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UX/UI Designer with a Postgraduate Diploma in User Experience Design, experienced in shaping digital products from concept through high-fidelity prototypes. Skilled in defining information architecture, navigation systems, and turning user research into design decisions aligned with user needs and business goals. Currently collaborating with a founder on a new mobile app integrating e-commerce, bookings, curated content, and rewards. With a background in performance marketing, she understands user behaviour, conversion optimisation, and how to collaborate effectively with stakeholders to deliver outcomes.…UX/UI Designer with a Postgraduate Diploma in User Experience Design, experienced in shaping digital products from concept through high-fidelity prototypes. Skilled in defining information architecture, navigation systems, and turning user research into design decisions aligned with user needs and business goals. Currently collaborating with a founder on a new mobile app integrating e-commerce, bookings, curated content, and rewards. With a background in performance marketing, she understands user behaviour, conversion optimisation, and how to collaborate effectively with stakeholders to deliver outcomes.

Anna Pollard

UX Designer, UI Designer, Product Designer, +2

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UX/UI Designer with a Postgraduate Diploma in User Experience Design, experienced in shaping digital products from concept through high-fidelity prototypes. Skilled in defining information architecture, navigation systems, and turning user research into design decisions aligned with user needs and business goals. Currently collaborating with a founder on a new mobile app integrating e-commerce, bookings, curated content, and rewards. With a background in performance marketing, she understands user behaviour, conversion optimisation, and how to collaborate effectively with stakeholders to deliver outcomes.…UX/UI Designer with a Postgraduate Diploma in User Experience Design, experienced in shaping digital products from concept through high-fidelity prototypes. Skilled in defining information architecture, navigation systems, and turning user research into design decisions aligned with user needs and business goals. Currently collaborating with a founder on a new mobile app integrating e-commerce, bookings, curated content, and rewards. With a background in performance marketing, she understands user behaviour, conversion optimisation, and how to collaborate effectively with stakeholders to deliver outcomes.

Available to hire

UX/UI Designer with a Postgraduate Diploma in User Experience Design, experienced in shaping digital products from concept through high-fidelity prototypes. Skilled in defining information architecture, navigation systems, and turning user research into design decisions aligned with user needs and business goals.

Currently collaborating with a founder on a new mobile app integrating e-commerce, bookings, curated content, and rewards. With a background in performance marketing, she understands user behaviour, conversion optimisation, and how to collaborate effectively with stakeholders to deliver outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UX/UI Designer at Italtouch (Freelance)

February 1, 2025 - Present

Collaborated with the company founder to define product vision and feature scope for a new mobile app expanding beyond traditional e-commerce. Conducted market and competitor research to identify user needs, behaviours, and opportunities, informing product direction. Defined information architecture and navigation from scratch to support e-commerce, event bookings, chef-curated recipes, and a user rewards system. Mapped user journeys across bookings, curated content, and purchases to identify touchpoints and usability considerations. Developed the visual system and high-fidelity interactive prototypes in Figma, documenting design decisions and trade-offs balancing user experience, business goals, and technical constraints.

Google Ads Account Manager at Teleperformance, Barcelona

November 1, 2021 - December 1, 2024

Managed 100+ SME accounts by using data analysis, competitor research, and A/B testing to optimise user touchpoints and improve conversion rates. Generated insights from campaign and behavioural data to inform business decisions and stakeholder strategies. Coordinated with clients and internal teams to align performance goals with user needs and business outcomes.