Wade Baylis

Led enterprise marketing technology (SaaS focus) and digital capabilities across a complex multi-market organization, covering CRM, marketing automation, digital platforms, and data-driven marketing practices. Implemented and governed multiple SaaS products (including Sprinklr, Sprout, Hootsuite, Meltwater, BynD and Eloqua). Drove practical AI process enablement including AI audits, opportunity identification, strategy, governance, and guardrails; built/enabled AI workflows such as autonomous content pipelines and reporting/analytics automations. Acted as a senior bridge between Marketing, IT, Data, and external vendors to align platform strategy, integration, and governance with commercial goals. Owned marketing tech roadmap development including platform rationalization, capability uplift, and prioritization of high-value use cases. Embedded data and analytics into marketing decision-making to improve performance reporting, attribution, and executive visibility. Led digital transform