Available to hire
I’m a digital creator and UGC creator with a community of 1.5M+ across Instagram and TikTok. My content focuses on fashion, beauty, lifestyle, and travel—clean visuals, strong storytelling, and relatable everyday moments.
Alongside my main account (@rachelbaelin), I run @officialbaelin where I share practical insights on social media growth, going viral, and building a personal brand online. I’ve partnered with global brands in fashion, beauty, luxury, and tech, creating performance-driven creative that looks beautiful and connects.
Experience Level
Language
English
Fluent
Work Experience
TikTok Influencer at Self-employed
January 1, 2020 - PresentCreates content for TikTok and builds audience growth. Amassed a following of 107K followers on TikTok under @rachelbaelin.
TikTok Influencer
January 1, 2020 - PresentGrew and maintains a TikTok presence (107K followers) by creating fashion, beauty, lifestyle, and storytelling content tailored for performance and engagement. Produces repeatable content formats and experiments to understand what resonates with audiences.
Instagram Influencer at Self-employed
January 1, 2016 - PresentCreates content and grows a fashion/beauty/lifestyle audience on Instagram. Amassed 1.1M+ followers on Instagram under @rachelbaelin.
Self-employed Influencer at Self-employed
January 1, 2016 - PresentBuilt and manages a global digital brand across Instagram, TikTok, and other social platforms with a combined audience of 1.4M+ followers. Specializes in cinematic fashion, luxury travel, lifestyle, and storytelling content. Creates brand campaigns and social media strategies, including audience growth, content marketing, creative direction, and influencer partnerships. Also creates educational content and digital resources to help aspiring creators with Instagram growth, virality, and monetization.
Instagram Influencer
January 1, 2016 - PresentGrew and maintains an Instagram presence (1.1M+ followers) centered on cinematic fashion, luxury travel, beauty, and lifestyle storytelling. Produces high-quality, clean-visual content designed to drive engagement and build long-term audience loyalty.
Self-employed Influencer
January 1, 2016 - PresentBuilt and manages a global digital brand across Instagram, TikTok, and other social platforms with 1.4M+ combined followers. Focuses on cinematic fashion, luxury travel, lifestyle, and storytelling content. Partners with brands in beauty, fashion, hospitality, and technology, handling social media strategy, audience growth, content marketing, creative direction, and influencer partnerships. Also creates creator-focused educational content covering Instagram growth, virality, and monetization, plus digital resources for aspiring creators.
Education
Digital Marketing at Bellevue College
January 1, 2018 - January 1, 2021Digital Marketing at Bellevue College
January 1, 2018 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Travel & Hospitality, Retail
Experience Level
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