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I’m a Creative/Art Director and Senior Graphic Designer with over 14 years of experience across small to large scale projects. I specialise in corporate and custom publishing—books and magazines—plus corporate collateral, high-level campaigns and advertising across print and digital platforms.
I’m highly organised and deadline-driven, with meticulous attention to detail and an approachable, collaborative style. I’m a problem-solver and ideator who leads end-to-end creative and production—from concept and pitching through to design, pre-press, and delivery.
Experience Level
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Art Director / Senior Graphic Designer (Contract) at Medium Rare Agency
May 1, 2018 - January 1, 2020Layout design and art direction across advertising and editorial materials, presentations, media kits and campaign performance presentations. Managed marketing campaigns across travel and lifestyle titles including Qantas, Qantas Link, Spirit, Bunnings, David Jones and Jones by David Jones.
Art Director / Senior Graphic Designer at The Iconic
March 1, 2018 - September 1, 2018Short term contract covering maternity leave. Art direction, design and layout for The Iconic online store, journal and EDM database. Created multi-level artwork for multi-platform advertising and lifestyle campaigns.
Creative Director (Contract) / Head of Creative at Collective Hub
April 1, 2017 - December 1, 2021Head of creative for Collective Hub brand and publications. Managed creative and editorial teams and maintained brand integrity. Managed contributors, contractors, freelancers and offshore factories, along with editorial workflows. Planned advertisements, campaign reporting, presentations, company identity and media partnerships. Led art direction and design across print, pre-press, print production, digital and video campaigns and masterclasses (including set design and budget control) with end-to-end delivery. Delivered event planning and supporting asset creation, plus art direction, design, copy writing and project management for high-profile partnership photo/video shoots.
Owner/Director at em.ly studio
January 1, 2017 - PresentBusiness owner managing small to large scale creative projects from idea to product/execution. Specialising in custom publishing books and magazines, campaigns & advertising, corporate identities, conceptulisation, pitching and presentations. Secured short and long term contracts with clients including Canva, Kikki.K, Qantas, David Jones, Are Media, Be Frank Group and Hinkler.
Art Director / Senior Graphic Designer at Bauer Media
August 1, 2014 - April 1, 2017Designed and laid out advertorial/advertising in Creative Studio, directing and coordinating campaign shoots and print advertorials. Promoted to Art Director for Homes publications (Real Living & Homes+). Led art direction, photo shoots and video campaigns; managed design and layout, pre-press and print production; supported everyday workflow and directed creative and editorial teams while maintaining brand integrity.
Education
Double Bachelor in Design & Communication (Majoring in Graphic Design & Journalism; Minor of Photography) at University of the Sunshine Coast
January 1, 2007 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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