AW

Amelia Warner

Available to hire

Senior Digital and Brand Designer with 10+ years’ experience creating brands, websites, digital products and scalable design systems for startups, consultancies and purpose-led organisations.

About

Senior Digital and Brand Designer with 10+ years’ experience creating brands, websites, digital products and scalable design systems for startups, consultancies and purpose-led organisations. Experienced across brand identity, UI design, responsive web design, campaigns and production design, with deep expertise in Figma and Adobe Creative Suite.

I design digital experiences with strong attention to detail, leveraging effective tools and workflows to streamline research, ideation and production—turning complex technical assessments into accessible, lead-generating experiences.

  • 10 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Government
  • Professional Services
  • Education
  • Travel & Hospitality
  • Retail
  • Non-Profit Organization
  • Software & Internet
  • Computers & Electronics
  • Other

Work experience

Senior Digital & Brand Designer · Present Digital Design Lead (freelance)Jan 2016 – Jan 2026 · 10 yrs 1 mo

Designed digital experiences and brand systems across brand identity, UI design, responsive web design, campaigns and production design. Built a scalable Figma design system, brand guidelines, tone of voice and a self-service brand portal. Led SEO-aligned website delivery using GA4 and Hotjar insights for ongoing improvements. Created digital-first campaign assets across social, editorial, presentations and web. Built an interactive circularity calculator to turn technical assessment into an accessible lead-generation tool with automated email journeys and CRM integration. Produced editorial reports, case studies and sales decks for government, corporate and community audiences. Integrated AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly) into research, ideation and production to improve creative efficiency while maintaining consistency.

Education· 9

BA (Hons) · London School of Design/Laeal (as written: Ae s Lae l an, Lo n o n)2000
· RMIT University2000
AI I is My Co-Pilot Reference · UK (as written: Loughborough University, UK)2000
· Australian Institute of Management2030 – 2026

Certifications and awards

Google / AI Copilot (reference mentioned: “AI is my Co-Pilot Reference available upon request”)2030 – 2026
WCAG accessibility (reference mentioned: “Figma Variables Accessibility (WCAG)”)2030 – 2026

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