Marivic Dela Cruz
Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager.
About
Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI.
With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.
- 9 years' experience
- Joined July 2026
Industry experience
- Telecommunications
- Software & Internet
- Energy & Utilities
- Retail
- Professional Services
- Education
- Financial Services
- Other
Work experience· 7 roles
Built and managed simulated Google Ads campaigns as case studies across home services, IT services, and solar energy. Designed full-funnel account structures including campaign setup, keyword research, ad copywriting, audience targeting, and conversion tracking using GA4 and Google Tag Manager. Practiced bid strategy and budget optimization across monthly cycles to improve simulated cost-per-conversion and lead volume. Applied Quality Score improvement techniques and A/B testing to refine ad and creative performance. Produced client-facing performance reports and dashboards using Looker Studio to communicate campaign metrics clearly.
Handled high-volume financial transactions and daily balance reconciliations with 100% accuracy during peak retail periods. Delivered frontline customer service by resolving inquiries efficiently. Followed operational procedures, data compliance standards, and corporate policies.
Built and managed simulated Google Ads campaigns across home services, IT services, and solar energy. Designed full-funnel campaign structures including keyword research, ad copywriting, audience targeting, and conversion tracking using GA4 and Google Tag Manager. Practiced bid strategies and budget optimization to improve simulated cost-per-conversion and lead volume. Applied Quality Score improvement methods and A/B testing principles, and produced client-facing performance reports/dashboards using Looker Studio.
Education· 6
Certifications and awards· 14
Hire Marivic Dela Cruz today
Post a job and invite Marivic, or contact them directly. No hidden commission.