Available to hire
Performance marketer and Meta media buyer with 5+ years scaling paid acquisition across e-commerce/DTC, local services, and high-ticket B2B brands in the US, UK, Canada, and Europe. Hands-on founder/lead media buyer at DevDot, managing six-figure budgets and building full-funnel Meta strategies with creative testing and conversion-focused funnel execution.
I combine structured TOF/MOF/BOF frameworks with AI-assisted creative direction and marketing workflow automation to sustain performance during aggressive scaling—delivering strong ROAS and efficient lead costs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Performance Marketing (Paid Acquisition) - Client Work at Zeni.ai
January 1, 2025 - December 31, 2025Built region-segmented B2B lead generation campaigns for a SaaS business and scaled winning creatives. Generated 166 qualified B2B leads at $9.48 CPL on $1,574 spend.
Performance Marketing (Paid Acquisition) - Client Work at AI Product Strategy Certification
January 1, 2025 - January 1, 2026Generated 15 enrollments of a $2,500 certification (~$37,500 revenue) on roughly $6,800 spend via LinkedIn Ads. Ran 18 campaigns including LinkedIn Message Ads, targeting senior PMs and tech leaders; achieved a 47.45% open rate across 14,624 sends.
Performance Marketing (Paid Acquisition) - Client Work at Shalon Clarke Group
January 1, 2025 - December 31, 2025Executed property lead generation across multiple listings, optimizing for low acquisition costs and strong engagement. Generated 558 buyer and seller leads at $2.33 CPL on $1,302 spend, with a 15.42% CTR and $0.09 CPC across 6+ property listings.
Performance Marketing (Paid Acquisition) - Client Work at Platinum Heating & Cooling
January 1, 2025 - December 31, 2025Delivered pre-qualified HVAC leads using multi-step qualification forms and combined ABO/CBO testing. Achieved 103+ pre-qualified HVAC leads with CPL of $25.46, optimizing toward lead-to-appointment and lead-to-sale signals.
Performance Marketing (Paid Acquisition) - Client Work at Safe and Green Florida
January 1, 2025 - December 31, 2025Generated qualified home service leads at scale by targeting Florida homeowners with structured Meta campaigns. Produced 2,654 qualified leads in 90 days at $12.96 CPL on $34.4K spend while maintaining CPL stability during aggressive scaling.
Performance Marketing (Paid Acquisition) - Client Work at EBO2 Therapy
January 1, 2025 - December 31, 2025Built and optimized HIPAA-compliant lead ad campaigns and automated confirmation flows for therapy services to reduce no-shows and increase consultation bookings. Generated 150+ consultations in 30 days from 250+ high-intent leads at $14–$15 CPL.
Media Buyer (B2B SaaS Lead Gen) at Zeni.ai
January 1, 2025 - December 31, 2025Generated 166 qualified B2B leads at $9.48 CPL on $1,574 spend. Built region-segmented campaigns and scaled winning creative.
Media Buyer (LinkedIn Ads) at AI Product Strategy Certification
January 1, 2025 - January 1, 2026Drove 15 enrollments of a $2,500 certification (~$37,500 revenue, 5.5x ROAS) on roughly $6,800 spend via LinkedIn Ads. Ran 18 campaigns including LinkedIn Message Ads with a 47.45% open rate across 14,624 sends, targeting senior PMs and tech leaders.
Performance Marketing (Real Estate Lead Gen) at Shalon Clarke Group
January 1, 2025 - December 31, 2025Generated 558 buyer and seller leads at $2.33 CPL (90–95% below industry average) on $1,302 spend. Achieved 15.42% CTR and $0.09 CPC across 6+ property listings.
Performance Marketing (HVAC Lead Gen) at Platinum Heating & Cooling
January 1, 2025 - December 31, 2025Delivered 103+ pre-qualified HVAC leads at $25.46 CPL. Used multi-step qualification forms and combined ABO/CBO testing, optimizing toward lead-to-appointment and lead-to-sale.
Performance Marketing (Lead Generation) at Safe and Green Florida
January 1, 2025 - December 31, 2025Generated 2,654 qualified leads in 90 days on $34.4K spend. Reached 220,880 Florida homeowners while keeping CPL stable throughout aggressive scaling.
Performance Marketing (Lead Generation) at EBO2 Therapy
January 1, 2025 - December 31, 2025Generated 150+ consultations in 30 days from 250+ high-intent leads. Achieved $14–$15 CPL using HIPAA-compliant lead ads and automated confirmation flows that reduced no-shows.
Performance Marketing (Paid Acquisition) - Client Work at Men’s Health Clinic (P-Shot)
January 1, 2024 - January 1, 2025Ran inbound and targeted lead generation campaigns for a private men’s health clinic. Drove 152 patient leads at £1.69 CPL on an inbound campaign, plus targeted P-Shot lead generation at £9.60 CPL.
Performance Marketing (Paid Acquisition) - Client Work at Dolce Medical Spas
January 1, 2024 - January 1, 2025Scaled Meta paid acquisition for a 10-location med spa chain using per-location campaign architecture to improve appointment volume and cost efficiency. Achieved 48% lower cost per appointment and 3.2x booking volume within 60 days, including 4.7x ROAS on cold traffic with CPAs as low as $8.09.
