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Graphic Designer with 5+ years of experience turning brand strategy into high-performing visuals across D2C e-commerce, FMCG, agency, and institutional projects. Led end-to-end creative from paid social ad concepts to website and in-store assets, and introduced AI-generated video and imagery into content pipelines. Skilled in brand identity and rebrands, packaging and print design, performance campaign creative (Meta), and social content production using motion graphics, animation, and typography. Actively building UI/UX skills in Figma to round out a full-stack design skillset.…Graphic Designer with 5+ years of experience turning brand strategy into high-performing visuals across D2C e-commerce, FMCG, agency, and institutional projects. Led end-to-end creative from paid social ad concepts to website and in-store assets, and introduced AI-generated video and imagery into content pipelines. Skilled in brand identity and rebrands, packaging and print design, performance campaign creative (Meta), and social content production using motion graphics, animation, and typography. Actively building UI/UX skills in Figma to round out a full-stack design skillset.

aayushi rathi

Graphic Designer, Motion Graphic Designer, Brand Designer, +3

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Graphic Designer with 5+ years of experience turning brand strategy into high-performing visuals across D2C e-commerce, FMCG, agency, and institutional projects. Led end-to-end creative from paid social ad concepts to website and in-store assets, and introduced AI-generated video and imagery into content pipelines. Skilled in brand identity and rebrands, packaging and print design, performance campaign creative (Meta), and social content production using motion graphics, animation, and typography. Actively building UI/UX skills in Figma to round out a full-stack design skillset.…Graphic Designer with 5+ years of experience turning brand strategy into high-performing visuals across D2C e-commerce, FMCG, agency, and institutional projects. Led end-to-end creative from paid social ad concepts to website and in-store assets, and introduced AI-generated video and imagery into content pipelines. Skilled in brand identity and rebrands, packaging and print design, performance campaign creative (Meta), and social content production using motion graphics, animation, and typography. Actively building UI/UX skills in Figma to round out a full-stack design skillset.

Available to hire

Graphic Designer with 5+ years of experience turning brand strategy into high-performing visuals across D2C e-commerce, FMCG, agency, and institutional projects. Led end-to-end creative from paid social ad concepts to website and in-store assets, and introduced AI-generated video and imagery into content pipelines.

Skilled in brand identity and rebrands, packaging and print design, performance campaign creative (Meta), and social content production using motion graphics, animation, and typography. Actively building UI/UX skills in Figma to round out a full-stack design skillset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Lead Graphic Designer

January 1, 2025 - Present

Led end-to-end creative for a fast-growing D2C fashion brand, covering paid ads, website visuals, app push notifications, onboarding/retention screens, and in-store assets. Designed Meta ad creative and performance marketing campaigns, including integrating AI-generated video and imagery alongside traditional production. Created social content for Instagram, YouTube, and WhatsApp using motion graphics, animation, and typography. Produced recurring sale campaigns (e.g., Wow Wednesday, Steal Deal), new store launch assets, and franchise videos, including regional-language variants in collaboration with marketing and retail stakeholders.

Lead Graphic Designer at Gurugram - D2C Fashion / E-commerce

January 1, 2025 - Present

Led end-to-end creative for a fast-growing D2C fashion brand, covering paid ads through in-store assets. Designed Meta ad creative and performance marketing campaigns, introduced AI-generated video and imagery into the content mix alongside traditional production, and managed key website visuals including banners, app push notifications, and onboarding/retention screens. Created social content for Instagram, YouTube, and WhatsApp using motion graphics, animation, and typography. Produced recurring sale campaign creative (e.g., Wow Wednesday, Steal Deal), new store launch assets, and franchise videos. Developed regional-language variants in close collaboration with marketing and retail stakeholders throughout the campaign lifecycle.

Lead Graphic Designer

January 1, 2024 - January 1, 2025

Brought on to lead a complete brand overhaul for a college’s 25th anniversary. Built a new logo, visual identity, and website from the ground up, maintaining consistent creative direction through close work with other designers and stakeholders. Produced Meta ad and social media creative plus website and billboard banners, magazines, newspaper ads, posters, and YouTube thumbnails and videos as the sole creative lead from concept through full execution.

Lead Graphic Designer at College (25th Anniversary Brand Overhaul)

January 1, 2024 - December 31, 2024

Brought on as the sole creative lead to drive a complete brand overhaul for the college’s 25th anniversary. Built a new logo, visual identity, and website from the ground up, ensuring consistent creative direction through collaboration with other designers and stakeholders. Produced Meta ad and social media creative plus a wide range of offline/digital assets including website and billboard banners, magazines, newspaper ads, posters, and YouTube thumbnails/videos. Owned the project from initial concept through full execution.

Lead Graphic Designer at ARTISTE Handcrafted Ice Cream

January 1, 2023 - December 31, 2024

Led creative campaigns end to end, working closely with stakeholders from concept through launch. Handled packaging design from initial idea generation to final artwork for every new product launch. Built the brand’s overall visual identity and created individual identities for new product lines. Designed posters and in-store assets including menus, coupons, pamphlets, visiting cards, and small pop-up event materials. Created ad creative for Zomato and other delivery platforms.