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B2B growth marketer with an MSc in Business Analytics and 2+ years of experience across SaaS, enterprise drone technology, and life sciences. I use data analysis to identify commercial opportunities, improve customer acquisition and retention, and drive measurable business growth. I partner with cross-functional teams to translate technical concepts into clear business value—building SEO- and LLM-visible content, optimising lifecycle and automation flows, and running analytics-led campaigns across channels such as email, PPC, and paid social.…B2B growth marketer with an MSc in Business Analytics and 2+ years of experience across SaaS, enterprise drone technology, and life sciences. I use data analysis to identify commercial opportunities, improve customer acquisition and retention, and drive measurable business growth. I partner with cross-functional teams to translate technical concepts into clear business value—building SEO- and LLM-visible content, optimising lifecycle and automation flows, and running analytics-led campaigns across channels such as email, PPC, and paid social.

Anran Zhu

Growth Marketer, Digital Marketer, SEO Expert, +6

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B2B growth marketer with an MSc in Business Analytics and 2+ years of experience across SaaS, enterprise drone technology, and life sciences. I use data analysis to identify commercial opportunities, improve customer acquisition and retention, and drive measurable business growth. I partner with cross-functional teams to translate technical concepts into clear business value—building SEO- and LLM-visible content, optimising lifecycle and automation flows, and running analytics-led campaigns across channels such as email, PPC, and paid social.…B2B growth marketer with an MSc in Business Analytics and 2+ years of experience across SaaS, enterprise drone technology, and life sciences. I use data analysis to identify commercial opportunities, improve customer acquisition and retention, and drive measurable business growth. I partner with cross-functional teams to translate technical concepts into clear business value—building SEO- and LLM-visible content, optimising lifecycle and automation flows, and running analytics-led campaigns across channels such as email, PPC, and paid social.

Available to hire

B2B growth marketer with an MSc in Business Analytics and 2+ years of experience across SaaS, enterprise drone technology, and life sciences. I use data analysis to identify commercial opportunities, improve customer acquisition and retention, and drive measurable business growth.

I partner with cross-functional teams to translate technical concepts into clear business value—building SEO- and LLM-visible content, optimising lifecycle and automation flows, and running analytics-led campaigns across channels such as email, PPC, and paid social.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Content and Digital Growth Executive at heliguy™

March 1, 2026 - June 1, 2026

Developed 30+ technical B2B content pieces optimized for SEO and LLM visibility (e.g., customer case studies and product launches), achieving multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key commercial growth opportunity, optimized customer segmentation and automation flows in Klaviyo, and led an attributed £59k revenue campaign from near-zero baseline. Analysed customer, marketing, and e-commerce performance using R, GA4, Shopify, Meta Ads, and LinkedIn to inform strategy across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.

Content and Digital Growth Executive at heliguy ™

March 1, 2026 - June 1, 2026

Developed 30+ technical B2B content assets optimized for SEO and LLM visibility, including customer case studies and product launches, achieving multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key growth lever, optimized segmentation and Klaviyo automation flows, and led a campaign generating £59k in attributed revenue compared with virtually no prior revenue. Analyzed customer, marketing, and e-commerce performance using R, GA4, Shopify, and Meta/LinkedIn ads to inform strategy across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.

Content and Digital Growth Executive at heliguy™

March 1, 2025 - June 1, 2025

Developed 30+ technical B2B content pieces optimized for SEO and LLM visibility, including customer case studies and product launches; secured multiple #1 Google rankings and sustained organic traffic growth. Identified email marketing as a key growth lever; optimized customer segmentation and Klaviyo automation flows, leading to an attributed campaign revenue of £59k compared with near-zero baseline. Used R, GA4, Shopify and Meta Ads/LinkedIn to analyze customer and marketing performance, identifying opportunities across SEO, PPC, retention, lifecycle marketing, and conversion rate optimization.

Marketing Specialist at Binocular Vision (Shanghai) Co., Ltd.

September 1, 2022 - September 1, 2024

Created multilingual digital marketing content and managed the company WordPress website, increasing social followers from 1k to 5k and growing organic traffic by 140% through SEO, UX improvements, and basic HTML/CSS. Developed marketing proposals and localisation strategies for international bioinformatics SaaS providers, translating complex technical products into clear, market-ready messaging for the Chinese audience.

Digital Marketing Intern at Abcam (Shanghai) Trading Co., Ltd.

March 1, 2022 - June 1, 2022

Supported B2B content development and email marketing campaigns using Oracle Eloqua, including audience segmentation, email design, and customer journey automation. Conducted competitor analysis and supported A/B testing to enable data-driven optimization of digital marketing performance.