Lainey Luc as Lainey Lucas
I build marketing systems that turn brand ambition into audience growth, cultural relevance, and measurable demand.
I am an integrated marketing, brand, and growth strategist with 10+ years of experience leading campaigns, content ecosystems, partnerships, community programs, and digital growth across luxury, retail, hospitality, food and beverage, and founder-led brands.
My background combines enterprise marketing experience with founder-level ownership. I have led work for Velocity Black within Capital One, Zales at Signet Jewelers, Sociallybuzz clients, Yelp, Loose Ends Brewing, and Death Grip Donuts, a brand I co-founded and built from concept to regional recognition.
At Velocity Black, I lead and support organic social strategy, talent and curator content planning, activation workflows, performance measurement, and cross-functional coordination across brand, editorial, partnerships, production, PR, legal, and leadership. I built the 2026 YTD social impact framework and helped establish the brand’s first live social publishing workflow for a major activation.
Through Salt Soul Sibol Collective, I lead integrated marketing and creative strategy for emerging and growth-stage businesses. For Loose Ends Brewing, my work generated approximately 950K social views in 2025 and helped build recurring event properties averaging approximately $12K in sales.
As Co-Founder and Marketing Director of Death Grip Donuts, I led brand identity, content, partnerships, PR, customer experience, product storytelling, events, team systems, and operations. We grew Facebook to approximately 19K followers within 24 months and generated approximately 4M Facebook views across 2024 and 2025.
Earlier, I led organic social strategy for Zales across six platforms. Creator-style assets I captured and edited delivered approximately 50% higher engagement than brand- or agency-produced content.
My strengths include integrated marketing strategy, brand positioning, campaign planning, content and social strategy, creator and partnership marketing, community and experiential marketing, performance reporting, marketing operations, creative direction, and cross-functional leadership.
I am most interested in remote Director-level opportunities spanning integrated marketing, brand, content, social, partnerships, community, and growth.
Skills
Experience Level
Work Experience
Education
Qualifications
Industry Experience
Skills
Experience Level
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Tampa today.