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Digital marketing leader with 15+ years of experience driving ROI-focused growth across FMCG, Entertainment, BFSI, and e-commerce. Known for building omnichannel strategies, integrating MarTech/CRM/CDP, and owning multimillion-dollar performance budgets with clear attribution and measurable outcomes. I partner with C-suite stakeholders to align marketing vision with business priorities—scaling partnerships, affiliate ecosystems, and emerging formats like CTV, influencers, and commerce media. Strong in AI-driven personalization, predictive analytics, and performance optimization to consistently improve engagement and reduce acquisition costs.…Digital marketing leader with 15+ years of experience driving ROI-focused growth across FMCG, Entertainment, BFSI, and e-commerce. Known for building omnichannel strategies, integrating MarTech/CRM/CDP, and owning multimillion-dollar performance budgets with clear attribution and measurable outcomes. I partner with C-suite stakeholders to align marketing vision with business priorities—scaling partnerships, affiliate ecosystems, and emerging formats like CTV, influencers, and commerce media. Strong in AI-driven personalization, predictive analytics, and performance optimization to consistently improve engagement and reduce acquisition costs.

Rupesh Kambli

Digital Marketer, PPC Manager, SEO Expert, +5

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Digital marketing leader with 15+ years of experience driving ROI-focused growth across FMCG, Entertainment, BFSI, and e-commerce. Known for building omnichannel strategies, integrating MarTech/CRM/CDP, and owning multimillion-dollar performance budgets with clear attribution and measurable outcomes. I partner with C-suite stakeholders to align marketing vision with business priorities—scaling partnerships, affiliate ecosystems, and emerging formats like CTV, influencers, and commerce media. Strong in AI-driven personalization, predictive analytics, and performance optimization to consistently improve engagement and reduce acquisition costs.…Digital marketing leader with 15+ years of experience driving ROI-focused growth across FMCG, Entertainment, BFSI, and e-commerce. Known for building omnichannel strategies, integrating MarTech/CRM/CDP, and owning multimillion-dollar performance budgets with clear attribution and measurable outcomes. I partner with C-suite stakeholders to align marketing vision with business priorities—scaling partnerships, affiliate ecosystems, and emerging formats like CTV, influencers, and commerce media. Strong in AI-driven personalization, predictive analytics, and performance optimization to consistently improve engagement and reduce acquisition costs.

Available to hire

Digital marketing leader with 15+ years of experience driving ROI-focused growth across FMCG, Entertainment, BFSI, and e-commerce. Known for building omnichannel strategies, integrating MarTech/CRM/CDP, and owning multimillion-dollar performance budgets with clear attribution and measurable outcomes.

I partner with C-suite stakeholders to align marketing vision with business priorities—scaling partnerships, affiliate ecosystems, and emerging formats like CTV, influencers, and commerce media. Strong in AI-driven personalization, predictive analytics, and performance optimization to consistently improve engagement and reduce acquisition costs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Manager / Cluster Lead (Omnicom Media) at Omnicom Media - Mumbai

June 1, 2021 - Present

Built and managed strategic publisher/partner partnerships, negotiating multimillion-dollar contracts and securing premium inventory with strong commercial compliance and brand safety. Directed campaign delivery, pacing, and optimization to meet KPIs and drive measurable ROI across digital platforms, with end-to-end financial accountability. Delivered post-campaign analytics to validate publisher performance and strengthen accountability. Benchmarked against industry standards and championed emerging formats including CTV, influencer, and affiliate ecosystems. Led Agile transformation initiatives improving delivery speed and institutionalized best practices through retrospectives.

Sr. Manager / Cluster Lead (Omnicom Media) at Omnicom Media

June 1, 2021 - Present

Built and managed premium publisher partnerships and negotiated multimillion-dollar contracts, securing inventory and innovative content integrations while maintaining compliance and brand safety. Directed campaign delivery, pacing, and optimization to meet KPIs and drive measurable ROI across digital platforms. Led adoption of emerging formats including CTV, influencer, and affiliate; delivered post-campaign analytics to validate publisher performance and accountability. Supported operational excellence and financial accountability across campaigns. Implemented Agile transformation improving delivery speed by 25% across US media operations, standardizing best practices through retrospectives and continuous iteration.

