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Over 11 years of experience driving product revenue and growth across mobile, app, and web marketing. I specialize in user acquisition, re-engagement, brand management, and CRO, with strong product-ops and partnership-development skills. I’ve managed monthly marketing budgets of ~1.5 crore, consistently improving ROI by optimizing costs across channels. I’m hands-on with attribution, analytics setup, tool integrations, and funnel structuring—delivering targets reliably even under pressure.…Over 11 years of experience driving product revenue and growth across mobile, app, and web marketing. I specialize in user acquisition, re-engagement, brand management, and CRO, with strong product-ops and partnership-development skills. I’ve managed monthly marketing budgets of ~1.5 crore, consistently improving ROI by optimizing costs across channels. I’m hands-on with attribution, analytics setup, tool integrations, and funnel structuring—delivering targets reliably even under pressure.

Neha Pattebahadur

Digital Marketer, Performance Marketer, Affiliate Marketer, +2

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Over 11 years of experience driving product revenue and growth across mobile, app, and web marketing. I specialize in user acquisition, re-engagement, brand management, and CRO, with strong product-ops and partnership-development skills. I’ve managed monthly marketing budgets of ~1.5 crore, consistently improving ROI by optimizing costs across channels. I’m hands-on with attribution, analytics setup, tool integrations, and funnel structuring—delivering targets reliably even under pressure.…Over 11 years of experience driving product revenue and growth across mobile, app, and web marketing. I specialize in user acquisition, re-engagement, brand management, and CRO, with strong product-ops and partnership-development skills. I’ve managed monthly marketing budgets of ~1.5 crore, consistently improving ROI by optimizing costs across channels. I’m hands-on with attribution, analytics setup, tool integrations, and funnel structuring—delivering targets reliably even under pressure.

Available to hire

Over 11 years of experience driving product revenue and growth across mobile, app, and web marketing. I specialize in user acquisition, re-engagement, brand management, and CRO, with strong product-ops and partnership-development skills.

I’ve managed monthly marketing budgets of ~1.5 crore, consistently improving ROI by optimizing costs across channels. I’m hands-on with attribution, analytics setup, tool integrations, and funnel structuring—delivering targets reliably even under pressure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

Work Experience

Co-Owner/Founder at XING NEP Private Limited

September 1, 2023 - June 1, 2026

Oversaw compliance, production, recruitment, design, merchandise closure, sales, revenue, and marketing to ensure operational effectiveness. Executed product placements on online marketplaces including Shopsy, Flipkart, and Meesho. Owned product costing and channel-wise analysis to drive profitability and cost optimization. Coordinated essential cross-team activities to maintain seamless operations.

Individual Contributor – Marketing (XING Kids) at M2P Solutions Private Limited

August 1, 2021 - October 1, 2023

Scaled the apparel product from zero to 10X revenue during tenure by building and structuring product funnels and running marketing across ad networks and external advertising/branding services. Worked on pre-launch, re-launch, and post-launch stages; collaborated with the founding team to optimize customer acquisition strategies. Led CRO alongside the product team and developed a digital KYC strategy with banks using a surrogate program, including tool and platform integrations and partnerships with aggregators, distribution networks, and individual platforms.

Project Manager – Performance Marketing at Class 21A Technologies Private Limited

April 1, 2020 - July 1, 2020

Drove traffic growth through user acquisition campaigns across platforms while working on marketing and user funnels to improve conversion rates. Built attribution and analytics by setting up tools and tracking events. Developed and implemented promotional strategies for internal and external audiences, and planned/integrated third-party partnerships across product variants within the brand. Coordinated across product, content, design, tech, and external media houses.

Digital Marketing Manager – Affiliate at Testbook Edu Solutions Pvt Ltd

April 1, 2018 - August 1, 2019

Owned the affiliate channel with 20+ partners (foreign and Indian) for Testbook across app, web, and m-site. Improved acquisition and scaled channel performance by ~70% in the first month through new strategies and revamped processes based on user behavior and market needs. Planned promotions for offerings such as test series pass and live/video classes. Managed campaign planning and budget execution with cross-functional coordination (product, content marketing, design, tech, and external media). Conducted sales and performance analysis (gross/net, cohorts, retention, channel performance) and handled martech work such as tool integrations, event customization, and setups.

Media Planner at Visage Lines Personal Care Pvt Ltd

January 1, 2018 - February 1, 2018

Planned marketing spends across online, offline, and ecommerce channels. Conducted trend analysis across paid channels (Google Ads, Facebook, print/offline retail, alliances, ATL/BTL) to inform strategic planning. Set up affiliate as a new performance channel end-to-end (integration to optimization). Developed engagement campaigns across website and mobile site to improve the customer journey, and coordinated with external media houses and agencies for design and project deliverables. Managed spends with ROI focus unit-wise.

Assistant Manager – Digital Marketing at REBEL FOODS (Bombay-based brands including Faasos, etc.)

July 1, 2015 - October 1, 2017

Built business growth through paid channels and partnerships with mobile/desktop ad services, DSPs, and direct publishers to expand brand visibility. Managed Google Ads and broader advertising performance including search, display, UAC, PLA, retargeting, sponsor ads, and native/video campaigns. Ran network/affiliate campaigns on CPI/CPA/CPR/CPL/CPV/CPC metrics and performed explicit performance analysis to enable scaling with effective costs. Executed cohort-based email/SMS promotional campaigns and supported launches (including Sweet Truth) with store listing, packaging, and app/platform integrations (Faasos, Foodpanda, Zomato, Swiggy), coordinating promotions across digital, search, alliances, mailers, and SMS. Handled complete campaign and business partnership lifecycle including finance settlement.

Content Management Manager at Indian Cookery.com Pvt Ltd

June 1, 2014 - February 1, 2015

Managed and proofread content and advertisements for web properties to improve user engagement. Updated social media plans and content with editorial and internal teams to increase audience reach. Coordinated with editorial teams, advertising agencies, and vendors. Managed daily order processing for timely fulfillment while reviewing feedback and resolving complaints to improve customer satisfaction.

Research Interviewer at Focus Suits Pvt Ltd (via Majestic Market Research Services Pvt Ltd)

April 1, 2014 - May 1, 2014

Conducted product surveys by interviewing medical professionals (primarily doctors) using internal tools (e.g., Catty) to gather insights. Updated data records and performed product reviews to support quality assurance. Produced market insights used for strategic decision-making.