Available to hire
Hardworking, creative social media and visual merchandising specialist with experience in social media management, content creation, styling and visual merchandising, administration, sales, and fragrance expertise. I’m looking for a role to grow both creatively and strategically, build transferable skills, and learn new experiences that strengthen my contribution to a team.
I enjoy combining research-driven strategy with creative execution—planning content, coordinating shoots and edits, tracking performance metrics, and supporting client growth through clear communication, social awareness, teamwork, and strong time management.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Creator at Meju ri
November 2, 2020 - September 1, 2021Created content across Instagram and TikTok in line with brand briefs, campaign objectives, and platform-specific posting guidelines. Explored diverse creative directions to effectively communicate brand messaging across individual campaigns. Developed engaging content designed to attract and stimulate new target audiences, increasing audience engagement and interaction.
Content Creator at Mejuri
November 2, 2020 - September 1, 2021Create content for Instagram and TikTok following brand briefs, campaign objectives, and platform-specific posting guidelines. Explore diverse creative directions to effectively communicate brand messaging across campaigns. Develop engaging content designed to attract and stimulate new target audiences, adding value by increasing audience engagement and interaction with products and services.
Client Advisor at Byredo
January 1, 2020 - PresentDeliver high-quality customer experience through expert service and personalised advice; build long-term customer loyalty. Maintain comprehensive product knowledge across Byredo perfumes and home and hand & body care. Support visual merchandising, stock management, and communicate stock levels to management. Handle administrative tasks including trade reports and commission tracking while upholding high counter cleanliness standards.
Social Media Management Freelance
January 1, 2020 - PresentCreate content calendars for clients and align posts with events, campaigns, and client goals. Support content planning by researching trends, competitor pages, and identifying key target audiences/demographics. Bring creative ideas to life by coordinating with photographers, videographers, and editors. Track basic performance metrics (likes, comments, reach, follower growth) to improve future posts. Help create and maintain client websites with regular updates and ongoing improvements.
Sales Assistant at COS
October 1, 2019 - July 1, 2023Maintain and organize inventory while curating seasonal visual merchandising displays. Deliver high-quality customer service while upholding COS brand standards and values. Handle POS transactions including sales, exchanges, returns, and refunds accurately. Support opening and closing shifts, demonstrating leadership and punctuality.
Client Advisor at Byredo
January 1, 0001 - PresentDeliver high-quality customer experience through expert service and personalized advice. Build long-term customer loyalty and maintain comprehensive product knowledge across Byredo perfumes, home, and hand & body care. Support visual merchandising, stock management, and communicate stock levels to management. Handle administrative tasks (trade reports, commission tracking) while upholding high standards of counter cleanliness.
Social Media Management Freelancer
January 1, 0001 - PresentCreate content calendars and align posts with events, campaigns, and client goals. Support content planning by researching trends, competitor pages, and identifying client key target audiences/demographics. Bring creative ideas to execution by coordinating with photographers, videographers, and editors. Track basic performance metrics (likes, comments, reach, follower growth) to improve future posts. Help create and maintain client websites with regular updates and ongoing improvements.
Education
Extended Diploma at Gatehead College
January 1, 2015 - January 1, 2017Higher qualification (BA - Fashion Communication) at Honrs Northumbria University
January 1, 2017 - January 1, 2020BA Fashion Communication at University (Hon. Northumbria University)
January 1, 2017 - January 1, 2020Extended Diploma at Gatehead College
January 1, 2015 - January 1, 2017International Baccalaureate (IB) at Overseas Family School of Singapore
January 1, 2013 - January 1, 2014iGCE at Tanglin Trust School of Singapore
January 1, 2010 - January 1, 2012Extended Diploma (Art and Design) at Gatehead College
January 1, 2015 - January 1, 2017Higher International Baccalaureate (IB) Diploma at International Baccalaureate Overseas Family School of Singapore
January 1, 2013 - January 1, 2014iG CSE at Tanglin Trust School of Singapore
January 1, 2010 - January 1, 2012Fashion Communication (BA) at Hon’s Northumbria University
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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