Erik Xei

Built a men's style education brand from zero to 50,000+ followers across Instagram and TikTok in 9 months; individual videos reaching 900K+ views and strong save rates. Owned the end-to-end pipeline: content strategy, audience research, positioning, copywriting, video production and editing, graphic design, email marketing, and analytics. Developed repeatable content systems and franchises, maintained content calendars, and used performance data to test and scale hooks, headlines, captions, and CTAs. Built and launched a digital product line including positioning, pricing, and multi-channel go-to-market distribution. Managed brand partnership outreach, negotiation, and delivery while working with talent on inbound opportunities.

Taught across K-12 settings in Calgary, including a congregated gifted program and a high-needs Grade 5 classroom requiring trauma-informed practice. Designed interdisciplinary, inquiry-based units integrating math, science, language arts, and social studies, including a simulation unit where students built a sustainable community on an exoplanet. Differentiated instruction across Grade 1–6 levels within a single classroom, supporting varied learning, behavioural, and socioemotional needs. Developed strong adaptability and classroom management through substitute placements. Produced curriculum resources for educators and published self-contained materials on Teachers Pay Teachers.

Designed, conducted, and presented an original research project funded by the Werklund Undergraduate Research Award. Created research poster and presentation materials and produced a video translating findings for a non-specialist audience. Presented findings at the SU Undergraduate Research Symposium and received the Werklund School of Education Award for research excellence.