Anran Zhu

Developed 30+ technical B2B content pieces optimized for SEO and LLM visibility (e.g., customer case studies and product launches), achieving multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key commercial growth opportunity, optimized customer segmentation and automation flows in Klaviyo, and led an attributed £59k revenue campaign from near-zero baseline. Analysed customer, marketing, and e-commerce performance using R, GA4, Shopify, Meta Ads, and LinkedIn to inform strategy across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.

Developed 30+ technical B2B content assets optimized for SEO and LLM visibility, including customer case studies and product launches, achieving multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key growth lever, optimized segmentation and Klaviyo automation flows, and led a campaign generating £59k in attributed revenue compared with virtually no prior revenue. Analyzed customer, marketing, and e-commerce performance using R, GA4, Shopify, and Meta/LinkedIn ads to inform strategy across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.

Developed 30+ technical B2B content pieces optimized for SEO and LLM visibility, including customer case studies and product launches; secured multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key growth lever; optimized customer segmentation and Klaviyo automation flows, leading to an attributed campaign revenue of £59k compared with near-zero baseline. Used R, GA4, Shopify and Meta Ads/LinkedIn to analyze customer and marketing performance, identifying opportunities across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.