Available to hire
Brand and creative designer transforming complex ideas into engaging visual communication across integrated B2B campaigns, brand systems, and digital experiences. Experienced in AI-assisted image direction and scalable creative workflows, from campaign identity through workplace and environmental branding.
Led creative direction across web, social, webinars, events, and paid media designing landing page assets, presentation materials, signage and wayfinding systems, and production-ready brand guidelines. Passionate about using tools like Figma, Adobe Creative Cloud, and AI image platforms to deliver consistent, high-impact visual outcomes.
Skills
Experience Level
Expert
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Intermediate
Intermediate
Work Experience
Senior Brand & Creative Designer at RELEX Solutions
January 1, 2024 - PresentDelivered integrated global campaigns across digital, social, webinars, and events; designed campaign identities and created assets including LinkedIn advertising, eBooks, landing page materials, and presentation decks. Led visual direction for AI-generated imagery by establishing editorial photography standards and scalable creative workflows. Developed environmental branding concepts, including signage and wayfinding systems for RELEX HQ. Also created workplace branding concepts and contributed to scalable creative systems to support consistent delivery across teams.
Senior Brand & Creative Designer at Wella Professionals & OPI Nails
January 1, 2017 - January 1, 2024Created integrated campaign and brand design for product launches and seasonal activations, with strong visual storytelling and art direction for photography and content. Produced digital and e-commerce marketing assets including CRM email design, landing pages, paid media creatives, and social media assets. Managed print and production deliverables such as packaging design and POS materials. Developed and maintained brand guidelines and partnered with cross-functional teams to deliver creative solutions across global beauty brands.
Digital Designer at Burton Menswear Arcadia
January 1, 2014 - January 1, 2017Designed and built responsive HTML/CSS CRM campaigns, contributing to improved customer experiences through more effective digital communications. Art directed seasonal product photography and supported e-commerce page redesigns focused on usability and engagement. Worked on digital design initiatives to enhance the presentation and flow of online shopping experiences.
Education
BA Hons Fashion Design and Marketing at Heartfordshire University
January 1, 2006 - January 1, 2010Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
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Expert
Expert
Intermediate
Intermediate
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