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Social media and content strategist with 7+ years managing personal and corporate brand presence across Instagram, TikTok, and YouTube Shorts, including end-to-end ownership of a prominent public figure’s personal brand. I combine hands-on content creation with performance analysis and stakeholder alignment, scaling short-form, video-first strategies to grow community and drive measurable business outcomes.…Social media and content strategist with 7+ years managing personal and corporate brand presence across Instagram, TikTok, and YouTube Shorts, including end-to-end ownership of a prominent public figure’s personal brand. I combine hands-on content creation with performance analysis and stakeholder alignment, scaling short-form, video-first strategies to grow community and drive measurable business outcomes.

Adedoyin Adeniyi

Social Media Manager, Content Strategist, Content Producer, +3

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Social media and content strategist with 7+ years managing personal and corporate brand presence across Instagram, TikTok, and YouTube Shorts, including end-to-end ownership of a prominent public figure’s personal brand. I combine hands-on content creation with performance analysis and stakeholder alignment, scaling short-form, video-first strategies to grow community and drive measurable business outcomes.…Social media and content strategist with 7+ years managing personal and corporate brand presence across Instagram, TikTok, and YouTube Shorts, including end-to-end ownership of a prominent public figure’s personal brand. I combine hands-on content creation with performance analysis and stakeholder alignment, scaling short-form, video-first strategies to grow community and drive measurable business outcomes.

Available to hire

Social media and content strategist with 7+ years managing personal and corporate brand presence across Instagram, TikTok, and YouTube Shorts, including end-to-end ownership of a prominent public figure’s personal brand.
I combine hands-on content creation with performance analysis and stakeholder alignment, scaling short-form, video-first strategies to grow community and drive measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Group Digital Marketing Executive at Famfa Oil Group

August 1, 2021 - January 31, 2025

Took full ownership of Folorunso Alakija’s personal brand social presence, developing and executing a video-first short-form content strategy across Instagram and YouTube Shorts. Scaled Instagram community from 158,000 to 251,000+ followers and YouTube subscribers from 8k to 11.5K. Created and scheduled short-form video content, produced book spotlight posts generating 36K+ video views and driving 5,000+ units sold. Launched The Rose of Sharon Podcast as a new multi-platform channel and monitored analytics for campaign optimization, contributing to a 127,500%+ increase in applications (16 to 20,416 in under 14 days). Coordinated weekly with internal stakeholders and managed audience engagement across multiple brand channels. Integrated AI tools (e.g., ElevenLabs, Claude, Canva AI, Copy.ai, LeadzConnect CRM, Hootsuite) into production workflows, saving 15+ hours weekly and improving turnaround time.

Digital/Media Marketing Manager at Miniso Nigeria

December 1, 2019 - June 30, 2021

Collaborated with internal stakeholders to align content with business objectives while launching two new retail stores and Miniso Nigeria’s first e-commerce store. Repositioned Miniso’s Instagram and Facebook presence from product catalog to lifestyle brand, driving 140% Facebook growth (10K to 24K) and 40% Instagram growth (14.3K to 20.1K). Managed audience interactions and sentiment to increase favorable brand mentions by 25%. Produced short-form video and multimedia content using Canva, CapCut, and Clipchamp. Collaborated with external stakeholders including UGC influencers and Big Brother Naija Season 4 housemates on the Marvel x Miniso Nigeria campaign, achieving 2M+ impressions and 6,000+ link clicks.

Content Manager at Altitude Group

March 1, 2019 - December 31, 2019

Responded to audience interactions and fostered community for Fine Foods & More on Instagram, contributing to ₦1M+ in direct sales through targeted campaigns. Scaled the LinkedIn company page from 5 to 600+ followers using a structured organic content strategy. Launched the company’s first blog and managed an editorial calendar, publishing 11 SEO-optimized articles and delivering consistent weekly content across social and email channels aligned with brand objectives.

Marketing & Communications Executive at Proten International

October 1, 2017 - February 28, 2019

Secured a major client worth ₦1.8M by managing the full client database and contributing to subsequent pipeline growth through telemarketing and event networking.