Daisydraper

Edited raw video footage into high-quality, conversion-focused paid social ads for Meta, YouTube, and TikTok. Produced and used AI voiceovers (Epidemic Sound + CapCut) and repurposed existing assets into high-performing DR videos. Delivered 15+ net new videos per month and maintained performance metrics including ~40% TS, 0.85% CTR, 2.06 ROAS, and 1.76% CVR. Performed color correction in Adobe Premiere Pro using Lumetri Color / “Lumetri Color Alchemy 43”.

Creative Strategist + DR Video Editor (Contract) at Rose Skin Co

Editing raw footage into high-quality, conversion-focused paid social ads featuring b-roll, captions, voice over, and music using Adobe Premiere Pro. Generating AI voiceovers with Epidemic Sound and CapCut. Repurposing assets into high-performing DR videos for Meta, YouTube, and TikTok. Editing and delivering 15+ net new videos per month. Producing performance-driven creative variations and ad formats.

Boona, Creative Strategist + DR Video Editor (Contract) at Boona

Edited raw footage into high-quality, conversion-focused paid social ads with b-roll, captions, voiceover, and music using Adobe Premiere Pro. Generated AI voiceovers (Epidemic Sound + CapCut) and repurposed assets into performance-focused DR videos for Meta, YouTube, and TikTok. Delivered 20+ net new videos per month. Outsourced UGC creators, wrote briefs, provided feedback, and produced/scripted UGC direct-response videos for paid media. Wrote briefs for static ads and coordinated with graphic designers. Shot UGC on-camera as needed. Reported average metrics: 40% TS, 0.85% CTR, 2.06 ROAS, and 1.76% CVR; also adjusted footage with color correction in Adobe Premiere Pro (Lumetri Color Alchemy 43).

Creative Strategist + DR Video Editor (Contract) at Boonna

Editing raw footage into high-quality, conversion-focused paid social ads with b-roll, captions, voice over, and music using Adobe Premiere Pro. Generating AI voiceovers with Epidemic Sound and CapCut. Repurposing existing assets into high-performing direct-response videos on Meta, YouTube, and TikTok. Editing and delivering 20+ net new videos per month. Outsourcing UGC creators, writing briefs, and providing feedback. Producing and scriptwriting UGC direct response videos for paid media and scripting briefs for static ads with coordination with graphic designers. Filming on camera as needed. Performance metrics include ~40% TS, 0.85% CTR, ~2.06 ROAS, and ~1.76% CVR. Using Adobe Premiere Pro Lumetri Color Alchemy 43 for color correction.

Edited raw footage into high-quality, conversion-focused paid social ads using Adobe Premiere Pro. Repurposed existing and new assets into direct-response videos for Meta, YouTube, and TikTok based on performance data and feedback. Strategized paid social advertising to generate the highest number of leads at the lowest CPL using top-performing creatives (noted ROAS 400% or higher for 2023). Scripted, storyboarded, and produced UGC direct-response videos for paid media, generating a 40% increase in conversions in 2024. Coordinated content shoots (video/photo) with brand manager by creating shot lists and capturing content for organic and paid social. Outsourced UGC creators to increase the number of monthly assets and filmed/edited repurposed content for organic social and TikTok, increasing engagement by 25% since Feb 2023.

Creative Strategist + DR Video Editor (Contract) at Evolving

Editing raw footage into high-quality, conversion-focused paid social ads for Meta, YouTube, and TikTok. Repurposing existing and new assets into direct response videos based on performance data and feedback. Strategizing paid social advertising to generate the highest number of leads at the lowest CPL on top-performing creatives for 2023 (average ROAS ~400% or higher). Scriptwriting, storyboarding, producing, and delivering UGC direct response videos, contributing to a ~40% increase in conversions in 2024. Coordinating content video/photo shoots with brand manager (shot lists and capturing content for organic and paid social). Outsourcing UGC creators, filming and editing repurposed content for organic social and TikTok community engagement, increasing engagement by ~25% since Feb 2023. Performing color correction in Adobe Premiere Pro.

Paid + Organic Social Video Editor at Elix Healing

Writing scripts, producing, and filming UGC on camera. Editing UGC direct response videos for paid media, contributing to a ~40% increase in purchases in 2023. Editing content from creators and influencers for organic and paid social. Building and strategizing social content calendars with the social team for TikTok and Instagram based on trends and brand intentions/goals. Writing scripts and caption copy for organic socials. Outsourcing UGC creators and providing feedback. Engaging with community on Instagram and TikTok and posting. Managing IG grid design and management.

