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Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI. With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.…Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI. With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.

Marivic Dela Cruz

Web Developer, Programmer, Digital Marketer, +4

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Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI. With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.…Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI. With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.

Available to hire

Google Ads Specialist with cross-channel Google Skillshop certifications (Search, Display, Video, Shopping) and hands-on experience building and optimizing full-funnel campaigns using GA4 and Google Tag Manager. I combine analytical thinking with technical troubleshooting skills to reduce wasted ad spend and improve ROI.

With a strong IT support and networking background, I focus on conversion tracking accuracy, bid/budget optimization, keyword and audience strategy, and clear performance reporting via Looker Studio. I’m currently applying real-world learning through self-directed Google Ads case studies across home services, IT services, and solar energy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Google Ads Specialist (Case Studies / Self-Directed Projects) at Freelance, Remote

January 1, 2026 - Present

Built and managed simulated Google Ads campaigns as case studies across home services, IT services, and solar energy. Designed full-funnel account structures including campaign setup, keyword research, ad copywriting, audience targeting, and conversion tracking using GA4 and Google Tag Manager. Practiced bid strategy and budget optimization across monthly cycles to improve simulated cost-per-conversion and lead volume. Applied Quality Score improvement techniques and A/B testing to refine ad and creative performance. Produced client-facing performance reports and dashboards using Looker Studio to communicate campaign metrics clearly.

Casual Checkout Operator at The Warehouse, Matamata, NZ

October 1, 2024 - January 1, 2026

Handled high-volume financial transactions and daily balance reconciliations with 100% accuracy during peak retail periods. Delivered frontline customer service by resolving inquiries efficiently. Followed operational procedures, data compliance standards, and corporate policies.

Google Ads Specialist (Case Studies / Self-Directed Projects) at Freelance, Remote

January 1, 2024 - Present

Built and managed simulated Google Ads campaigns across home services, IT services, and solar energy. Designed full-funnel campaign structures including keyword research, ad copywriting, audience targeting, and conversion tracking using GA4 and Google Tag Manager. Practiced bid strategies and budget optimization to improve simulated cost-per-conversion and lead volume. Applied Quality Score improvement methods and A/B testing principles, and produced client-facing performance reports/dashboards using Looker Studio.

Senior Ethernet Provisioner at Sykes Asia Inc. — Verizon Private Line

October 1, 2013 - April 1, 2016

Supervised the Ethernet team in the team lead’s absence, ensuring workflow efficiency and task prioritization. Managed escalations for high-tier client issues by troubleshooting network/data connectivity to minimize downtime.

Ethernet Provisioner at Sykes Asia Inc. — Verizon Private Line

November 1, 2010 - September 1, 2013

Reviewed and executed Ethernet service requests and circuit designs, ensuring on-time delivery of critical client infrastructure. Managed internal bottlenecks and escalations, and maintained accurate documentation in tracking databases for real-time client visibility.

Data Entry Associate at Datascope Communication Philippines Inc.

May 1, 2010 - October 1, 2010

Audited and verified large datasets for discrepancies, ensuring high-efficiency data entry and strict data integrity.

Account Service Representative at Accenture

November 1, 2007 - August 1, 2008

Analyzed client source documentation and system records according to strict operational specifications. Used specialized database systems to verify and manage active client account data.