Melbourne-based Product and Interaction Designer with 4+ years of experience across UX/UI, interaction design, research, and design systems. I balance user needs, business goals, and delivery constraints—turning insights into clear product experiences through information architecture, wireframing, prototyping, and usability testing. I enjoy working cross-functionally and refining ideas through iteration, from early discovery and synthesis to scalable high-fidelity interfaces. I’m known for strong visual judgement, careful attention to detail, and communicating design decisions clearly to stakeholders and development teams.…

Yu Ma

Melbourne-based Product and Interaction Designer with 4+ years of experience across UX/UI, interaction design, research, and design systems. I balance user needs, business goals, and delivery constraints—turning insights into clear product experiences through information architecture, wireframing, prototyping, and usability testing. I enjoy working cross-functionally and refining ideas through iteration, from early discovery and synthesis to scalable high-fidelity interfaces. I’m known for strong visual judgement, careful attention to detail, and communicating design decisions clearly to stakeholders and development teams.…

Available to hire

Melbourne-based Product and Interaction Designer with 4+ years of experience across UX/UI, interaction design, research, and design systems. I balance user needs, business goals, and delivery constraints—turning insights into clear product experiences through information architecture, wireframing, prototyping, and usability testing.

I enjoy working cross-functionally and refining ideas through iteration, from early discovery and synthesis to scalable high-fidelity interfaces. I’m known for strong visual judgement, careful attention to detail, and communicating design decisions clearly to stakeholders and development teams.

See more

Skills

Experience Level

Figma
Expert
Product Design
Expert
UI
Expert
Prototype
Expert
Data Visualization
Intermediate
MVP
Intermediate

Language

Chinese
Fluent
English
Advanced
Korean
Intermediate

Work Experience

Product & UI/UX Designer at Engage+ (Project)
January 1, 2026 - Present
Designed an education platform using real-time classroom signals and AI-supported insights to improve student engagement and educator decision-making. Created end-to-end experiences across live classes, discussion forums, schedules and student support with a consistent responsive design system. Conducted usability validation achieving strong navigation, engagement, and workflow clarity scores.
Product & UX Designer at FreshEye (Project)
January 1, 2026 - Present
Designed an AI-assisted smart kitchen concept with a fridge-first product strategy. Defined user problems (hidden inventory, unclear priorities, decision friction) into user flows and interface solutions. Developed information architecture, interaction model, high-fidelity interfaces and a scalable UI system for connected kitchen experiences.
UI/UX & Interaction Designer at MOHA — Museum Mobile Experience (Project)
January 1, 2025 - Present
Designed an end-to-end mobile museum experience connecting exhibition discovery, artwork exploration, collection and ticket purchasing in one coherent journey. Used journey mapping and information architecture to simplify navigation and reduce cognitive load. Achieved 100% task completion on the core purchase flow during usability testing and refined an interaction entry point after identifying an 18% mis-tap rate.
Junior UX/UI Designer at Shanghai Wuha Network Technology Co., Ltd.
January 1, 2023 - January 1, 2024
Supported user interviews, competitor analysis and research synthesis for an e-commerce mini program targeting China’s lower-tier markets. Translated insights into user flows and Figma interfaces for a platform serving 1,000+ users. Collaborated with product and development teams to refine screens and prepare design assets for implementation.
Design Project Lead at Shanghai Xue Electromechanical Technology Co., Ltd.
January 1, 2022 - January 1, 2023
Coordinated a cross-functional team of 30+ staff across R&D, marketing and sales, aligning project requirements and timelines to deliver 5+ large-scale initiatives on schedule. Redesigned internal workflows and clarified task ownership, improving operational efficiency by 20% and enabling more effective cross-team handovers. Managed stakeholder communication, competing priorities and resource allocation across multiple projects in a fast-paced environment.
Fashion & Product Designer at K-Boxing Menswear | Suijian Brand Division (China)
January 1, 2019 - January 1, 2022
Led end-to-end development of 10+ product collections from market research and concept development through production and retail delivery using iterative review cycles to refine design outcomes. Conducted market, trend and consumer research to inform design decisions balancing customer preferences, commercial objectives and brand identity. Collaborated with product, production, suppliers and marketing teams to maintain visual consistency and deliver collections across 30+ retail stores.

Education

Master of Design (Interaction Design) at Monash University
January 1, 2025 - January 1, 2026
Bachelor of Fashion Design at Hongik University
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Manufacturing, Software & Internet
    FreshEye — AI Smart Kitchen Product Design

    Designed an AI-assisted smart kitchen concept that helps users understand available ingredients, prioritise expiring food and make faster meal decisions.

    Defined a fridge-first product strategy and translated key user problems—hidden inventory, unclear priorities and decision friction—into clear user flows and interface solutions.

    Developed the information architecture, interaction model, high-fidelity interface and scalable UI system for connected kitchen experiences.

Hire a Product Designer

We have the best product designer experts on Twine. Hire a product designer in Melbourne today.