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Organic social and email marketing leader with 8+ years driving multi-client strategies, content production, and platform-optimized campaigns across agency and in-house environments. Known for SEO-informed social planning, copywriting, and reporting that translate performance into growth. Achieved strong outcomes across Instagram and email—growing followers via keyword-led content strategy and delivering email campaigns with a 32.15% open rate, 4.15% CTR, and 0% unsubscribe rate. Experienced in influencer marketing, influencer/community engagement, and end-to-end brand visual systems.…Organic social and email marketing leader with 8+ years driving multi-client strategies, content production, and platform-optimized campaigns across agency and in-house environments. Known for SEO-informed social planning, copywriting, and reporting that translate performance into growth. Achieved strong outcomes across Instagram and email—growing followers via keyword-led content strategy and delivering email campaigns with a 32.15% open rate, 4.15% CTR, and 0% unsubscribe rate. Experienced in influencer marketing, influencer/community engagement, and end-to-end brand visual systems.

Simone Lewis

Social Media Manager, Content Strategist, Marketing Analyst, +1

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Organic social and email marketing leader with 8+ years driving multi-client strategies, content production, and platform-optimized campaigns across agency and in-house environments. Known for SEO-informed social planning, copywriting, and reporting that translate performance into growth. Achieved strong outcomes across Instagram and email—growing followers via keyword-led content strategy and delivering email campaigns with a 32.15% open rate, 4.15% CTR, and 0% unsubscribe rate. Experienced in influencer marketing, influencer/community engagement, and end-to-end brand visual systems.…Organic social and email marketing leader with 8+ years driving multi-client strategies, content production, and platform-optimized campaigns across agency and in-house environments. Known for SEO-informed social planning, copywriting, and reporting that translate performance into growth. Achieved strong outcomes across Instagram and email—growing followers via keyword-led content strategy and delivering email campaigns with a 32.15% open rate, 4.15% CTR, and 0% unsubscribe rate. Experienced in influencer marketing, influencer/community engagement, and end-to-end brand visual systems.

Available to hire

Organic social and email marketing leader with 8+ years driving multi-client strategies, content production, and platform-optimized campaigns across agency and in-house environments. Known for SEO-informed social planning, copywriting, and reporting that translate performance into growth.

Achieved strong outcomes across Instagram and email—growing followers via keyword-led content strategy and delivering email campaigns with a 32.15% open rate, 4.15% CTR, and 0% unsubscribe rate. Experienced in influencer marketing, influencer/community engagement, and end-to-end brand visual systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Specialist & Email Marketing Specialist at Digital Aspect Marketing Agency

January 1, 2024 - Present

Built and executed e-commerce email campaigns that outperformed industry benchmarks with a 32.15% open rate and 4.15% CTR while maintaining a 0% unsubscribe rate across all sends. Applied audience segmentation and audience-first messaging to sustain unsubscribe performance. Wrote platform-tailored copy and produced organic social graphics and paid ad creative for multiple agency clients simultaneously, delivering platform-optimized assets under concurrent deadlines. Integrated AI tools (ChatGPT, Gemini) into ad creative and copywriting workflows to accelerate ideation and iteration.

Global Marketing Specialist at NORR

January 1, 2022 - December 31, 2023

Grew Instagram following by 10% year-over-year in 12 months by leading audience, keyword, and hashtag research (SEMrush, Google Keyword Planner) and translating findings into platform-specific content strategy. Directed social content strategy across multiple AEC sectors internationally, adjusting approach in response to algorithm shifts and audience behavior data. Owned pre-publication content review and quality control, ensuring alignment with sector brand voice and campaign objectives across all markets.

Founder & Social Media Manager — Freelance at Indom Agency

January 1, 2021 - Present

Independently operated a freelance social media practice for 5+ small-to-mid-size business clients, running concurrently alongside full-time agency positions. Owned strategy, content calendars, and visual identity development across Instagram, Facebook, and TikTok for each client brand. Led paid ad creative and organic content from brief through final asset, aligning copy and design with each client's audience and growth goals. Designed end-to-end brand visual systems (logo suites, colour palettes, and social-ready asset libraries) used across client digital channels.

Content Marketing Coordinator at The Brand Factory

January 1, 2020 - December 31, 2022

Built and managed content calendars and social strategy for multiple client accounts concurrently, partnering with account executives to align content with campaign goals. Produced campaign visuals and social content (Canva, Photoshop, Illustrator, Lightroom, After Effects) across organic and paid formats. Monitored and moderated audience engagement for 5+ client accounts, sustaining an active community presence and supporting brand recognition. Designed platform-specific strategies per client to expand reach across Instagram, Facebook, and additional channels.

Social Media Coordinator at Guidelines Advertising Inc.

January 1, 2019 - December 31, 2020

Built and managed content calendars for 5+ client accounts, keeping publishing schedules aligned with campaign timelines. Produced social and campaign graphics (Photoshop, Illustrator, After Effects, Adobe XD) across organic and paid formats. Moderated community engagement across client platforms, sustaining brand presence between campaign bursts.

Social Media Coordinator at Caforia.com

January 1, 2018 - December 31, 2019

Owned social strategy and channel management end-to-end, producing written and visual content across website, email, and social. Built content calendars governing posting cadence and content optimization across platforms. Built influencer relationships that extended campaign reach and supported follower growth and audience acquisition.