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Digital Designer with 8+ years specialising in digital experiences, CRM, and UI design systems (11+ years total industry experience). I enjoy turning complex briefs into simple, accessible, high-impact touchpoints through system-level thinking, strong visual craft, and close collaboration with developers and cross-functional teams. I lead design system initiatives, create data-driven campaign work (including A/B testing and CRM/EDM development), and improve design-to-development workflows. I’m also actively learning how to apply AI to elevate digital output and streamline the design process.…Digital Designer with 8+ years specialising in digital experiences, CRM, and UI design systems (11+ years total industry experience). I enjoy turning complex briefs into simple, accessible, high-impact touchpoints through system-level thinking, strong visual craft, and close collaboration with developers and cross-functional teams. I lead design system initiatives, create data-driven campaign work (including A/B testing and CRM/EDM development), and improve design-to-development workflows. I’m also actively learning how to apply AI to elevate digital output and streamline the design process.

Kavita Kumar Sharma

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Digital Designer with 8+ years specialising in digital experiences, CRM, and UI design systems (11+ years total industry experience). I enjoy turning complex briefs into simple, accessible, high-impact touchpoints through system-level thinking, strong visual craft, and close collaboration with developers and cross-functional teams. I lead design system initiatives, create data-driven campaign work (including A/B testing and CRM/EDM development), and improve design-to-development workflows. I’m also actively learning how to apply AI to elevate digital output and streamline the design process.…Digital Designer with 8+ years specialising in digital experiences, CRM, and UI design systems (11+ years total industry experience). I enjoy turning complex briefs into simple, accessible, high-impact touchpoints through system-level thinking, strong visual craft, and close collaboration with developers and cross-functional teams. I lead design system initiatives, create data-driven campaign work (including A/B testing and CRM/EDM development), and improve design-to-development workflows. I’m also actively learning how to apply AI to elevate digital output and streamline the design process.

Available to hire

Digital Designer with 8+ years specialising in digital experiences, CRM, and UI design systems (11+ years total industry experience). I enjoy turning complex briefs into simple, accessible, high-impact touchpoints through system-level thinking, strong visual craft, and close collaboration with developers and cross-functional teams.

I lead design system initiatives, create data-driven campaign work (including A/B testing and CRM/EDM development), and improve design-to-development workflows. I’m also actively learning how to apply AI to elevate digital output and streamline the design process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Designer (IAG NZ—12 month contract) at IAG NZ

January 1, 2026 - Present

Led the AMI digital communications design system initiative by establishing the first-ever Figma UI component library, shifting the team away from manual builds to assembling emails in minutes. Collaborated closely with developers to implement scalable templates in Braze. Designed high-impact, data-driven digital campaigns and EDMs for AMI and State using customer insights to personalise experiences and improve acquisition and retention. Delivered end-to-end digital projects under tight deadlines, partnering with Senior Copywriters to A/B test designs and present strategic, user-focused solutions to stakeholders. Introduced Bannerify to automate resizing of designs across multiple screen sizes and formats, reducing manual resizing and accelerating production.

Senior Designer at IAG NZ

January 1, 2026 - Present

Led the design system initiative for AMI digital communications by establishing its first-ever Figma UI component library, enabling faster email assembly and collaborating with developers to implement scalable templates in Braze. Designed data-driven digital campaigns and EDMs for AMI and State using customer insights to personalise experiences and improve acquisition and retention. Delivered end-to-end digital projects under tight deadlines, partnering with senior copywriters to A/B test designs and present strategic, user-focused solutions to stakeholders. Introduced Bannerify to enable automated resizing of designs across multiple screen sizes and formats, reducing manual resizing effort and speeding production.

Senior Digital Designer at Woolworths Group NZ

May 1, 2021 - December 1, 2025

Created and maintained Digital Asset Guidelines to ensure design consistency across all digital channels for internal teams and agency partners. Collaborated with UX and content teams on A/B testing to increase add-to-cart conversions by 5–10%. Designed and rolled out a multi-channel campaign for the Disney Discs collectible program, including landing pages and digital assets that generated 308,972 page views and 41,515 add-to-carts. Applied the Double Diamond process to campaign and product projects, reducing redesign cycles by ~12%. Expanded the design system and improved design-to-development handoff, reducing turnaround time by ~15%. Improved accessibility across digital products to make experiences easier for all customers.

Digital Designer at Laybuy

July 1, 2019 - May 1, 2021

Increased campaign engagement by 20% by developing creative concepts and digital assets for email, social, and web across NZ, Australia, and the UK. Cut design iteration time by ~8% by creating mood boards that aligned stakeholders and designers early. Partnered with the Social Media Manager and Animator to storyboard Instagram and Facebook content, speeding production and creating posts that resonated with audiences. Strengthened brand recognition by keeping visual communication consistent and polished across digital channels.

Experience Designer at AKQA

October 1, 2018 - May 1, 2019

Improved Trustpower’s onboarding experience by designing high-fidelity wireframes with detailed interactions and clear UI documentation for developers. Built reusable UI assets and components for Trustpower and Tourism Fiji design systems, reducing inconsistencies across products by ~30% in collaboration with a Senior UI Designer. Worked with stakeholders in design briefings to clarify goals and requirements, ensuring deliverables aligned with both user needs and business objectives.

Digital Designer at Colenso BBDO

March 1, 2018 - October 1, 2018

Increased Spark Jump sign-ups by ~10% by designing a user journey tailored for families and potential partners. Delivered end-to-end UX solutions across multiple projects for Spark and BNZ, improving overall user experience. Kept projects on track by collaborating with stakeholders to define goals, requirements, and deliverables. Created storyboard illustrations and animation documentation for a Spark IoT Network TVC to support smoother production for the wider team.

Graphic Designer at Bauer Media

August 1, 2011 - December 1, 2016

Designed engaging visuals for publications including Your Home & Garden, Fashion Quarterly, Metro, and North & South, helping content connect with diverse audiences. Collaborated with writers, editors, and photographers to ensure design supported editorial storytelling and enhanced reader experience. Managed file preparation for print and digital, keeping projects on spec and on schedule.

Graphic Designer at NZME

March 1, 2009 - August 1, 2011

Conceptualised and executed end-to-end advertising campaigns and social media artwork for premium clients, translating complex briefs into high-impact visuals. Partnered with the advertising team on strategic client proposals while maintaining strict alignment with NZME’s brand guidelines.