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Graphic designer and UX/UI designer with experience in editorial design, visual communication, and content creation. Skilled at transforming complex information into clear, user-centered, and visually engaging solutions, following corporate brand guidelines. Detail-oriented and organized professional, experienced in developing branding and digital content, conducting user research and usability testing, and delivering high-quality design assets across print and digital channels.…Graphic designer and UX/UI designer with experience in editorial design, visual communication, and content creation. Skilled at transforming complex information into clear, user-centered, and visually engaging solutions, following corporate brand guidelines. Detail-oriented and organized professional, experienced in developing branding and digital content, conducting user research and usability testing, and delivering high-quality design assets across print and digital channels.

Paula Parra Granda

Graphic Designer, Art Director, Packaging Designer, +1

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Graphic designer and UX/UI designer with experience in editorial design, visual communication, and content creation. Skilled at transforming complex information into clear, user-centered, and visually engaging solutions, following corporate brand guidelines. Detail-oriented and organized professional, experienced in developing branding and digital content, conducting user research and usability testing, and delivering high-quality design assets across print and digital channels.…Graphic designer and UX/UI designer with experience in editorial design, visual communication, and content creation. Skilled at transforming complex information into clear, user-centered, and visually engaging solutions, following corporate brand guidelines. Detail-oriented and organized professional, experienced in developing branding and digital content, conducting user research and usability testing, and delivering high-quality design assets across print and digital channels.

Available to hire

Graphic designer and UX/UI designer with experience in editorial design, visual communication, and content creation. Skilled at transforming complex information into clear, user-centered, and visually engaging solutions, following corporate brand guidelines.
Detail-oriented and organized professional, experienced in developing branding and digital content, conducting user research and usability testing, and delivering high-quality design assets across print and digital channels.

Skills

Branding

Social Media Design

Editorial Illustration

Poster

Experience Level

Branding

Expert

Social Media Design

Expert

Editorial Illustration

Intermediate

Poster

Intermediate

Infographic

Intermediate

Language

Spanish; Castilian

Fluent

English

Beginner

Work Experience

Graphic Designer at MAIJA Breadshop

January 1, 2026 - Present

Developed and managed MAIJA Breadshop visual identity. Designed advertising materials, packaging, printed assets, and social media content. Produced videos and designed flyers, adapting branding across multiple communication channels.

Graphic Designer at Sexy Locuras

January 1, 2025 - January 1, 2026

Led complete packaging re-design for the brand. Conducted visual research and target audience analysis. Developed the conceptual proposal, structural design, and final die-cut template. Optimized print-ready artwork, ensuring functionality, aesthetics, and adaptation to product requirements.

Junior UX/UI Designer at Universidad de Cuenca (UCuenca Press)

January 1, 2025 - Present

Conducted user research, usability testing, and journey mapping. Designed wireframes and interactive prototypes in Figma. Led the website redesign project, delivering UX documentation and the final prototype.

Freelance Graphic Designer

January 1, 2024 - Present

Developed dossiers, press kits, institutional reports, and presentations. Designed and laid out digital and printed editorial publications. Prepared final artwork, maintained technical standards, and managed print production files. Created packaging and graphic materials and produced visual assets aligned with brand identities.

Junior Graphic Designer at Jaque Mate Agencia de Marketing y Publicidad

January 1, 2024 - January 1, 2025

Managed 11 brands simultaneously, creating visual content including graphic design and video. Developed marketing campaigns, including 2024 Christmas campaigns for Plaza Europa, Álika, Nexén, among others. Ensured visual consistency, high-quality deliverables, and on-time project completion. Contributed to increased engagement and brand visibility on social media.