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I’m a creator, strategist, and educator who turns ideas into things people pay attention to. In the last year, I built a men’s style education brand from zero to 60,000+ followers in 9 months—owning strategy, content, copywriting, video production, design, email, analytics, and the digital products behind it. My foundation is psychology, published research, and K-12 teaching, which taught me how people think, how to communicate complex ideas simply, and how to build repeatable systems that drive results. I work fluidly between big-picture strategy and hands-on execution, with a focus on owning the outcome.…I’m a creator, strategist, and educator who turns ideas into things people pay attention to. In the last year, I built a men’s style education brand from zero to 60,000+ followers in 9 months—owning strategy, content, copywriting, video production, design, email, analytics, and the digital products behind it. My foundation is psychology, published research, and K-12 teaching, which taught me how people think, how to communicate complex ideas simply, and how to build repeatable systems that drive results. I work fluidly between big-picture strategy and hands-on execution, with a focus on owning the outcome.

Erik Xei

Content Creator, Online Trainer, Podcast Editor, +2

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I’m a creator, strategist, and educator who turns ideas into things people pay attention to. In the last year, I built a men’s style education brand from zero to 60,000+ followers in 9 months—owning strategy, content, copywriting, video production, design, email, analytics, and the digital products behind it. My foundation is psychology, published research, and K-12 teaching, which taught me how people think, how to communicate complex ideas simply, and how to build repeatable systems that drive results. I work fluidly between big-picture strategy and hands-on execution, with a focus on owning the outcome.…I’m a creator, strategist, and educator who turns ideas into things people pay attention to. In the last year, I built a men’s style education brand from zero to 60,000+ followers in 9 months—owning strategy, content, copywriting, video production, design, email, analytics, and the digital products behind it. My foundation is psychology, published research, and K-12 teaching, which taught me how people think, how to communicate complex ideas simply, and how to build repeatable systems that drive results. I work fluidly between big-picture strategy and hands-on execution, with a focus on owning the outcome.

Available to hire

I’m a creator, strategist, and educator who turns ideas into things people pay attention to. In the last year, I built a men’s style education brand from zero to 60,000+ followers in 9 months—owning strategy, content, copywriting, video production, design, email, analytics, and the digital products behind it.

My foundation is psychology, published research, and K-12 teaching, which taught me how people think, how to communicate complex ideas simply, and how to build repeatable systems that drive results. I work fluidly between big-picture strategy and hands-on execution, with a focus on owning the outcome.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Content Creator & Founder at Erik Xei (@erikxei)

January 1, 2025 - Present

Built a men's style education brand from zero to 50,000+ followers across Instagram and TikTok in 9 months; individual videos reaching 900K+ views and strong save rates. Owned the end-to-end pipeline: content strategy, audience research, positioning, copywriting, video production and editing, graphic design, email marketing, and analytics. Developed repeatable content systems and franchises, maintained content calendars, and used performance data to test and scale hooks, headlines, captions, and CTAs. Built and launched a digital product line including positioning, pricing, and multi-channel go-to-market distribution. Managed brand partnership outreach, negotiation, and delivery while working with talent on inbound opportunities.

Teacher at Calgary Board of Education

January 1, 2024 - January 1, 2026

Taught across K-12 settings in Calgary, including a congregated gifted program and a high-needs Grade 5 classroom requiring trauma-informed practice. Designed interdisciplinary, inquiry-based units integrating math, science, language arts, and social studies, including a simulation unit where students built a sustainable community on an exoplanet. Differentiated instruction across Grade 1–6 levels within a single classroom, supporting varied learning, behavioural, and socioemotional needs. Developed strong adaptability and classroom management through substitute placements. Produced curriculum resources for educators and published self-contained materials on Teachers Pay Teachers.

Independent Researcher at Werklund School of Education (University of Calgary)

January 1, 2023 - January 1, 2023

Designed, conducted, and presented an original research project funded by the Werklund Undergraduate Research Award. Created research poster and presentation materials and produced a video translating findings for a non-specialist audience. Presented findings at the SU Undergraduate Research Symposium and received the Werklund School of Education Award for research excellence.

Research Assistant at University of Calgary

January 1, 2023 - January 1, 2024

Supported Dr. Stephen MacGregor investigating problem-based learning to connect education research with practice. Contributed to report writing, literature review, and analysis, and co-authored a narrative review on research-informed teaching practice in teacher education published in Social Sciences & Humanities Open.

Podcast Editor / Dialogue & Sound Design at Taylor Institute for Teaching and Learning (3QTL podcast)

January 1, 2022 - January 1, 2024

Collaborated with a team of five on the 3QTL podcast exploring post-pandemic pedagogical transformations, cultures, and practices. Composed original music in Logic Pro X, edited dialogue in Hindenburg PRO, and handled sound design and mastering for episodes.

Server at Bubblemania Café

January 1, 2019 - January 1, 2023

Delivered customer service to 400–600 customers daily. Maintained front of house operations in compliance with Alberta Occupational Health and Safety regulations.

Photographer at PhotoFund

January 1, 2017 - January 1, 2019

Raised $7,000 per year through professional photography services for local charities. Handled digital photo editing, lighting setup, photo gallery production, and event planning.

President / VP Events at SSMU Musicians Collective

January 1, 2017 - January 1, 2019

Led an executive team of 10 supporting a local musician community of 250+. Organized and facilitated meetings, workshops, and events with 150+ attendees.

Clerk at Alberta Health Services

January 1, 2014 - January 1, 2017

Supported administrative operations including patient-chart organization, reception management, data entry and analysis, and creation of informational resources.