Performance Marketing (Inbound + Lead Gen) at Men’s Health Clinic (P-Shot)
January 1, 2024 - January 1, 2025Drove 152 patient leads at £1.69 CPL via an inbound campaign. Also ran targeted P-Shot lead generation at £9.60 CPL.
Media Buyer / Performance Marketing at Dolce Medical Spas
January 1, 2024 - January 1, 2025Scaled Meta paid acquisition for a 10-location med spa chain. Improved cost per appointment by 48% and increased booking volume 3.2x within 60 days. Achieved 4.7x ROAS on cold traffic and reduced CPAs to as low as $8.09 using per-location campaign architecture.
Performance Marketing (Paid Acquisition) - Client Work at Squat Wedges
January 1, 2023 - December 31, 2023Increased e-commerce performance by scaling Meta/Instagram campaigns and improving conversion efficiency. Increased monthly sales 174% at flat ad spend (~5.8x ROAS); improved store conversion rate from 1.67% to 2.7% and AOV from $44 to $56.
Performance Marketing (Paid Acquisition) - Client Work at Urban Sketching
January 1, 2023 - December 31, 2023Scaled DTC online course acquisition using Meta and full-funnel conversion optimization. Generated $55,000+ in course sales within 60 days on roughly $12,900 ad spend (4.2x ROAS, 300%+ ROI), producing 1,000+ leads and 180+ purchases.
Performance Marketing (Paid Acquisition) - Client Work at Shredding 2.0 (Frank den Blanken)
January 1, 2023 - December 31, 2024Managed €199K+ Meta ad spend over six months across 122 campaigns, reaching 2.6M+ unique users. Maintained cost per purchase between €33 and €76. Built a structured TOF/MOF/BOF funnel where the flagship Shredding 2.0 funnel drove 1,000+ confirmed purchases on €57.6K spend with consistent daily conversions.
Media Buyer (E-commerce Growth) at Squat Wedges
January 1, 2023 - December 31, 2023Increased monthly sales 174% at flat ad spend (~5.8x ROAS). Lifted store conversion rate from 1.67% to 2.7% and increased AOV from $44 to $56 through Meta + Instagram advertising.
Performance Marketing (DTC Course) at Urban Sketching
January 1, 2023 - December 31, 2023Generated $55,000+ in course sales within 60 days on roughly $12,900 ad spend (4.2x ROAS, 300%+ ROI). Produced 1,000+ leads and 180+ purchases.
Media Buyer / Performance Marketing at Shredding 2.0 (Frank den Blanken)
January 1, 2023 - January 1, 2024Managed €199K+ Meta ad spend over six months across 122 campaigns. Reached 2.6M+ unique users while holding cost per purchase between €33 and €76. Built a structured TOF/MOF/BOF funnel; the flagship Shredding 2.0 funnel drove 1,000+ confirmed purchases on €57.6K spend with consistent daily conversions.
Founder & Lead Media Buyer at DevDot
January 1, 2020 - PresentOwned end-to-end paid acquisition for 11+ client accounts across healthcare, home services, real estate, high-ticket coaching, B2B SaaS, and DTC—personally handling audience research, ABO/CBO campaign architecture, creative direction, and CRO. Managed six-figure ad budgets across Meta, LinkedIn, and Google Ads, reporting using 7-day click attribution through GA4, Looker Studio, and Triple Whale. Built creative-testing frameworks (UGC-style and AI-assisted video) that maintain performance during aggressive budget scaling.
Founder & Lead Media Buyer at DevDot
January 1, 2020 - PresentOwned end-to-end paid acquisition for 11+ client accounts across healthcare, home services, real estate, high-ticket coaching, B2B SaaS, and DTC—personally handling audience research, ABO/CBO campaign architecture, creative direction, and CRO. Managed six-figure ad budgets across Meta, LinkedIn, and Google Ads, reporting using 7-day click attribution through GA4, Looker Studio, and Triple Whale. Built creative-testing frameworks (UGC-style and AI-assisted video) that maintain performance during aggressive budget scaling.
Founder & Lead Media Buyer at DevDot — Performance Marketing Agency
January 1, 2020 - PresentOwn end-to-end paid acquisition for 11+ client accounts across healthcare, home services, real estate, high-ticket coaching, B2B SaaS, and DTC. Personally executes audience research, ABO/CBO campaign architecture, creative direction, and CRO rather than delegating delivery. Manages six-figure ad budgets across Meta, LinkedIn, and Google Ads, reporting on 7-day click attribution via GA4, Looker Studio, and Triple Whale. Builds structured creative-testing frameworks (UGC-style and AI-assisted video) to sustain performance during aggressive budget scaling.
Education
BSc (Hons.) Management Science at Suleman Dawood School of Business, LUMS
January 11, 2030 - July 30, 2026Meta Blueprint Certified (Facebook & Instagram advertising) at Meta
January 11, 2030 - July 30, 2026BSc (Hons.) Management Science at Suleman Dawood School of Business, LUMS
January 11, 2030 - July 30, 2026Meta Blueprint Certified (Meta Facebook & Instagram advertising) at Meta
January 11, 2030 - July 30, 2026Qualifications
Meta Blueprint Certified — Meta (Facebook & Instagram advertising)
January 11, 2030 - July 30, 2026Industry Experience
Healthcare, Real Estate & Construction, Education, Professional Services, Software & Internet, Retail, Consumer Goods, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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