Jason Batanskiy

Solely led all organic marketing across six social casino mobile apps, owning ASO and SEO strategy and execution. Drove $1,000,000+ annual organic revenue and top 100 category rankings. Scaled organic search and browse revenue for a launched app to $100,000+/month within six months. Led redesign and digital strategy for a games website, increasing organic traffic and improving keyword rankings while increasing App Store revenue from site-sourced users. Improved app store conversion rates via A/B testing and conversion rate optimization, producing creative briefs for screenshots, videos, Custom Product Pages, and icons.

Drove incremental organic downloads across App Store and Google Play via ASO strategy for real-money iGaming apps. Led conversion optimization across 10+ apps, writing creative briefs for screenshots, preview videos, and Custom Product Pages. Managed Apple Search Ads across 10+ apps with $3M+ monthly budget, optimizing keyword bidding and campaign structure to reduce CPI and improve performance. Partnered with App Review and Google Play Review teams to resolve policy issues and support launches/updates. Created in-app events to drive browse downloads and supported lifecycle marketing initiatives to increase rating submissions and manage app review response workflows.

Provided ASO strategy and execution for 150+ mobile apps, securing top category rankings for multiple client apps. Increased subscription revenue for a client from $500 to $10,000/month within three months by transitioning from ads to subscriptions, optimizing ASO metadata, A/B testing screenshots, and applying localization strategies. Optimized App Store and Google Play performance for app launches, helping subscriptions and in-app purchases exceed $100,000/month. Created data-driven design briefs for app store visuals and ran Product Page Optimization A/B tests. Managed Apple Search Ads PPC campaigns for 30+ apps using Custom Product Pages and keyword bidding to scale while reducing CPA. Improved rating velocity and review scores via targeted in-app messages and push notifications, and executed ASO localization across multiple languages.