Sr. Manager / Cluster Lead at Omnicom Media

June 1, 2021 - Present

Built and managed strategic publisher/partner partnerships, negotiating multimillion-dollar contracts with strong compliance and brand-safety standards. Owned campaign delivery, pacing, and optimization across digital platforms to achieve KPIs and measurable ROI. Led post-campaign analytics to validate publisher performance and drive accountability. Championed adoption of emerging formats including CTV, influencer, and affiliate. Led Agile transformation to improve delivery speed and institutionalize best practices across US media operations.

Sr. Manager / Cluster Lead (Omnichannel Media) at Omnicom Media

June 1, 2021 - Present

Built and managed strategic publisher partnerships, securing premium inventory and content integrations through end-to-end deal negotiation. Owned multimillion-dollar contracts, securing favorable scopes while ensuring brand safety and C-suite alignment. Directed campaign delivery, pacing, and optimization to meet KPIs and drive measurable ROI across digital channels, with rigorous post-campaign analytics to validate performance and improve accountability. Championed adoption of emerging formats including CTV, influencer, and affiliate, helping brands stay ahead of digital trends. Led Agile transformation across US media operations, improving delivery speed by 25% and institutionalizing best practices through retrospectives and continuous process refinement.

Sr. Digital Marketing Manager at Iksula Services Pvt Ltd - Mumbai

November 1, 2019 - June 30, 2021

Led SEO/SEM optimization and e-commerce platform improvements to enhance product discovery, conversion, and customer experience. Planned and executed targeted email campaigns, improving segment engagement and driving measurable sales uplift. Managed e-commerce platform changes, collaborated cross-functionally to align campaigns with business goals, and conducted market research to understand customer needs. Tracked and analyzed performance metrics including CTR, conversion rate, and CPA, and provided best-practice guidance across digital channels.

Sr. Digital Marketing Manager at Iksula Services Pvt Ltd

November 1, 2019 - June 1, 2021

Led SEO/SEM optimization, e-commerce platform enhancements, and marketing automation to improve conversion rates and customer experience. Managed e-commerce platform merchandising and product listings to strengthen on-site conversion. Designed targeted email campaigns to increase segment engagement and drive measurable sales uplift. Collaborated with cross-functional teams to align campaign execution with business goals, and used performance metrics (page views, CTR, conversion rate, and CPA) to optimize continuously. Provided guidance on digital advertising best practices across channels and conducted market research to understand customer needs within e-commerce categories.

Digital Marketing Manager (Affiliate) at Reliance Entertainment (WWO) - Mumbai

April 1, 2017 - October 31, 2019

Developed and executed digital media plans across Entertainment/Brands, aligning purchases with strategic objectives. Built strategies for film promotions and events to maximize audience reach and engagement. Partnered with SSPs to design and launch campaigns with real-time performance monitoring to optimize ROI. Implemented continuous improvements using data analysis and customized reporting, improving transparency with partners. Drove measurable results including 5x revenue growth in affiliate ecosystem using CPS model innovation and strong STP revenue growth via incentivized sales channels.

Sr. Digital Marketing Manager (Affiliate) at Reliance Entertainment (WWO)

April 1, 2017 - October 31, 2019

Developed and executed digital media plans for film promotions and events, aligning purchases with strategic objectives and building audience reach through partnerships with SSPs. Launched and optimized affiliate campaigns using real-time performance monitoring and benchmark-based tactical adjustments. Produced customized data analysis and reporting for partner transparency, continuously refining cost-effectiveness of media spends. Drove major outcomes including 35M earned media impressions via influencer collaborations and digital PR, and scaled an affiliate ecosystem delivering ~5x revenue growth and ~500 daily flight bookings through CPS model innovation; also improved STP revenue by 36% via incentivized sales channels.

Digital Marketing Manager (Affiliate) at Reliance Entertainment (WWO)

April 1, 2017 - October 1, 2019

Developed and executed media plans for entertainment and brand segments, aligning media purchases with strategic objectives. Built digital marketing strategies for film promotions and events to maximize reach and audience engagement. Partnered with SSPs to design and launch affiliate campaigns, optimizing ROI using real-time performance monitoring and benchmark-based tactical adjustments. Produced customized reporting and analytics for partners to improve transparency and data-driven decision making, including cost-effectiveness measurement to refine spend. Scaled affiliate ecosystems to deliver 5x revenue growth and implemented CPS model innovation for high booking volumes; strengthened STP revenue growth via incentivized sales channels.

