Neha Pattebahadur

Oversaw compliance, production, recruitment, design, merchandise closure, sales, revenue, and marketing to ensure operational effectiveness. Executed product placements on online marketplaces including Shopsy, Flipkart, and Meesho. Owned product costing and channel-wise analysis to drive profitability and cost optimization. Coordinated essential cross-team activities to maintain seamless operations.

Scaled the apparel product from zero to 10X revenue during tenure by building and structuring product funnels and running marketing across ad networks and external advertising/branding services. Worked on pre-launch, re-launch, and post-launch stages; collaborated with the founding team to optimize customer acquisition strategies. Led CRO alongside the product team and developed a digital KYC strategy with banks using a surrogate program, including tool and platform integrations and partnerships with aggregators, distribution networks, and individual platforms.

Drove traffic growth through user acquisition campaigns across platforms while working on marketing and user funnels to improve conversion rates. Built attribution and analytics by setting up tools and tracking events. Developed and implemented promotional strategies for internal and external audiences, and planned/integrated third-party partnerships across product variants within the brand. Coordinated across product, content, design, tech, and external media houses.