Huan He
A 2-year experienced marketing professional with a Master of Digital Business degree, specialising in market strategy, events coordination, and project management.
About
A 2-year experienced marketing professional with a Master of Digital Business degree, specialising in market strategy, events coordination, and project management. I’ve led marketing initiatives for an international cosmetics brand—improving ROI, coverage, and CAC through data-led planning, media optimisation, and clear stakeholder communication.
- 4 years' experience
- Joined July 2026
Skills· 2
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Consumer Goods
- Media & Entertainment
- Education
- Professional Services
- Retail
- Non-Profit Organization
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Work experience
Operated a personal music account on NetEase Cloud Music and independently released original works, growing the account to 500+ fans. Coordinated cross-platform content distribution and updates on TikTok, Rednote, and Douyin; achieved 100k views for a single video and gained 1000+ fans on TikTok.
Developed and executed marketing strategy for the flagship skincare product, increasing campaign engagement by 20% through strategic business reviews and optimised placement plans. Managed a 10 million CNY media budget, coordinated scheduling, and delivered client projects, improving ROI by 8%, increasing coverage by 10%, and reducing CAC by 15%. Maintained transparent communication with media partners and clients to align expectations and ensure efficient project progress. Integrated CRM data to forecast performance and enable real-time strategy adjustments while supporting data security and compliance.
Education
Certifications and awards
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