Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing and sales enablement leader with 15+ years’ experience driving measurable growth across global markets through CRM, lifecycle strategy, and go-to-market expansion. Built and scaled operations across 17 EU markets, improving customer engagement and retention while delivering new customer acquisition and revenue outcomes. Specialist in CRM strategy, lifecycle design, and team building—creating sales playbooks and training programs that help new hires close contracts quickly. Experienced in managing global brand partnerships across Fortune 500 and Global 2000 client rosters, with a strong track record in campaign performance, onboarding, and operational efficiency.…Marketing and sales enablement leader with 15+ years’ experience driving measurable growth across global markets through CRM, lifecycle strategy, and go-to-market expansion. Built and scaled operations across 17 EU markets, improving customer engagement and retention while delivering new customer acquisition and revenue outcomes. Specialist in CRM strategy, lifecycle design, and team building—creating sales playbooks and training programs that help new hires close contracts quickly. Experienced in managing global brand partnerships across Fortune 500 and Global 2000 client rosters, with a strong track record in campaign performance, onboarding, and operational efficiency.

Sylvia Enotiades

Influencer Marketing Manager, Marketing Strategist, Growth Marketer, +1





Marketing and sales enablement leader with 15+ years’ experience driving measurable growth across global markets through CRM, lifecycle strategy, and go-to-market expansion. Built and scaled operations across 17 EU markets, improving customer engagement and retention while delivering new customer acquisition and revenue outcomes. Specialist in CRM strategy, lifecycle design, and team building—creating sales playbooks and training programs that help new hires close contracts quickly. Experienced in managing global brand partnerships across Fortune 500 and Global 2000 client rosters, with a strong track record in campaign performance, onboarding, and operational efficiency.…Marketing and sales enablement leader with 15+ years’ experience driving measurable growth across global markets through CRM, lifecycle strategy, and go-to-market expansion. Built and scaled operations across 17 EU markets, improving customer engagement and retention while delivering new customer acquisition and revenue outcomes. Specialist in CRM strategy, lifecycle design, and team building—creating sales playbooks and training programs that help new hires close contracts quickly. Experienced in managing global brand partnerships across Fortune 500 and Global 2000 client rosters, with a strong track record in campaign performance, onboarding, and operational efficiency.

Available to hire

Marketing and sales enablement leader with 15+ years’ experience driving measurable growth across global markets through CRM, lifecycle strategy, and go-to-market expansion. Built and scaled operations across 17 EU markets, improving customer engagement and retention while delivering new customer acquisition and revenue outcomes.

Specialist in CRM strategy, lifecycle design, and team building—creating sales playbooks and training programs that help new hires close contracts quickly. Experienced in managing global brand partnerships across Fortune 500 and Global 2000 client rosters, with a strong track record in campaign performance, onboarding, and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Global Head of Sales Enablement (previously GM) at The Secret Society

June 1, 2024 - Present

Delivered £400K in year-one UK revenue (London) with 75 new customer contracts and 67% retention, doubling performance vs a prior 30% record in the UAE. Increased customer engagement by 30% via structured lifecycle management, CRM tracking, and personalised customer-journey frameworks. Designed and deployed a go-to-market strategy to launch into 17 EU markets by May 2026, including hiring plans for international hires, sales playbooks, and simulation-based video training to enable new hires to close 1–3 contracts within their first month. Reduced local FTE overheads by 80% by introducing a remote account-management operating model across 8 global markets. Built a two-week induction and training program improving team competencies by 50%, supporting 1,000+ global campaigns. Secured global hospitality and lifestyle partnerships including IHG Hotels & Resorts, Aqua Restaurant Group, Sunset Hospitality Group, The Night League, Caprice Holdings, and The Ivy Collection.

Director, Influencer Marketing at Pulse Advertising

October 1, 2023 - March 31, 2024

Won three global year-long contracts within three months (The Ordinary, Roborock, MAC) by building scalable £100K campaign pitches supported by data-led personalisation, expanding the client roster to include Apple. Achieved a 32% increase in win rate by integrating CreatorIQ and Brandwatch into the campaign workflow to improve targeting precision and pitch conversion. Partnered with Growth and Product teams to close gaps across the customer journey and improve overall client experience.

Head of UK, Country Manager at IZEA

September 1, 2022 - May 31, 2023

Built the UK market from zero, targeting £1.5M year-one revenue and tracking at 80% of projected value by month 6, with £1M projected by year end. Secured three enterprise clients including Warner Bros. on annual contracts. Built a three-person team from scratch with clear ownership, accountability, and growth targets. Developed customer segmentation models to improve retention and lifetime value across the full lifecycle from acquisition to advocacy.

Head of Sales at Wildfire Social / Platform Media

May 1, 2021 - August 31, 2022

Increased client renewals by 40% and improved year-on-year retained revenue by 20% by redesigning lifecycle programs across digital and influencer channels. Won global contracts with Diageo Spirits, Cadbury, and Bicycle London (including an NFT-first influencer campaign) by applying customer data insights to sharpen retention strategy.

Client Partner at Buzzoola LTD

June 1, 2016 - May 31, 2021

Grew personal revenue contribution to £500K by year 4, retaining Danone/Alpro as a flagship client for three consecutive years alongside Publicis Groupe and GroupM agencies. Managed multi-channel partnerships for L’Oréal, Samsung, Kroger, Ford, Hilton, and Marriott, consistently delivering measurable ROI. Negotiated and secured strategic sponsorships, enhancing client brand visibility across global digital channels.