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Senior marketing professional specializing in performance marketing, social media strategy, and full-funnel lead generation. Blends creative intelligence with data-driven decision-making to scale brand visibility and improve conversion outcomes. Managed multi-channel campaigns across Meta, LinkedIn, TikTok, Google Ads, and Web/CRM ecosystems, delivering measurable growth in reach, leads, and efficiency through A/B testing, attribution, CRO, and marketing automation.…Senior marketing professional specializing in performance marketing, social media strategy, and full-funnel lead generation. Blends creative intelligence with data-driven decision-making to scale brand visibility and improve conversion outcomes. Managed multi-channel campaigns across Meta, LinkedIn, TikTok, Google Ads, and Web/CRM ecosystems, delivering measurable growth in reach, leads, and efficiency through A/B testing, attribution, CRO, and marketing automation.

Moeza Saleem

Digital Marketer, Performance Marketer, Social Media Manager, +3

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Senior marketing professional specializing in performance marketing, social media strategy, and full-funnel lead generation. Blends creative intelligence with data-driven decision-making to scale brand visibility and improve conversion outcomes. Managed multi-channel campaigns across Meta, LinkedIn, TikTok, Google Ads, and Web/CRM ecosystems, delivering measurable growth in reach, leads, and efficiency through A/B testing, attribution, CRO, and marketing automation.…Senior marketing professional specializing in performance marketing, social media strategy, and full-funnel lead generation. Blends creative intelligence with data-driven decision-making to scale brand visibility and improve conversion outcomes. Managed multi-channel campaigns across Meta, LinkedIn, TikTok, Google Ads, and Web/CRM ecosystems, delivering measurable growth in reach, leads, and efficiency through A/B testing, attribution, CRO, and marketing automation.

Available to hire

Senior marketing professional specializing in performance marketing, social media strategy, and full-funnel lead generation. Blends creative intelligence with data-driven decision-making to scale brand visibility and improve conversion outcomes.

Managed multi-channel campaigns across Meta, LinkedIn, TikTok, Google Ads, and Web/CRM ecosystems, delivering measurable growth in reach, leads, and efficiency through A/B testing, attribution, CRO, and marketing automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Marketing at Integlo (as stated: Integlo, on-site to remote UAE role)

November 1, 2025 - Present

Promoted from Social Media Coordinator to Marketing & Sales Manager. Secured blockchain clients through targeted B2B outreach on LinkedIn and Upwork, generated 10,000+ leads using Sales Navigator and CRM tools, and built sales funnels that shortened the sales cycle.

Senior Marketing & Sales Manager at Semrush (Nov 2025 – Present) / InLiQo (Nov 2025 – Present) / Lahore

November 1, 2025 - Present

Promoted from Social Media Coordinator to Marketing & Sales Manager, securing blockchain clients through targeted B2B outreach on LinkedIn and Upwork. Generated 10,000+ leads using Sales Navigator and tools such as Apollo, Lusha, Dripify, and HubSpot CRM. Built sales funnels to improve lead follow-up and shorten the sales cycle. Grew LinkedIn from 0 to 13K followers and Facebook to 1.1K followers via organic Web3 content. Produced whitepapers, infographics, and educational content to strengthen brand positioning.

Social Media Marketing / Paid Ads (Meta, LinkedIn, TikTok, Google) at Remote / UAE

May 1, 2025 - November 30, 2025

Performance marketing and brand strategy across Meta, LinkedIn, TikTok, and Google. Worked on brand strategy, content creation, community management, lead generation, conversion rate optimization, A/B testing, and reporting with GA4/GTM. Supported SEO (on-page/off-page), cold outreach, and client communication. Managed pipelines and retargeting funnels, capturing 3,500+ leads and delivering 752 conversions with CPA of $1.92. Reduced warm-audience CPL by 54% and increased clicks to 22.4K at $0.30 CPC by optimizing audiences, creatives, landing pages, and budgets using GA4 attribution data.

Social Media Marketing (Paid Ads) at UAE - Remote (Company name not specified)

March 1, 2025 - November 1, 2025

Managed paid ads across Meta, LinkedIn, TikTok, and Google. Built GoHighLevel pipelines and nurture workflows, optimized audiences/creatives/landing pages using GA4 and attribution data, reduced CPL, and monitored performance metrics for budget reallocation.

Performance Marketing Brand Strategist (Paid Ads & Growth) at Q (company not explicitly specified)

February 1, 2025 - November 30, 2025

Managed lead full-funnel growth for 20+ hospitality, short-term rental and real estate accounts across paid media, social media, GA4/GTM, GoHighLevel, email and content strategy. Ran Meta and Google Ads campaigns generating 2,600+ qualified leads from $6.6K+ spend at an average $2.09 CPL. Built GoHighLevel pipelines, nurtured workflows and retargeting funnels, capturing 3,500+ leads and delivering 752 conversions at $1.92 CPA. Optimized audiences, creatives, landing pages and budgets using GA4 and attribution data—reducing warm-audience CPL by 54% and driving 22.4K+ clicks at $0.30 CPC. Tracked GA4/ROAS/CPA/CPL, conversion quality and attribution data for ongoing optimization and budget reallocations.

Senior Marketing & Sales Marketing Manager at Encoders Studio / Aeg Tech (unclear in source)

February 1, 2024 - April 1, 2025

Developed and executed marketing initiatives including performance-led social media and sales enablement workflows. Improved client outreach, follow-up efficiency, and engagement through content strategy, lead generation, and funnel optimization.

Senior Marketing Specialist (Performance Marketing) at Agency/Employer referenced as performance marketing role (Feb 2024 – Apr 2025)

February 1, 2024 - April 30, 2025

Managed Instagram, LinkedIn, Facebook, and TikTok strategy, increasing brand awareness by 60% within 45 days. Drove Meta ads outcomes including 182.4K views, 107.3K reach, and 1.6K link clicks from $2,014.78 in spend. Optimized campaign targeting and creatives to achieve 2.74%–4.28% CTR and $0.41–$0.93 CPC. Focused on data-driven testing, analytics reporting, and scalable growth to strengthen both brand and bottom line.

Social Media Marketing Specialist at Encoders Studio

November 1, 2020 - August 1, 2023

Led social media strategy and content execution across platforms. Focused on increasing brand awareness, engagement, and performance by combining creative planning with audience targeting and campaign optimization.

Senior Marketing & Sales Manager at Encoders Studio (Amma tech)

November 1, 2020 - August 31, 2023

Led marketing and performance initiatives combining social media strategy with sales growth. Promoted from Social Media Coordinator to Marketing & Sales Manager, securing blockchain/B2B clients through targeted outreach on LinkedIn and Upwork. Generated 10,000+ leads using tools such as Sales Navigator, Apollo, Lusha, Dripify and HubSpot CRM. Built sales funnels to improve lead follow-up and shorten sales cycle. Grew LinkedIn presence from 0 to 13K followers and Facebook to 1.1K through organic Web3 content. Produced whitepapers, infographics and educational content to strengthen brand positioning.

Social Media Marketing Specialist at Encoders Studio Amang Tech (agency team lead)

September 1, 2020 - August 31, 2023

Led social media strategy for 8+ brands, delivering 280% average follower growth and 150% increase in engagement. Grew a CEO’s LinkedIn presence to 8.8K connections, generating 406K impressions and 97.7K reach within eight months. Scaled the agency’s social presence from zero to 1.2K followers, generating 5M+ organic interactions and increasing engagement by 6.5%. Improved client reach by 320% and delivery efficiency by 40% through performance-led content and ClickUp workflows.