Tre' Crawford
Sports media founder and sports content creator who built one of Snapchat’s fastest-growing sports media brands, driving over 100 million monthly video views.
About
Sports media founder and sports content creator who built one of Snapchat’s fastest-growing sports media brands, driving over 100 million monthly video views. Experienced in content strategy, audience engagement, and producing thousands of original sports videos with major partnerships.
Former NFL & CFL professional player and account manager with a strong track record in leadership, performance execution, client success, and revenue growth. Skilled in digital/brand marketing, social media management, analytics, and public speaking.
- 7 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Professional Services
Work experience
Built one of Snapchat's fastest-growing sports media brands, generating over 100 million monthly video views. Grew an audience of hundreds of thousands of followers through strategic content planning and audience engagement. Produced thousands of original sports videos covering major sports. Led brand partnerships with Snapchat, H&R Block, Hard Rock Bet, and the FIFA World Cup.
Helped drive membership sales contributing to the highest revenue period in company history. Built strong client relationships to improve retention and referrals. Managed sales, onboarding, and daily operations while consistently exceeding performance goals.
Developed leadership, teamwork, communication, and high-performance execution in elite organizations while playing professional football across the NFL and CFL.
Education
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