Research-oriented UX/UI designer with experience in user research, behavioral analysis, and human-centered design. Passionate about understanding human behavior, player motivation, and creating interactive, user-centered experiences through research-driven decisions and clear communication across teams. Skilled in translating research findings into user flows and interface improvements, documenting usability insights, and redesigning information architecture. Experienced with qualitative and quantitative methods, prototyping in Figma, and collaboration with cross-functional teams in both games and product contexts.

sahar heidari

Research-oriented UX/UI designer with experience in user research, behavioral analysis, and human-centered design. Passionate about understanding human behavior, player motivation, and creating interactive, user-centered experiences through research-driven decisions and clear communication across teams. Skilled in translating research findings into user flows and interface improvements, documenting usability insights, and redesigning information architecture. Experienced with qualitative and quantitative methods, prototyping in Figma, and collaboration with cross-functional teams in both games and product contexts.

Available to hire

Research-oriented UX/UI designer with experience in user research, behavioral analysis, and human-centered design. Passionate about understanding human behavior, player motivation, and creating interactive, user-centered experiences through research-driven decisions and clear communication across teams.

Skilled in translating research findings into user flows and interface improvements, documenting usability insights, and redesigning information architecture. Experienced with qualitative and quantitative methods, prototyping in Figma, and collaboration with cross-functional teams in both games and product contexts.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Finnish
Intermediate
Persian
Fluent

Work Experience

UX/UI Designer Intern at Greyland Games
July 1, 2025 - October 1, 2025
Conducted UX research using surveys and interviews for an educational game project. Synthesized findings into personas, user journeys, and actionable design insights. Collaborated with designers, developers, and cross-functional teams throughout an iterative development process. Created wireframes and prototypes in Figma.
UX/UI Researcher Intern at Psyche's Royale Gaming
April 1, 2025 - July 1, 2025
Analyzed player needs and usability flows for game interactions. Conducted usability evaluations and improved interaction designs. Designed task flows, wireframes, and prototypes in Figma. Collaborated with cross-functional teams in a game development environment.
UX/UI Designer (Freelancer)
January 1, 2023 - January 1, 2025
Conducted user interviews and usability testing for UX projects. Translated research findings into improved user flows and interface designs. Documented usability insights and redesigned information architecture. Conducted customer and market research to identify user needs and behavior patterns. Synthesized findings into actionable business insights and recommendations. Supported research-driven decision-making and communicated results across teams.
Marketing Researcher & Assistant at Pharmaceutical Company
January 1, 2020 - January 1, 2022
Worked as a research assistant in a marketing research context. Conducted qualitative and quantitative research using academic methodologies. Worked with datasets, performed statistical analysis, and interpreted results. Used programming and research tools (including R) to analyze findings.

Education

M.Sc. in Agricultural Engineering (minor: Water Engineering) at University of Tehran
January 1, 2015 - January 1, 2018
B.Sc. in Agricultural Engineering (minor: Water Engineering) at Shiraz University
January 1, 2011 - January 1, 2015
UX/UI Design Bootcamp at Nexaland School
January 11, 2030 - July 30, 2026
Human-Centered Product Development at Tampere University
January 11, 2030 - July 30, 2026
Introduction to Human-Computer Interaction at University of Vaasa
January 11, 2030 - July 30, 2026
Research Assistant Program at Tehran & Shahid Beheshti University
January 1, 2017 - January 1, 2020

Qualifications

UX/UI Design Bootcamp – Nexaland School
January 11, 2030 - July 30, 2026
Human-Centered Product Development – Tampere University
January 11, 2030 - July 30, 2026
Introduction to Human-Computer Interaction – University of Vaasa
January 11, 2030 - July 30, 2026

Industry Experience

Gaming, Education, Healthcare, Professional Services