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Organic mobile growth marketer specializing in App Store Optimization (ASO) and SEO, driving growth across 150+ apps. Proven results include generating 7-figure organic App Store revenue, improving keyword rankings and conversion rates, and securing top 100 category rankings on both the App Store and Google Play. Leads end-to-end app growth strategy—metadata, creatives, experiments, and performance marketing—while partnering cross-functionally to improve app store performance, policy compliance, and lifecycle funnels. Known for scaling organic revenue post-launch and optimizing store conversion through data-driven testing and iterative creative briefs.…Organic mobile growth marketer specializing in App Store Optimization (ASO) and SEO, driving growth across 150+ apps. Proven results include generating 7-figure organic App Store revenue, improving keyword rankings and conversion rates, and securing top 100 category rankings on both the App Store and Google Play. Leads end-to-end app growth strategy—metadata, creatives, experiments, and performance marketing—while partnering cross-functionally to improve app store performance, policy compliance, and lifecycle funnels. Known for scaling organic revenue post-launch and optimizing store conversion through data-driven testing and iterative creative briefs.

Jason Batanskiy

App Store Optimization Specialist, SEO Expert, Growth Marketer, +2

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Organic mobile growth marketer specializing in App Store Optimization (ASO) and SEO, driving growth across 150+ apps. Proven results include generating 7-figure organic App Store revenue, improving keyword rankings and conversion rates, and securing top 100 category rankings on both the App Store and Google Play. Leads end-to-end app growth strategy—metadata, creatives, experiments, and performance marketing—while partnering cross-functionally to improve app store performance, policy compliance, and lifecycle funnels. Known for scaling organic revenue post-launch and optimizing store conversion through data-driven testing and iterative creative briefs.…Organic mobile growth marketer specializing in App Store Optimization (ASO) and SEO, driving growth across 150+ apps. Proven results include generating 7-figure organic App Store revenue, improving keyword rankings and conversion rates, and securing top 100 category rankings on both the App Store and Google Play. Leads end-to-end app growth strategy—metadata, creatives, experiments, and performance marketing—while partnering cross-functionally to improve app store performance, policy compliance, and lifecycle funnels. Known for scaling organic revenue post-launch and optimizing store conversion through data-driven testing and iterative creative briefs.

Available to hire

Organic mobile growth marketer specializing in App Store Optimization (ASO) and SEO, driving growth across 150+ apps. Proven results include generating 7-figure organic App Store revenue, improving keyword rankings and conversion rates, and securing top 100 category rankings on both the App Store and Google Play.

Leads end-to-end app growth strategy—metadata, creatives, experiments, and performance marketing—while partnering cross-functionally to improve app store performance, policy compliance, and lifecycle funnels. Known for scaling organic revenue post-launch and optimizing store conversion through data-driven testing and iterative creative briefs.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

App Store Optimization / SEO Manager at Hard Rock Digital

May 1, 2024 - Present

Solely led all organic marketing across six social casino mobile apps, owning ASO and SEO strategy and execution. Drove $1,000,000+ annual organic revenue and top 100 category rankings. Scaled organic search and browse revenue for a launched app to $100,000+/month within six months. Led redesign and digital strategy for a games website, increasing organic traffic and improving keyword rankings while increasing App Store revenue from site-sourced users. Improved app store conversion rates via A/B testing and conversion rate optimization, producing creative briefs for screenshots, videos, Custom Product Pages, and icons.

Senior Associate, Digital Marketing at BetMGM

July 1, 2023 - April 1, 2024

Drove incremental organic downloads across App Store and Google Play via ASO strategy for real-money iGaming apps. Led conversion optimization across 10+ apps, writing creative briefs for screenshots, preview videos, and Custom Product Pages. Managed Apple Search Ads across 10+ apps with $3M+ monthly budget, optimizing keyword bidding and campaign structure to reduce CPI and improve performance. Partnered with App Review and Google Play Review teams to resolve policy issues and support launches/updates. Created in-app events to drive browse downloads and supported lifecycle marketing initiatives to increase rating submissions and manage app review response workflows.

Founder – Mobile App Marketing at Outrank Apps

February 1, 2022 - April 1, 2025

Provided ASO strategy and execution for 150+ mobile apps, securing top category rankings for multiple client apps. Increased subscription revenue for a client from $500 to $10,000/month within three months by transitioning from ads to subscriptions, optimizing ASO metadata, A/B testing screenshots, and applying localization strategies. Optimized App Store and Google Play performance for app launches, helping subscriptions and in-app purchases exceed $100,000/month. Created data-driven design briefs for app store visuals and ran Product Page Optimization A/B tests. Managed Apple Search Ads PPC campaigns for 30+ apps using Custom Product Pages and keyword bidding to scale while reducing CPA. Improved rating velocity and review scores via targeted in-app messages and push notifications, and executed ASO localization across multiple languages.

Growth Marketing Manager at Eyeware Tech SA.

July 1, 2021 - August 1, 2022

Crafted and optimized a growth marketing strategy across paid, earned, and owned channels for a head and eye-tracking consumer application. Increased DAU, MAU, stickiness ratio, app impressions, and unit downloads through integrated strategy spanning website SEO, ASO, media/influencer outreach, social channels, and web citations. Directed paid campaigns across multiple platforms including Google Ads and Apple Search Ads. Orchestrated PR around an AMD partnership during CES, resulting in coverage across major outlets. Implemented on-page SEO improvements (keywords, content, speed, metadata, schema, localization), and managed budget, OKRs, KPI dashboards, and weekly executive performance updates.

Founder at Kenlik Media, LLC

November 20, 2013 - July 1, 2021

Built and scaled a portfolio of blogs and digital properties, including acquiring existing sites and selling two properties for six-figure exits. Increased website revenue to $250,000 annually by overhauling design, marketing, operations, automation, and monetization strategy while managing a remote team of contractors.

Founder at Resume To Interviews

May 1, 2007 - December 1, 2014

Founded, built, and scaled an online career services company later sold for $250,000+. Served 5,500+ clients and increased average order value from $20 to $240 over seven years. Grew the business to six full-time staff by developing hiring strategy, marketing engine, social media presence, and internal operating systems.