Lead Creative Strategist + DR Video Editor (Supervisor) at Supergut

Wrote briefs, produced, and edited paid social content. Managed a team of contracted video editors and graphic designers, wrote briefs, reviewed growth creatives, and provided feedback. Edited raw footage into conversion-focused paid social ads (b-roll, captions, voiceover, music) in Adobe Premiere Pro. Generated AI voiceovers (Epidemic Sound + CapCut) and repurposed assets into high-performing DR videos for Meta and TikTok. Wrote briefs and outsourced UGC creators to support growth and increase monthly assets. Filmed UGC and scripted direct-response videos based on analytics and trends, producing 49.32% thumb-stop rate (time spent watching in the first 1–3 seconds) and strong ad performance. Increased CTR from a historic range of 0.60% to 0.90%–2.50% while lowering costs (e.g., cost per conversion such as $93.32 and below, as noted).

Lead Creative Strategist + DR Video Editor at Supergut

Scripting briefs, producing videos, and editing for paid social. Managing a team of contracted video editors and graphic designers, including writing briefs, reviewing growth creatives, and providing feedback. Editing raw footage into high-quality, conversion-focused paid social ads (b-roll, captions, voice over, music) in Adobe Premiere Pro. Generating AI voiceovers with Epidemic Sound and CapCut. Repurposing existing assets into high-performing DR videos on Meta and TikTok. Writing briefs and outsourcing UGC creators to support growth and increase monthly assets for Meta and TikTok. Filming UGC on camera and scripting direct response videos based on analytics and current trends, generating 49.32% thumb stop rates (time spent watching in the first 1–3 seconds) and above for Meta and TikTok advertising. Increasing CTR from a historical range of ~0.60% to ~0.90%–2.50% with lower costs (cost per conversions such as $93.32 and below).

Worked with wellness, nutrition, beauty, and sustainability brands. Focused on UGC advertising campaigns, repurposing and sourcing influencer content, and providing feedback for paid social. Edited raw video into high-quality conversion-focused paid social ads (b-roll, captions, voiceover, music) with Adobe Premiere Pro. Reviewed historical ad performance with the media buyer to strategize new batches of creatives. Did copywriting for wellness brands using keywords and scientific journals for SEO optimization.

Freelance Creative Strategy / DR Video Editing / Content Creation at Freelance

Worked with wellness, nutrition, beauty, and sustainability brands. Focused on UGC advertising campaigns, repurposing and sourcing influencer content for clients and providing feedback for paid social advertising. Editing raw footage into high-quality, conversion-focused paid social ads with b-roll, captions, voice over, and music using Adobe Premiere Pro. Reviewing historical ad performance with the media buyer to strategize new batches of creatives. Copywriting for wellness brands using keywords and scientific journal references to support SEO. Also executed creative strategy and video editing for multiple clients and industries including nutrition, haircare, skincare, and consumer wellness.

Creative Strategist + DR Video Editor at T h r a s i o

Edited existing assets for paid social. Managed a team of 4 editors by reviewing videos and providing feedback. Managed 10+ brands with 3–6 deliverables per month for each. Participated in product launches for multiple brands. First to create a successful UGC campaign for a top-performing brand asset ('Cloud Massage' for Mute Six, as listed).

Creative Strategist + DR Video Editing at Thrasio

Edited existing assets for paid social. Managed a team of 4 editors, reviewing videos and providing feedback. Managed 10+ brands with 3–6 deliverables per month for each. Participated in product launches for multiple Amazon brands. Created a successful UGC campaign for the top-performing brand ‘Cloud Massage’ for Mutem6. Supported creative strategy and video editing for paid social ads with tracked performance ROI.

Creative Producer + DR Video Editor at Mute six

Worked primarily with clients including The Beauty Detox Market, Moon Juice, Beekeeper’s Naturals, TrophySkin, Foria, It’s A 10 Haircare, and Goodfair. Edited existing assets for paid social. Partnered with influencer teams to repurpose content and create high-performing direct response advertisements with trackable ROI. Managed 12+ clients per month with 4+ video deliverables for each. Video campaigns generated 4.55x ROAS (return on ad spend).