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Marketing and growth leader with 6+ years of international experience building integrated go-to-market strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in combining growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows to drive customer acquisition, engagement, and measurable business results. Leads prospecting and demand generation initiatives, develops ICPs and buyer personas to improve lead quality, and builds cross-channel campaigns with strong collaboration across sales, clinical/content teams, and web/UX. Proven experience optimizing funnels, performance dashboards, and automation systems (e.g., HubSpot/Mailchimp/Klaviyo/Mailchimp) to improve conversions, ROIs, and lifecycle performance.…Marketing and growth leader with 6+ years of international experience building integrated go-to-market strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in combining growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows to drive customer acquisition, engagement, and measurable business results. Leads prospecting and demand generation initiatives, develops ICPs and buyer personas to improve lead quality, and builds cross-channel campaigns with strong collaboration across sales, clinical/content teams, and web/UX. Proven experience optimizing funnels, performance dashboards, and automation systems (e.g., HubSpot/Mailchimp/Klaviyo/Mailchimp) to improve conversions, ROIs, and lifecycle performance.

Paola Herrera Sarabia

Digital Marketer, Growth Marketer, Marketing Analyst, +2

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Marketing and growth leader with 6+ years of international experience building integrated go-to-market strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in combining growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows to drive customer acquisition, engagement, and measurable business results. Leads prospecting and demand generation initiatives, develops ICPs and buyer personas to improve lead quality, and builds cross-channel campaigns with strong collaboration across sales, clinical/content teams, and web/UX. Proven experience optimizing funnels, performance dashboards, and automation systems (e.g., HubSpot/Mailchimp/Klaviyo/Mailchimp) to improve conversions, ROIs, and lifecycle performance.…Marketing and growth leader with 6+ years of international experience building integrated go-to-market strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in combining growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows to drive customer acquisition, engagement, and measurable business results. Leads prospecting and demand generation initiatives, develops ICPs and buyer personas to improve lead quality, and builds cross-channel campaigns with strong collaboration across sales, clinical/content teams, and web/UX. Proven experience optimizing funnels, performance dashboards, and automation systems (e.g., HubSpot/Mailchimp/Klaviyo/Mailchimp) to improve conversions, ROIs, and lifecycle performance.

Available to hire

Marketing and growth leader with 6+ years of international experience building integrated go-to-market strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in combining growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows to drive customer acquisition, engagement, and measurable business results.

Leads prospecting and demand generation initiatives, develops ICPs and buyer personas to improve lead quality, and builds cross-channel campaigns with strong collaboration across sales, clinical/content teams, and web/UX. Proven experience optimizing funnels, performance dashboards, and automation systems (e.g., HubSpot/Mailchimp/Klaviyo/Mailchimp) to improve conversions, ROIs, and lifecycle performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Master in Music Business Management at The UDAA / Full Circle Media

September 1, 2026 - Present

Digital Marketing Consultant at The Anxiety Center

October 1, 2025 - Present

Lead integrated marketing initiatives across performance marketing, CRM, paid media, content strategy, and social media to support business growth for multiple client brands. Develop content strategies, editorial calendars, and social media growth initiatives to increase reach, engagement, and audience quality across digital platforms. Drive page and audience growth through organic and paid social strategies, performance analysis, and platform optimization. Manage and optimize paid media campaigns (Google Ads, Meta) to improve efficiency, engagement, and conversion performance. Oversee CRM, email marketing, and automation workflows to strengthen lead nurturing and lifecycle performance, and analyze KPIs to provide actionable insights that optimize ROI and support decision-making.

Head of Digital Marketing at Dekora Design Center

January 1, 2025 - October 1, 2025

Developed and executed integrated digital marketing strategies that increased brand awareness, customer engagement, and patient acquisition across multiple digital channels. Managed SEO & SEM performance campaigns, delivering measurable improvements in traffic and conversion rates. Oversaw email marketing and automation systems using HubSpot and Mailchimp, achieving a 45% uplift in open rates and a 35% boost in click-through rate via strategic segmentation and A/B testing. Designed and managed paid media campaigns (Google Ads, Facebook Ads) to improve cost-efficiency and effectiveness. Collaborated with clinical and content teams to develop integrated marketing initiatives promoting therapy programs, resulting in measurable growth in patient inquiries. Built performance dashboards to track KPIs, evaluate ROI, and inform senior leadership on growth strategy and marketing priorities.

Head of Strategic Relationships

November 1, 2024 - January 1, 2025

Head of Strategic Relationships

November 1, 2024 - January 1, 2025

Defined and segmented target markets across U.S., Latin America, and European regions to inform go-to-market strategies. Developed ICPs and buyer personas to improve targeting and lead quality for sales and marketing campaigns. Partnered with Sales Development Representatives to refine lead scoring, resulting in a 20% increase in conversion efficiency. Conducted competitive, customer, and behavioral research to identify emerging trends in digital health and teletherapy. Leveraged data tools (ZoomInfo, LinkedIn Sales Navigator, Hunter) to build and qualify high-value prospect lists for outreach campaigns.

Marketing Manager at The Anxiety Center

November 1, 2024 - January 1, 2025

Marketing manager with 6+ years of international experience building integrated marketing strategies across healthcare, fintech, luxury retail, education, and digital businesses in the U.S., Europe, and Latin America. Specialized in customer acquisition and engagement through growth marketing, CRM, SEO, paid media, content strategy, analytics, and AI-powered workflows. Built and nurtured strategic partnerships with clinics, wellness platforms, and digital health organizations to expand national reach and referral networks. Led prospecting and lead generation initiatives that increased qualified inbound leads and improved conversion efficiency across sales and marketing pipelines. Collaborated with marketing and clinical teams to design co-branded digital campaigns to enhance visibility and drive cross-channel engagement. Partnered with web and UX teams to optimize the company website for patient journey flow, boosting engagement metrics and appointment requests.

Market Research Specialist at Amelia Virtual Care

July 1, 2022 - October 1, 2023

Led development and execution of multi-channel marketing campaigns increasing qualified leads and overall online visibility. Boosted inbound and outbound lead generation by 40%, expanding CurvAcred’s digital footprint and accelerating client acquisition. Designed and implemented content marketing strategies to strengthen online authority and customer engagement. Used Google Analytics, HubSpot, and social media insights to evaluate campaign performance, identify conversion bottlenecks, and optimize ROI. Managed multi-platform paid media campaigns across Google and Meta aligned with business goals to drive sustainable customer acquisition.

Digital Marketing Manager at CurvAcred

June 1, 2020 - January 1, 2022

Escalated multi-channel digital marketing efforts to increase qualified leads and support online visibility. Directed SEO and SEM initiatives to improve website visibility and conversion rates through structural optimization, keyword optimization, and ad performance improvements. Managed multi-platform paid media campaigns (Google, Meta, LinkedIn) achieving a 20% reduction in cost per lead while increasing qualified traffic. Oversaw successful launch support for Azzo r.co and Dekora’s new e-commerce platform, expanding online sales and digital reach. Created and hosted the branded Instagram series “To The Kitchen,” driving audience engagement via product storytelling. Collaborated cross-functionally with design, sales, and logistics teams to align campaigns with revenue objectives and product launches. Streamlined product catalog and online assets (50+ technical datasheets) improving distributor access and sales efficiency.

Marketing & Digital Communication Exchange Semester at Camilo José Cela University Madrid

January 1, 2018 - May 31, 2018

Bachelor in Social Communication & Journalism at University of the North Barranquilla

July 1, 2016 - November 1, 2017