Hi, I’m Adedoyin Adeniyi, a Growth Marketing Strategist based in Lagos, Nigeria. I’ve spent 7+ years building full-funnel growth campaigns that turn hesitation into conversion—generating 20k+ leads in 14 days, growing audiences by 389.4K, and building AI-automated B2B/B2C pipelines that reduced manual sales effort by 70%. I combine consumer psychology with data-driven systems across paid social, search, CRM automation, email, and content marketing. At Group Digital Marketing Executive, I’ve relaunched major initiatives with standout results like scaling women’s entrepreneurship fund applications from 16 to 20,416 in under 14 days, cutting Meta CPL by 99.6%, and improving lead response time to under 2 minutes through automation and smarter routing.

Adedoyin Adeniyi

Hi, I’m Adedoyin Adeniyi, a Growth Marketing Strategist based in Lagos, Nigeria. I’ve spent 7+ years building full-funnel growth campaigns that turn hesitation into conversion—generating 20k+ leads in 14 days, growing audiences by 389.4K, and building AI-automated B2B/B2C pipelines that reduced manual sales effort by 70%. I combine consumer psychology with data-driven systems across paid social, search, CRM automation, email, and content marketing. At Group Digital Marketing Executive, I’ve relaunched major initiatives with standout results like scaling women’s entrepreneurship fund applications from 16 to 20,416 in under 14 days, cutting Meta CPL by 99.6%, and improving lead response time to under 2 minutes through automation and smarter routing.

Available to hire

Hi, I’m Adedoyin Adeniyi, a Growth Marketing Strategist based in Lagos, Nigeria. I’ve spent 7+ years building full-funnel growth campaigns that turn hesitation into conversion—generating 20k+ leads in 14 days, growing audiences by 389.4K, and building AI-automated B2B/B2C pipelines that reduced manual sales effort by 70%.

I combine consumer psychology with data-driven systems across paid social, search, CRM automation, email, and content marketing. At Group Digital Marketing Executive, I’ve relaunched major initiatives with standout results like scaling women’s entrepreneurship fund applications from 16 to 20,416 in under 14 days, cutting Meta CPL by 99.6%, and improving lead response time to under 2 minutes through automation and smarter routing.

