion, bridal, wellness, healthcare, hospitality, food & beverage, retail, insurance, and real estate. Developed monthly content plans per client based on brand objectives, marketing strategy, audience behavior, and consumer psychology to maximize engagement and brand awareness. Created compelling copy and produced short-form video and graphic content for Instagram, Facebook, and TikTok using CapCut Pro and Canva Pro. Planned and executed digital campaigns, product launches, and seasonal content initiatives across multiple client accounts. Collaborated with designers, photographers, and clients to ensure cohesive visual storytelling and consistent brand communication. Monitored social media performance and audience engagement to optimize content strategies, and researched industry trends and platform updates to create timely, relevant, high-performing content.

Community Manager & Marketing Coordinator at Studio Form & Function

December 1, 2024 - June 1, 2025

Managed the studio’s social media presence and community engagement, strengthening member relationships and brand loyalty. Developed monthly content calendars aligned with marketing objectives, promotions, and class schedules. Created engaging social content (reels, posts, promotional materials) using CapCut Pro and Canva Pro. Designed and distributed email marketing campaigns with Mailchimp to promote memberships, workshops, special events, and studio updates. Planned and promoted workshops, seasonal campaigns, and community events to increase engagement and attendance. Managed front desk operations including class bookings, member inquiries, and customer support to ensure excellent client experience. Assisted in promoting memberships, retail products, and studio services through personalized customer interactions and marketing initiatives, coordinating with instructors and management to maintain consistent brand communication across digital and in-person channels.

Store Manager at Gather The Shop

July 1, 2024 - March 1, 2025

Managed daily operations of a multi-brand boutique to ensure exceptional customer experience and efficient store performance. Led personalized styling consultations, helping customers find pieces that matched personal style and needs. Managed daily sales operations using Shopify POS, including transactions, inventory updates, and customer purchases. Oversaw inventory management, stock replenishment, merchandising, and store organization. Executed visual merchandising strategies to maintain a cohesive and elevated shopping experience. Built strong relationships through personalized service and clienteling. Trained and supported new team members on customer service standards, sales techniques, and store procedures. Monitored sales performance and contributed to achieving store goals through exceptional customer engagement.

Stylist Advisor at The Lastest Scoop

May 1, 2024 - December 1, 2024

Provided personalized styling consultations, helping customers curate outfits based on preferences, lifestyle, and occasion. Built strong client relationships through exceptional customer service, fostering loyalty and repeat purchases. Stayed up to date on seasonal collections, fashion trends, and product knowledge to deliver tailored styling recommendations. Maximized sales opportunities by recommending complementary products and creating complete outfit solutions, consistently contributing to store sales targets. Recognized as one of the store’s top-performing sales associates, achieving the highest individual sales during multiple reporting periods through personalized styling and outstanding customer service. Supported visual merchandising and maintained brand presentation standards to create an elevated shopping experience. Processed transactions and ensured a seamless in-store customer experience.

Talent Acquisition Specialist at NS Talent Solutions

February 1, 2023 - February 1, 2024

Managed end-to-end recruitment processes for clients across multiple industries, ensuring a positive candidate experience from sourcing to placement. Sourced and screened qualified candidates using LinkedIn Recruiter, Indeed, Computrabajo, and other professional platforms. Conducted candidate interviews to evaluate qualifications, experience, and cultural fit according to client requirements. Managed candidate pipelines and recruitment workflows using JobAdder CRM, maintaining accurate records and tracking candidates through every hiring stage. Coordinated interview scheduling and facilitated communication between candidates and hiring managers through JobAdder CRM to ensure an organized and efficient recruitment process. Built and maintained strong relationships with candidates through timely follow-ups and guidance throughout the hiring journey.