Lainey Luc as Lainey Lucas
I build marketing systems that turn brand ambition into audience growth, cultural relevance, and measurable demand.
About
I build marketing systems that turn brand ambition into audience growth, cultural relevance, and measurable demand.
I am an integrated marketing, brand, and growth strategist with 10+ years of experience leading campaigns, content ecosystems, partnerships, community programs, and digital growth across luxury, retail, hospitality, food and beverage, and founder-led brands.
My background combines enterprise marketing experience with founder-level ownership. I have led work for Velocity Black within Capital One, Zales at Signet Jewelers, Sociallybuzz clients, Yelp, Loose Ends Brewing, and Death Grip Donuts, a brand I co-founded and built from concept to regional recognition.
At Velocity Black, I lead and support organic social strategy, talent and curator content planning, activation workflows, performance measurement, and cross-functional coordination across brand, editorial, partnerships, production, PR, legal, and leadership. I built the 2026 YTD social impact framework and helped establish the brand’s first live social publishing workflow for a major activation.
Through Salt Soul Sibol Collective, I lead integrated marketing and creative strategy for emerging and growth-stage businesses. For Loose Ends Brewing, my work generated approximately 950K social views in 2025 and helped build recurring event properties averaging approximately $12K in sales.
As Co-Founder and Marketing Director of Death Grip Donuts, I led brand identity, content, partnerships, PR, customer experience, product storytelling, events, team systems, and operations. We grew Facebook to approximately 19K followers within 24 months and generated approximately 4M Facebook views across 2024 and 2025.
Earlier, I led organic social strategy for Zales across six platforms. Creator-style assets I captured and edited delivered approximately 50% higher engagement than brand- or agency-produced content.
My strengths include integrated marketing strategy, brand positioning, campaign planning, content and social strategy, creator and partnership marketing, community and experiential marketing, performance reporting, marketing operations, creative direction, and cross-functional leadership.
I am most interested in remote Director-level opportunities spanning integrated marketing, brand, content, social, partnerships, community, and growth.
- 11 years' experience
- Joined July 2026
Industry experience
- Financial Services
- Retail
- Travel & Hospitality
- Media & Entertainment
More experts in Tampa, United States
Work experience· 5 roles
Owned and led key organic social workstreams across Instagram and LinkedIn for Capital One's premium digital concierge brand, spanning strategic planning, content development, talent and curator programming, major activations, publishing, and performance measurement. Helped shape and deliver the brand's highest-performing social content through social-first creative planning, talent collaboration, partnership amplification, and real-time activation coverage. Built a 2026 YTD organic social measurement framework and executive impact report integrating owned, talent, and partner performance with recommendations for leadership. Established the brand's first live social publishing workflow for a major activation coordinating pre-event, real-time, and post-event planning across multiple teams (brand, editorial, partnerships, production, PR, legal, leadership). Developed creator/curator briefs, disclosure guidance, analytics-sharing standards, approval pathways, KPI tracking, source-of-truth
Owned end-to-end organic social strategy, editorial planning, publishing, optimization, and performance insights across Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat, aligning content to seasonal campaigns and merchandising priorities. Managed daily content planning, copy, creative direction, briefs, approvals, publishing, community engagement, and platform governance across six social channels. Captured and self-edited creator-style short-form video for organic and paid variants, delivering approximately 50% higher engagement than brand- or agency-produced content. Maintained an average 2.4% engagement rate across Instagram and Facebook while building a test-and-learn framework across hooks, formats, covers, length, captions, and platform-native creative. Managed Instagram and TikTok Shops content hygiene (product tagging, link architecture, naming, and alt text) to support product discovery and social commerce. Partnered across Brand, Creative, PR, Influencer, Merchan
Led a limited portfolio of project-based social media, content, and brand engagements for founder-led and growth-stage businesses, with supporting work across campaigns, partnerships, creative production, events, customer experience, and marketing systems. Led social and content strategy for Loose Ends Brewing (Nov 2023–Mar 2026), generating approximately 950K social views in 2025 and supporting recurring event properties averaging approximately $12K in sales. Developed signature social and event properties including Plants & Beer, the Crab Rangoon Eating Contest, and Glizzies & Fizzies as repeatable platforms for content, partnerships, community participation, attendance, and sales. Applied generative AI for research synthesis, content planning, creative briefing, reporting, and workflow documentation with human review and brand guardrails to improve speed and consistency.
Education
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