Available to hire
Creative and visualization/brand leader with a deep passion for crafting timeless, immersive brand experiences that connect digital and physical landscapes. Specializes in building cohesive brand narratives where every touchpoint—website, product, campaigns, and spaces—feels intentionally designed and emotionally resonant.
Leads the creation of impactful visual storytelling through vibrant color systems, expressive typography, and striking imagery. Brings a detail-driven, strategic mindset to transform abstract ideas into elegant, engaging, memorable experiences that build trust, spark connection, and elevate brand perception.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Art Director at Matter Brothers Furniture
January 1, 2023 - December 31, 2025Drove the creation and evolution of visual identities, brand systems, and integrated marketing campaigns across print, digital, and experiential platforms. Translated bold concepts into cohesive, emotionally resonant brand narratives that supported scalable marketing ecosystems.
Created logos, typography, color systems, and comprehensive brand guidelines. Directed and executed creative assets across web, social media, packaging, print, and showroom environments while balancing high-level vision with detail-oriented design.
Planned and ideated campaign and editorial content supporting product launches and seasonal initiatives across multiple channels. Collaborated cross-functionally with marketing, product, UX/UI, and sales to maintain brand consistency at every customer touchpoint, integrating digital and experiential storytelling through signage and visual merchandising. Contributed to social media strategy including Pinterest and visual-first platforms.
Senior Art Director at Next-MarkS
January 1, 2020 - January 1, 2023Developed and executed brand strategies centered on visual identity and cohesive messaging. Created and implemented strategic marketing plans to increase brand visibility and market engagement, and managed advertising initiatives and digital marketing campaigns across multiple platforms.
Led website creation projects from concept to launch, overseeing trade show planning and execution to deliver impactful brand experiences. Conceptualized and designed creative campaigns including visual brand assets, graphic design, and photography.
Owner | Creative Director at Wenz Designs
January 1, 2020 - PresentLeads brand development and creative direction focused on transforming brand experiences that inspire joy, emotional connection, and lasting impact. Skilled at crafting resonant moments for audiences that drive engagement, build loyalty, and elevate brand relevance in a dynamic market place.
Assistant Brand Manager at PGT Innovations
January 1, 2018 - December 31, 2020Led brand vision, strategy, and positioning across a portfolio including PGT Custom Windows + Doors, CGI, CGI Commercial, Eze-Breeze, New South, and WinDoor. Oversaw integrated marketing initiatives such as product launches, content marketing, trade show development, employee and dealer communications, and digital campaigns.
Collaborated cross-functionally with product management, sales, and external agencies to execute brand strategies and creative direction. Developed original print and digital collateral (website content, email campaigns, and blogs) and managed creation of 3D animated product visualizers and complex product configurations.
Directed creative execution for major trade events including the 2021 IBS Show, and led design of updated wireframes for multiple brand websites. Managed social media strategy and content creation, enhanced customer journey touchpoints, maintained a dynamic library of printed materials in coordination with the product team, and ensured consisten
Director of Brand Management at Baby Boot Camp | Momletta
January 1, 2016 - December 31, 2018Directed successful rebranding for two national franchise systems, including new logos, brand guidelines, ad campaigns, and consumer-facing communications. Served as primary Creative Director of Brand Management, leading brand messaging, monthly campaigns, and marketing strategies targeting key audiences such as moms nationwide.
Collaborated directly with franchises to scope and execute custom projects and created a wide range of marketing assets including promotional collateral, logos, product graphics, social media content, and website visuals. Spearheaded planning and execution of franchise launches, vendor marketplaces, mini-events, and brand photo shoots.
Owned go-to-market planning, oversaw multi-channel campaigns, and ensured brand consistency across all touchpoints. Managed brand strategy development and refinement, monitored campaign performance, and implemented innovative data-informed marketing solutions to increase awareness, engagement, and retention. Chaired a national
In-Store Merchandising Designer at Electrolux
January 1, 2008 - December 31, 2015Developed and managed in-store merchandising and promotional materials including POP displays, end-cap and banner stand creative, consumer catalogs, sales collateral, packaging, QR code-integrated video animations, window clings, and retailer-specific advertising.
Designed launch materials for high-profile brand initiatives including the Kelly Ripa Electrolux campaign and the Frigidaire rebrand with Jennifer Garner. Led packaging design across multiple categories, including licensed brands (fireplaces, coolers, faucets), home comfort, cooking appliances, parts & service, and consumables.
Created UX wireframes for Electrolux and Frigidaire training websites and designed category-specific product knowledge catalogs. Art directed lifestyle and product photography, established kitchen vignette designs, and managed post-production editing.
Developed comprehensive national sales references for major retailers including Lowe’s, Best Buy, HH Gregg, and Home Depot, and additionally designe
Education
Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Computers & Electronics, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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