Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior digital marketing and digital transformation leader with 15+ years’ enterprise experience delivering brand platforms, marketing automation, and platform-led change. Known for simplifying MarTech ecosystems, improving adoption, and translating data and AI into practical marketing outcomes. Effective across permanent leadership and interim engagements, aligning Marketing, IT, and Data to build sustainable, scalable capabilities. Strong track record embedding data and analytics into decision-making, driving SaaS adoption, and enabling AI workflows for content, reporting, and automation.…Senior digital marketing and digital transformation leader with 15+ years’ enterprise experience delivering brand platforms, marketing automation, and platform-led change. Known for simplifying MarTech ecosystems, improving adoption, and translating data and AI into practical marketing outcomes. Effective across permanent leadership and interim engagements, aligning Marketing, IT, and Data to build sustainable, scalable capabilities. Strong track record embedding data and analytics into decision-making, driving SaaS adoption, and enabling AI workflows for content, reporting, and automation.

Wade Baylis

AI Strategy Consultant, Marketing Automation Specialist, Digital Marketer, +5





Senior digital marketing and digital transformation leader with 15+ years’ enterprise experience delivering brand platforms, marketing automation, and platform-led change. Known for simplifying MarTech ecosystems, improving adoption, and translating data and AI into practical marketing outcomes. Effective across permanent leadership and interim engagements, aligning Marketing, IT, and Data to build sustainable, scalable capabilities. Strong track record embedding data and analytics into decision-making, driving SaaS adoption, and enabling AI workflows for content, reporting, and automation.…Senior digital marketing and digital transformation leader with 15+ years’ enterprise experience delivering brand platforms, marketing automation, and platform-led change. Known for simplifying MarTech ecosystems, improving adoption, and translating data and AI into practical marketing outcomes. Effective across permanent leadership and interim engagements, aligning Marketing, IT, and Data to build sustainable, scalable capabilities. Strong track record embedding data and analytics into decision-making, driving SaaS adoption, and enabling AI workflows for content, reporting, and automation.

Available to hire

Senior digital marketing and digital transformation leader with 15+ years’ enterprise experience delivering brand platforms, marketing automation, and platform-led change. Known for simplifying MarTech ecosystems, improving adoption, and translating data and AI into practical marketing outcomes.

Effective across permanent leadership and interim engagements, aligning Marketing, IT, and Data to build sustainable, scalable capabilities. Strong track record embedding data and analytics into decision-making, driving SaaS adoption, and enabling AI workflows for content, reporting, and automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Director | Enterprise Marketing Technology & Digital Transformation at JLL (Jones Lang LaSalle)

January 1, 2022 - January 1, 2026

Led enterprise marketing technology (SaaS focus) and digital capabilities across a complex multi-market organization, covering CRM, marketing automation, digital platforms, and data-driven marketing practices. Implemented and governed multiple SaaS products (including Sprinklr, Sprout, Hootsuite, Meltwater, BynD and Eloqua). Drove practical AI process enablement including AI audits, opportunity identification, strategy, governance, and guardrails; built/enabled AI workflows such as autonomous content pipelines and reporting/analytics automations. Acted as a senior bridge between Marketing, IT, Data, and external vendors to align platform strategy, integration, and governance with commercial goals. Owned marketing tech roadmap development including platform rationalization, capability uplift, and prioritization of high-value use cases. Embedded data and analytics into marketing decision-making to improve performance reporting, attribution, and executive visibility. Led digital transform