Google Ads specialist and IT support professional transitioning into performance marketing. Holds multiple Google Ads certifications and uses a technical, data-first approach to improve campaign structure, conversion tracking, and reporting. Built and optimized full-funnel Search, Display, Video, and Shopping campaigns using GA4 and Google Tag Manager, with a focus on reducing wasted spend and improving ROI through testing and bid strategy. Also brings hands-on troubleshooting and network provisioning experience from prior IT work.

Marivic Dela Cruz

Google Ads specialist and IT support professional transitioning into performance marketing. Holds multiple Google Ads certifications and uses a technical, data-first approach to improve campaign structure, conversion tracking, and reporting. Built and optimized full-funnel Search, Display, Video, and Shopping campaigns using GA4 and Google Tag Manager, with a focus on reducing wasted spend and improving ROI through testing and bid strategy. Also brings hands-on troubleshooting and network provisioning experience from prior IT work.

Available to hire

Google Ads specialist and IT support professional transitioning into performance marketing. Holds multiple Google Ads certifications and uses a technical, data-first approach to improve campaign structure, conversion tracking, and reporting.

Built and optimized full-funnel Search, Display, Video, and Shopping campaigns using GA4 and Google Tag Manager, with a focus on reducing wasted spend and improving ROI through testing and bid strategy. Also brings hands-on troubleshooting and network provisioning experience from prior IT work.

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Work Experience

Casual Checkout Operator at The Warehouse, Matamata, NZ
October 1, 2024 - January 1, 2026
Handled high-volume financial transactions and daily balance reconciliations with 100% accuracy during peak retail periods. Delivered frontline customer service by resolving inquiries efficiently. Followed operational procedures, data compliance standards, and corporate policies.
Google Ads Specialist (Case Studies / Self-Directed Projects) at Freelance, Remote
January 1, 2024 - Present
Built and managed simulated Google Ads campaigns across home services, IT services, and solar energy. Designed full-funnel campaign structures including keyword research, ad copywriting, audience targeting, and conversion tracking using GA4 and Google Tag Manager. Practiced bid strategies and budget optimization to improve simulated cost-per-conversion and lead volume. Applied Quality Score improvement methods and A/B testing principles, and produced client-facing performance reports/dashboards using Looker Studio.
Senior Ethernet Provisioner at Sykes Asia Inc. — Verizon Private Line
October 1, 2013 - April 1, 2016
Supervised the Ethernet team in the team lead’s absence, ensuring workflow efficiency and task prioritization. Managed escalations for high-tier client issues by troubleshooting network/data connectivity to minimize downtime.
Ethernet Provisioner at Sykes Asia Inc. — Verizon Private Line
November 1, 2010 - September 1, 2013
Reviewed and executed Ethernet service requests and circuit designs, ensuring on-time delivery of critical client infrastructure. Managed internal bottlenecks and escalations, and maintained accurate documentation in tracking databases for real-time client visibility.
Data Entry Associate at Datascope Communication Philippines Inc.
May 1, 2010 - October 1, 2010
Audited and verified large datasets for discrepancies, ensuring high-efficiency data entry and strict data integrity.
Account Service Representative at Accenture
November 1, 2007 - August 1, 2008
Analyzed client source documentation and system records according to strict operational specifications. Used specialized database systems to verify and manage active client account data.

Education

IT Essentials (Level 4) at Aspire2 International
January 1, 2025 - January 1, 2026
Bachelor of Science in Computer Engineering at Technological Institute of the Philippines
January 1, 2024 - January 1, 2025
at Technological Institute of the Philippines
January 1, 1999 - January 1, 2005

Qualifications

NZ Diploma in Information Technology (Level 5)
January 11, 2030 - July 28, 2026
Google Ads Search Certification
January 11, 2030 - July 28, 2026
Google Ads Display Certification
January 11, 2030 - July 28, 2026
Google Ads Video Certification
January 11, 2030 - July 28, 2026
Google Analytics Certification
January 11, 2030 - July 28, 2026
AI-Powered Shopping Ads Certification
January 11, 2030 - July 28, 2026
Google Skillshop (2026)
January 1, 2026 - December 31, 2026

Industry Experience

Telecommunications, Software & Internet, Energy & Utilities, Retail, Professional Services, Education, Financial Services