Sr. Media Executive at To The New - Mumbai

January 1, 2016 - February 28, 2017

Planned and executed cross-platform media campaigns across Facebook, YouTube, Instagram, and programmatic channels—maintaining ~4% CTR while reducing CPC through data-driven optimization. Directed celebrity live and app-install campaigns to lift traffic during live events and increase installs via targeted paid media. Delivered video campaigns with efficient CPV, maximizing views and engagement, and generated incremental revenue through branded content cross-sell on YouTube. Managed campaign performance using web analytics and landing-page optimization.

Sr. Media Executive at To The New (To The New - Mumbai)

January 1, 2016 - February 1, 2017

Planned and executed cross-platform campaigns across Facebook, YouTube, Instagram, and programmatic. Achieved strong CTR (around 4%) while reducing CPC through data-driven optimizations. Managed app-install and live-event celebrity campaigns, using Google Analytics and landing-page optimization to drive installs and traffic. Delivered high-impact video campaigns and measured incremental revenue from branded content cross-sell on YouTube.

Sr. Media Executive at To The New

January 1, 2016 - February 1, 2017

Planned and executed cross-platform performance campaigns (Facebook, YouTube, Instagram, programmatic) while improving efficiency (CTR maintained around 4%, CPC reduced via data-driven optimizations). Directed celebrity live and app-install campaigns to increase website traffic during live events and drive app installs using targeted paid media, landing-page optimization, and Google Analytics insights. Delivered video campaigns with strong CPV and scaled branded content monetization through YouTube cross-sell to generate incremental revenue. Managed multiple brand campaigns with an emphasis on analytics-led optimization and measurable commercial impact.

Digital Media Planner at Flying Cursor Interactive Pvt. Ltd - Mumbai

February 1, 2014 - September 30, 2015

Managed client social media accounts to ensure consistent brand voice and engagement across platforms. Assisted with media planning, budgeting, and reporting aligned to strategic objectives. Established performance benchmarks and optimized media costs and campaign efficiency. Led Online Reputation Management (ORM) and SMO initiatives to protect brand image and build a positive digital presence. Executed influencer marketing campaigns and used Google Analytics for performance tracking and insight-driven refinements.

Digital Media Planner at Flying Cursor Interactive Pvt. Ltd

February 1, 2014 - September 1, 2015

Managed client social media accounts and supported media planning, budget allocation, and reporting aligned to campaign goals. Monitored performance benchmarks and optimized media costs. Led Online Reputation Management (ORM) and Social Media Optimization (SMO) work to maintain brand image and engagement. Executed influencer marketing campaigns and supported SEO initiatives using analytics to drive ROI improvements.

Digital Media Planner at Flying Cursor Interactive Pvt. Ltd.

February 1, 2014 - September 1, 2015

Managed client social media accounts across platforms to maintain brand voice and engagement. Supported media planning, budgeting, and reporting aligned to strategic objectives. Established and monitored performance benchmarks to improve media cost efficiency. Led Online Reputation Management (ORM) and Social Media Optimization (SMO) efforts to protect brand reputation. Executed influencer marketing campaigns and leveraged Google Analytics for performance tracking and continuous optimization for ROI improvements.

SEO Associate at Brand Saloon - Mumbai

March 1, 2013 - November 30, 2013

Developed SEO plans for global clients by integrating content creation support, keyword research, and on-page optimization to improve rankings. Used tools such as SeoMoz and SemRush to identify opportunities and generate actionable insights. Achieved strong keyword performance for multiple client domains and independently set up/managed Google AdWords campaigns for lead acquisition efficiency.

SEO Associate at Brand Saloon

March 1, 2013 - November 1, 2013

Developed strategic SEO plans for global clients, including content creation, keyword research, and on-page optimization to improve rankings. Used tools such as SeoMoz and SEMrush to generate insights and drive actionable improvements. Achieved strong keyword performance (majority of targeted keywords ranking in top positions) across USA, UK, and UAE domains. Independently set up and managed Google AdWords campaigns to improve lead acquisition efficiency for client engagements.