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Work Experience

Group Digital Marketing Executive at FAMFA OIL GROUP (Flourish Africa)
August 1, 2021 - Present
Repositioned and relaunched Flourish Africa’s ₦1B women’s entrepreneurship fund, scaling applications from 16 to 20,416 in under 14 days (127,500%+). Reduced Meta cost-per-lead from ₦694.77 to ₦2.81 (99.6% reduction) by redesigning targeting, creative, and funnel flow. Built and deployed two parallel AI-powered CRM workflows in LeadzConnect for B2B office leasing and B2C banquet hall, automating qualification, nurturing, inspection booking, no-show recovery, and review requests. Automated Instagram/Facebook DM routing to cut first-response time to ~2 minutes and eliminate missed leads. Drove strong results across SEO (from zero to #1/#2 rankings for key Yaba queries), inbound lead generation (97 inbound leads in 4 days; 31 closed jobs worth ₦1.65M), and owned multi-platform content calendars across six brands with 120+ posts per month.
Group Digital Marketing Executive at Famfa Oil Group
August 1, 2021 - January 31, 2025
Took full ownership of Folorunso Alakija’s personal brand social presence, developing and executing a video-first short-form content strategy across Instagram and YouTube Shorts. Scaled Instagram community from 158,000 to 251,000+ followers and YouTube subscribers from 8k to 11.5K. Created and scheduled short-form video content, produced book spotlight posts generating 36K+ video views and driving 5,000+ units sold. Launched The Rose of Sharon Podcast as a new multi-platform channel and monitored analytics for campaign optimization, contributing to a 127,500%+ increase in applications (16 to 20,416 in under 14 days). Coordinated weekly with internal stakeholders and managed audience engagement across multiple brand channels. Integrated AI tools (e.g., ElevenLabs, Claude, Canva AI, Copy.ai, LeadzConnect CRM, Hootsuite) into production workflows, saving 15+ hours weekly and improving turnaround time.
Digital/Media Marketing Manager at Miniso Nigeria
December 1, 2019 - June 30, 2021
Collaborated with internal stakeholders to align content with business objectives while launching two new retail stores and Miniso Nigeria’s first e-commerce store. Repositioned Miniso’s Instagram and Facebook presence from product catalog to lifestyle brand, driving 140% Facebook growth (10K to 24K) and 40% Instagram growth (14.3K to 20.1K). Managed audience interactions and sentiment to increase favorable brand mentions by 25%. Produced short-form video and multimedia content using Canva, CapCut, and Clipchamp. Collaborated with external stakeholders including UGC influencers and Big Brother Naija Season 4 housemates on the Marvel x Miniso Nigeria campaign, achieving 2M+ impressions and 6,000+ link clicks.
Content Manager at ALTITUDE GROUP (Fine Foods & More)
March 1, 2019 - December 31, 2019
Generated ₦1M+ in direct sales for Fine Foods & More through Instagram campaigns with 3.5x ROAS. Executed two government-partnered CSR campaigns across Lagos Traffic Radio and NTA TV, coordinating vox pop production and multi-channel distribution to reach an estimated 8.5M Nigerians. Launched the company’s first corporate blog with 11 hyper-targeted, SEO-optimized articles, driving 2,400+ organic sessions within 3 months. Scaled the LinkedIn page from 5 to 600+ followers in two weeks, while owning editorial calendar management and consistent weekly publishing across social and email channels.
Content Manager at Altitude Group
March 1, 2019 - December 31, 2019
Responded to audience interactions and fostered community for Fine Foods & More on Instagram, contributing to ₦1M+ in direct sales through targeted campaigns. Scaled the LinkedIn company page from 5 to 600+ followers using a structured organic content strategy. Launched the company’s first blog and managed an editorial calendar, publishing 11 SEO-optimized articles and delivering consistent weekly content across social and email channels aligned with brand objectives.
Marketing & Communications Executive at Proten International
October 1, 2017 - February 28, 2019
Secured a major client worth ₦1.8M by managing the full client database and contributing to subsequent pipeline growth through telemarketing and event networking.

Education

BA Mass Communication at École Professionnelle Spécialisée - La Cité Universitaire, République du Bénin
January 1, 2015 - July 30, 2026
Digital Marketing Professional Diploma at Digital Marketing Skills Institute
January 11, 2030 - July 30, 2026
Google Analytics at Google Analytics Academy
January 11, 2030 - July 30, 2026
Product Marketing Hub at LinkedIn Learning
January 11, 2030 - July 30, 2026
Content Marketing at HubSpot Academy
January 11, 2030 - July 30, 2026
BA Mass Communication at École Professionnelle Spécialisée - La Cité Universitaire, République du Bénin
January 1, 2015 - July 30, 2026
BA Mass Communication at École Professionnelle Spécialisée - La Cité Universitaire, République du Bénin
January 1, 2015 - September 8, 2026
Professional Marketing (ACIM) at The Chartered Institute of Marketing, UK
January 11, 2030 - September 8, 2026
Integrated Brand Experience (IBX) at Orange Academy
January 11, 2030 - September 8, 2026
Search Engine Optimisation (SEO) at Koenig Solutions
January 11, 2030 - September 8, 2026
Digital Marketing Professional Diploma at Digital Marketing Skills Institute
January 11, 2030 - September 8, 2026
Google Analytics at Google Analytics Academy
January 11, 2030 - September 8, 2026
Content Marketing at LinkedIn Learning (Product Marketing Hub) / HubSpot Academy (Content Marketing)
January 11, 2030 - September 8, 2026

Qualifications

ACIM (Professional Marketing)
January 11, 2030 - July 30, 2026
Digital Marketing Professional Diploma
January 11, 2030 - July 30, 2026
ACIM (The Chartered Institute of Marketing, UK)
January 1, 2015 - July 30, 2026
BA Mass Communication
January 1, 2015 - September 8, 2026
Professional Marketing (ACIM)
January 11, 2030 - September 8, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Non-Profit Organization, Professional Services, Other, Energy & Utilities, Real Estate & Construction, Software & Internet