aayushi rathi

Led end-to-end creative for a fast-growing D2C fashion brand, covering paid ads, website visuals, app push notifications, onboarding/retention screens, and in-store assets. Designed Meta ad creative and performance marketing campaigns, including integrating AI-generated video and imagery alongside traditional production. Created social content for Instagram, YouTube, and WhatsApp using motion graphics, animation, and typography. Produced recurring sale campaigns (e.g., Wow Wednesday, Steal Deal), new store launch assets, and franchise videos, including regional-language variants in collaboration with marketing and retail stakeholders.

Led end-to-end creative for a fast-growing D2C fashion brand, covering paid ads through in-store assets. Designed Meta ad creative and performance marketing campaigns, introduced AI-generated video and imagery into the content mix alongside traditional production, and managed key website visuals including banners, app push notifications, and onboarding/retention screens. Created social content for Instagram, YouTube, and WhatsApp using motion graphics, animation, and typography. Produced recurring sale campaign creative (e.g., Wow Wednesday, Steal Deal), new store launch assets, and franchise videos. Developed regional-language variants in close collaboration with marketing and retail stakeholders throughout the campaign lifecycle.

Brought on to lead a complete brand overhaul for a college’s 25th anniversary. Built a new logo, visual identity, and website from the ground up, maintaining consistent creative direction through close work with other designers and stakeholders. Produced Meta ad and social media creative plus website and billboard banners, magazines, newspaper ads, posters, and YouTube thumbnails and videos as the sole creative lead from concept through full execution.